Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
- Best all-inclusive vacation
- All-inclusive family Paris vacation
- All-inclusive vacation
- All-inclusive Paris holiday
The correct answer is:
- All-inclusive Paris holiday
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Sources: Google Ads Search Certification Course
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