Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?

  • Media mixed model
  • Machine learning
  • Cross-channel
  • Attribution

The correct answer is:

  • Media mixed model

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Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click HereGoogle Ads Measurement Certification Assessment Answers

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