You’ve Joined A Startup Company. Before Building Out Your Content Strategy, You’ll Need To Develop Your Company’s Primary Buyer Persona. What’s The Appropriate Order For Developing The Buyer Persona For Your Startup?

• Research, identify trends, and create persona stories
• Create persona story, test and optimize, and make assumptions
• Make assumptions, identify trends, and ask company employees for input
• A buyer persona shouldn’t be developed at this time.

The correct answer is:

• Research, identify trends, and create persona stories

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Sources: HubSpot Inbound Course

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