“job to be How is your product’s done” tied to your customer’s personal identity?

Your customer wants your product to reflect what they believe about the world.
You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do.
By researching the job your product does, you’ll better understand the identity of your customer.
By researching your customer’s personal identity, you’ll uncover the job they’re trying to get done.

The correct answer is:

Your customer wants your product to reflect what they believe about the world.

To see all the questions and correct answers of the HubSpot Inbound Certification Exam, Click Here – HubSpot Inbound Certification Answers.