A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

  • Affinity audiences
  • Dynamic remarketing
  • Demographic targeting
  • In-Market audiences

The correct answer is:

  • Demographic targeting

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Sources: Google Ads Display Certification Course

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