True or false? You should customize an email template every time you send it out.

  • Personalization tokens are just placeholders that need to be manually replaced.
  • The template is a starting point, but every email you send should be customized for the contact you’re sending it to.
  • The point of email templates is to save you the trouble of customizing individual emails.
  • Some emails might need additional customization, but a good template can be sent “as is” in most cases.

The correct answer is:

  • The template is a starting point, but every email you send should be customized for the contact you’re sending it to.

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Sources: HubSpot Sales Software Course

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