When Drafting An Email, Why Would You Enable A Web Version Of Your Email?

  • Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly.
  • Enabling a web version of your email helps you create SEO with your email copy.
  • Some email clients require a web version to render marketing emails.
  • You should not enable a web version of your email. This is not a best practice.

The correct answer is:

  • Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly.

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Sources: HubSpot Marketing Software Course

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