Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

• The lifecycle stage of the users that visit the landing page.
• The buyer’s journey stage of each individual that submitted the form.
• The submission rate prior to adding contextual marketing.
• The referral source of the users that visit the landing page.

The correct answer is:

• The buyer’s journey stage of each individual that submitted the form.

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