A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
- Affinity audiences
- Dynamic remarketing
- Demographic targeting
- In-Market audiences
The correct answer is:
- Demographic targeting
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Sources: Google Ads Display Certification Course
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