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Posts Advanced Google Analytics Certification A Session In Google Analytics Times Out After How Many Minutes By Default? Because Segments Are Applied Before Sampling, Segmented Data Will Not Be Sampled. By Default, Google Analytics Can Recognize Returning Users Over Multiple Sessions From Different Browsers And Devices. Custom Dimensions Can Be Used In Which Reports? Custom Metrics Can Have Which Scopes? Custom Reports Have Which Capabilities? Custom Segments May Be Created Using Which Criteria? Filters May Be Applied Retroactively To Any Data That Has Already Been Processed. For An Event Goal Defined As Playing A Video, How Many Goal Conversions Will Google Analytics Record If That Video Is Played Three Times In The Same Session? Google Ads And Google Marketing Platform Campaigns Served On The Google Display Network Are Grouped Into Which Channel? How Many Segments May Be Applied At Once? How Many User Cookies Does An Audience List Require To Be Eligible For Google Ads Search Ad Remarketing? How Would Google Analytics Credit A Channel That Contributed To A Conversion Prior To The Final Interaction? If A User Watches A Video With Event Tracking Three Times In A Single Session, How Many Unique Events Will Be Counted? If Data Is Excluded From A View Using A Filter, It May Be Recovered Within Thirty Days. If Default Google Analytics Tracking Code Is Installed On Pages With Different Domains, Analytics Will Count These Users And Sessions Separately. In A “Last-Click” Attribution Model, Google Analytics Will Attribute All Of The Conversion Credit To Which Source(S)? Multi-Channel Funnel Reports Can Credit Conversions Across Which Channels? Remarketing Can Show Relevant Ads On Which Google Properties? Segments Applied To Reports Can Analyze Data For Which Of The Following Groups? To Collect Data From Two Websites With Different URLs Using A Single Google Analytics Property, What Feature Must Be Set Up? To Collect The Number Of Comments Users Posted To A Website Page, What Feature Would Be Used? To Create A Custom Dimension For Membership Status (I.E., Rewards Level), What Scope Would Be Applied? To Enable Remarketing In Google Analytics, What Must First Be Enabled? To Pair Metrics With Dimensions, What Should They Have In Common? To See Data For Users From The U.S. And Canada Only In A View, Which Filter Would Be Applied? To Send Data To Google Analytics From A Web-Connected Device Like A Point-Of-Sale System, What Feature Must Be Used? To Set Up Dynamic Remarketing For A Retail Vertical, What Must Be Linked To Google Ads? To Set Up Dynamic Remarketing, What Must First Be Created In Google Analytics? To View Data In Reports By User Categories Such As Bronze, Gold, And Platinum Status Levels, What Google Analytics Feature Is Needed To Collect This Data? What Are Macro-Conversions In A Measurement Plan? What Does Google Analytics Call A URL That Passes Data Parameters For Reporting? What Does Google Analytics Use To Differentiate New And Returning Users? What Four Parameters Can Be Included With An Event Hit For Reporting? What Google Analytics Data Can Be Used To Define A Remarketing Audience? What Is “Remarketing” In Google Analytics? What Is The Maximum Duration A User Can Be Included In A Remarketing Audience? What Report Analyzes Which Webpages Get The Most Traffic And Highest Engagement? What Report Groups An Audience Based On Acquisition Date And Compares Behavior Metrics Over Several Weeks? What Report Shows Data Segmented By Channel? What Report Shows Users Who Initiated Sessions Over 1-Day, 7-Day, 14-Day, And 30-Day Periods? What Type Of Custom Report Shows A Static, Sortable Table With Rows Of Data? What Will Happen If A User Clears The Analytics Cookie From Their Browser? When A Custom Dimension Is Active, Which Data Will It Affect? When Defining A Measurement Plan, What Is The Order Of Steps? When Does The Google Analytics Tracking Code Send A Page view Hit To Analytics? When Does The Google Analytics Tracking Code Send An Event Hit To Analytics? Which Are Goal Types In Google Analytics? Which Of These Scopes Could Be Used For Dimensions And Metrics? Which Remarketing Audiences Can Be Defined In Google Analytics? Which Users Could Be Targeted With Dynamic Remarketing To Bring Them Back To A Website? Which Would Prevent Data From Appearing In A Custom Report? Advertising Toolkit Certification According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most. Ad Builder DOESN’T allow you to edit several ads simultaneously. Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile. The “Full Advertising Research Report” generated within the My Reports tool includes these two reports: The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the most successful for Apple.com in terms of cost per acquisition? What keywords CANNOT be compared with the help of Keyword Gap? What step should you take after you have grouped new keywords and moved them from one group to another? Which report can be useful for starting an advertising campaign? Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers. Which SEMrush Tool Allows You To Analyze And Compare PPC Costs (Avg. CPC) And PPC Demand (Avg. Search Volume) In The Most Popular Niches, From Banking To Fashion, Across Different States Or Regions Side By Side? Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure? Which SEMrush Tool Will You Use To Analyze How Your Competitors’ Brand Ads Performed For Specific Paid Keywords Over The Last Year To Get Insights On How To Adjust Your Own Bidding Strategy? Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers. Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers. Which tool allows you to prepare campaigns and keyword groups for exporting to Google Ads? Which Tool Provides You With Information About Your Competitors’ Paid And Organic Search, Display Advertising And Backlinks On One Page? Which tool should you use in order to see the sources where your competitor published display ads? Which types of ads can be created with Ad Builder? Choose two answers. With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email. You Can See Copies Of Your Competitors’ PLAs With The Help Of SEMrush You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use? You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget? Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this? And Collaboration Connecting GA With SEO Dashboard We Get Traffic Data Based On: Fill In The Blank. By Connecting My Reports With Google ___, Among Other Widgets, You Can Get New Vs Returning Visitors, Top Traﬃc Channels And Top Page Views. Fill In The Blanks ___subscribers Can Only Have ___marketing Calendar(S); ___subscribers Can Create Unlimited Calendars And Also Share The Calendar In___ Mode. This Means That Anyone Can View The Calendar Through Access To An External Link, With Or Without An SEMrush Account. Guru And Business Subscribers Can Add Their Logo Into The Reports. True Or False? It Is Possible To Link Your Campaigns In The Marketing Calendar To Your Real Campaigns In Google Analytics By Using UTM Tags. True Or False? There Are Many Widgets On The SEO Dashboard, With Many Data Sources. From Which Of The Various Sources Can Information Be Found In Widgets? Choose 3 Answers. What Subscription Allows You To Produce A White Label Report Where All Mentions Of SEMrush Are Avoided, Even In The Email Address From Which The Report Is Sent? And Local SEO Test Choose 1 INCORRECT Statement About The Listing Management Tool. Fill In The Blanks. The ___ Tab In The Featured Snippet Report In The ___ Shows ___ Where Your Domain Doesn’t Rank In Featured Snippets, But Your Competitors Do. In Position Tracking, You Can Add Up To 10 Devices And Locations (Depending On Your Subscription) To Track Your Visibility And Also Specify The Search Engine For The Campaign. Site Audit Is Able To Check Your AMP Pages, Which Are A Great Way To Improve Your Mobile SEO. What Load Speed Is Recommended For Web Pages To Make The Site Perform Well? What Should Be Done To Make Site Audit Check Which Pages Take More Than 1 Second To Become Interactive? Which Metric In Position Tracking When At 100% Shows That The Tracked Domain, Subdomain Or URL Has The ﬁrst Position For Every Keyword You Have Set Up In A Project? Which Tool Can Help You Find Keywords That Generate SERP Features That Are Extremely Useful For Searches On Mobile Devices? Which Tool Helps You Find Pages With Missing Hreflang Attributes? Which Tools Help You Get Better Results For Local SEO By Giving Ideas Of How To Get To Local Pack? Choose 3 Answers. Bing Accreditation certification A Best Practice For Updating UET Tags On Your Website Is: A Broad Match Modifier Tells Microsoft Advertising That A Speciﬁc Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False? A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Not Be Present In Order For Your Ad To Display. True Or False? A Custom Audience Is A Type Of Remarketing List. What Is NOT Required To Set This Up? A Tracking Tag (UET Tag) Is Designed To Help Advertisers Target Their Audience For Which Purpose? Choose All That Apply. A Visitor To The Baldwin Museum Of Science Website Signs Up To Receive Its Newsletter. What Is This Customer Action Called? An Expanded Text Ad Can Contain 2 Ad Titles, 2 Ad Copies And URL Paths. True Or False? An Expanded Text Ad can contain 3 ad titles, 2 ad descriptions and URL paths. True or false? Audience Remarketing Is A Good Way To Select The Appropriate Customers To See Your Ad. True Or False? Automated rules can only be applied at the account level. True or false? Automated Rules Can Only Be Applied At The Campaign Level. True Or False? Before You Create Product Ads In A Shopping Campaign, You Must First Do What? Choose All That Apply. Best practices for using automated bid strategies include the following: (Select 2) Best Practices For Using Automated Rules Include The Following: (Select 3) Building remarketing lists with the UET tag allows advertisers to target their audience for which purpose? Choose all that apply. Choose 2 Targeting Options That Would Allow You To Better Serve Ads To Potential Customers Who Meet Specific Criteria. Choose 3 targeting options that would allow you to serve ads to potential customers who meet speciﬁc criteria. Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select? Device Investment (Desktops/Laptops, Tablets And Smartphones) Can Be Controlled By Bid Modifiers Of: (Select 2) Dynamic Search Ads Are Most Appropriate For Which Two Types Of Advertisers? (Select 2) Each Campaign You Create Will Have Its Own ___________. Exclusions you set at the ad group level will be applied to your entire campaign. True or false? Exclusions you set at the campaign level will always cascade down to all of the ads in your campaign, regardless of ad group settings. True or false? From Where Can You Export Data In Microsoft Advertising Editor? How Do Bid Adjustments (Modifiers) Affect The Display Of Your Ad? How Many Levels Of Organization Are Contained Within The Hotel Ads Structure? How Many Managing Customers Can You Grant Access For On Your Account? (And Likewise Remove?) How Many Tags Must You Place On Your Site To Track Multiple Campaigns? How many UET tags must you place on your site to track multiple campaigns? How Might Using Multi-User Access For Sign Up Be Useful For Your Agency Or Business? If you are unable to find your ad in the Bing search results pages, why should you ﬁrst examine the Impressions column in the Microsoft Advertising data summary tables? If You Are Unable To Find Your Ad In The Microsoft Advertising Network Results Pages, Why Should You First Examine The Impressions Column In The Microsoft Advertising Data Summary Tables? If You Have Universal Event Tracking (UET) Enabled, You Can Use It To Verify And Create Your Store In Microsoft Merchant Center (MMC). True Or False? If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center. True or false? If You Set A Daily Accelerated Budget Too Low For The Traffic Generated By Your Keywords What Might Happen? If you set a daily budget too low for the traffic generated by your keywords what might happen? In addition to reviewing the Recommendations tab, how else might you ﬁnd data for optimizing your campaigns? Choose all that apply. In Microsoft Advertising, Which Customer Actions Are Considered Conversions? (Select 3) In Order For LinkedIn Profile Targeting To Work, People Must Meet Which Criteria? (Select 2) In-Market Audiences are lists of potential customers curated by you, the advertiser. True or False? In-Market Audiences Can Be Imported From Google Ads Campaigns. True Or False? Investment per device (desktops/laptops, tablets and smartphones) can be controlled by bid modiﬁers within what range? (Select 2) It Is Not Possible To Copy A Campaign From One Account To Another Within Microsoft Advertising Editor. True Or False? It Is Possible To Bulk Edit And Manage Multiple Accounts Using A Mac. True Or False? Keyword Planner Is A Keyword Research Tool That Provides Which Kinds Of Insight? Keyword Planner is a research tool that provides which kinds of insight? LinkedIn Profile Targeting When Used With ‘Bid Only’ Target Setting Will Narrow Your Ad’s Audience. True Or False? LinkedIn Profile Targeting when used with ‘Target and Bid’ target setting will narrow your ad’s audience. True or False? Looking At Traffic History Is One Way To Improve Your Bidding Strategy. True Or False? Microsoft Advertising Editor Allows Customers To Use The Google Import Tool To Schedule And Sync Imports From Google Ads Campaigns Automatically. True Or False? Microsoft Advertising Editor allows you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false? Microsoft Advertising Editor Allows You To Work And Make Changes Offline And Online. True Or False? Microsoft Advertising Editor allows you to work and make changes online only. True or False? Microsoft Advertising Editor can be used to manage campaigns and review performance metrics. True or false? Microsoft Advertising Editor Does Not Allow You To Import Your Google Ads Campaigns Directly Into The Editor, Make Changes, And Post Them. True Or False? Microsoft Advertising Editor is the only place to use the Google Ads Import tool. True or false? Microsoft Advertising Editor is the only place to use the use the Go. True or false? Microsoft Advertising Editor is the only place to use the use the Google Ads import tool. True or false? Microsoft Advertising Includes Robust Research And Reporting Tools To Help You Identify Potential Areas For Campaign Improvement. What Is It Called When You Improve Your Campaign Based On The Results Of These Tools? Microsoft Advertising Intelligence allows you to build multiple types of reports. True or false? Microsoft Advertising Intelligence Does Not Allow You To Build Separate Reports. True Or False? Microsoft Advertising Multi-User Access Lets You Use One Username To Access Multiple Customer Shells. True Or False? Microsoft Advertising Scripts Are JavaScript-Based Actions You Can To Build To Analyze, Change, Or Delete Items In Your Account Based On Custom Criteria. True Or False? Microsoft Advertising Supplies The Curated List Of Potential Customers For In-Market Audiences. True Or False? Microsoft Advertising Will Not Use Your Google Ads Sign-In Information For Any Purpose Other Than The Import Process. True Or False? Page Feeds Can’t Support URLs For Dynamic Search Ads Campaigns In A Spreadsheet Format. True Or False? Price Extensions Are A Pay-Per-Click Extension That Display Your Products Or Services. True Or False? Price Extensions are ad extensions that display product reviews. True or false? Recent Updates To The Microsoft Advertising Editor Are The Following: Remarketing audiences allow you to serve ads to previous visitors of your website. True or false? Search Syndication And Distribution Is When A Search Engine Provides Its Services To A Third-Party In Need Of Search Capabilities For Their Digital Properties. True Or False? The Competition tab in Microsoft Advertising gives you what two functionalities? (Select 2) The Competition Tab In Reporting Gives You What Two Functionalities? (Select 2) The Keyword Research Feature Can Help You: The Microsoft Advertising Editor keyword research feature can help you: The Microsoft Advertising Intelligence Excel plugin is a free tool for keyword research. True or false? The Microsoft Advertising Intelligence Keyword Planner Tool Is A Paid-Subscription Tool That Builds Keyword Lists. True Or False? The Microsoft Audience Network Is An Advertising Solution Powered By The Microsoft Graph And Artificial Intelligence. True Or False? The Microsoft Audience Network Supports Which Two Kinds Of Ad Formats? Choose All That Apply. The Multi-User Access Bulk Workflow Prevents You From Setting Up Multiple Consolidated Logins At Once. True Or False? The Negative Keywords Conflicts Report Provides Useful Information About How Negative Keywords May Be Reducing Campaign Effectiveness. This Report Returns Which Of The Following Information? (Select 2) The Only Way To Use Hotel Ads Is To Sign Up With Your Account Manager. True Or False? To Optimize Your Product Feeds No Matter The Priority Or Filter, You Must Make Sure To Take The Following Actions: (Select 2) Trey Research Sells Vegetable Seeds And Does Not Want Its Ad To Display When A Customer Searches For Flower Seeds. To Avoid Displaying An Ad When A Customer Searches For Flower Seeds, Which Microsoft Advertising Option Should They Select? Universal Event Tracking (UET) Is A Mechanism For Advertisers To Do What? What are benefits of Syndication? Choose all that apply. What Are Some Microsoft Advertising Guidelines To Use In Order To Avoid Common Editorial Disapprovals? What are tactics to use in improving your PPC campaign performance? Choose all that apply. What Are The Benefits Of Having An Upgraded URL? What Are The Campaign And Image Limits With Google Import For Audience Campaigns? What Are The Three Categories Of Attributes For Ad Customizer Feeds? What Are Two Best Practices For Monitoring Performance In Syndication Networks? (Select 2) What are two best practices for monitoring performancethe Microsoft Search Partner Network (Syndication)? (Select 2) What Are Two Methods To Import A File In Microsoft Advertising Editor? (Select 2) What Are Two Ways To Import A File? (Select 2) What Are Two Ways You Can Advantage Of Audience Targeting? (Select 2) What are two ways you can take advantage of audience targeting? (Select 2) What Bid Strategies Are Currently Available For Bid Optimization? Choose All That Apply. What data from Microsoft Advertising Intellgience might you use to adjust bids and/or bid adjustments? What Do You Call Words Or Phrases That Trigger Ads When They Match A Customer’s Search Query? What Is A Keyword Bid? What Is An Example Of A Remarketing Exclusion Along With Remarketing Targeting? What Is An Example Of Layering Remarketing With Audience Exclusions? What Is The Best Question To Ask Yourself When Considering How To Create A Positive Landing Page Experience? What Is The Key Tactic In Optimizing Your PPC Ads? What Is The Main Advantage Of Using Dynamic Text In Your Ads? What Is The Main Benefit Of Syndication? What Key Strategies Might An Advertiser Use Microsoft Advertising Intelligence For? What Keyword-Specific Metrics Might You Use To Tailor Your Bid Strategy Based On The Price Of Your Products Or Services? What level of data can you export in Microsoft Advertising Editor? What Microsoft Advertising Feature Allows You To Specify How Closely A Customer’s Search Query Must Match Your Keyword Before Your Ad Is Displayed? What needs to happen before you import Custom Audiences into Microsoft Advertising for remarketing? What Needs To Happen Before You Import Your Custom Audiences Into Microsoft Advertising For Search Remarketing? What Should You Do After Accessing The Opportunities Tab For Further Optimization? Choose All That Apply. When Using Dynamic Search Ads, What Happens After You Create Specific Ad Text For Your Relevant Targets? When Using Microsoft Advertising Intelligence, You Should Include What Metrics In Running A Report? Where can you review and update credit card information within Microsoft Advertising? Where Can You Select Different Options Depending On Whether You Have One Or Multiple Accounts? Where Might Your Microsoft Audience Ads Be Displayed? Which ad extension could help to boost ad performance by including a button with your ad? Which Ad Extension Report Allows You To Track How Your Business Attracts Customers Across PCs, Tablets And Mobile Devices? Choose All That Apply. Which Ad Extension Will Help Boost Ad Performance By Highlighting Products And Services? Choose All That Apply. Which bid strategies require conversion tracking to be set up? Choose all that apply. Which Column In The Microsoft Advertising Data Summary Table Tells You The Pre- And Post-Auction Delivery Status Of Your Campaign? Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction status of your campaign? Which Components Are Not Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply. Which components are required for a Microsoft Advertising expanded text ad? Choose all that apply. Which components are required for a Microsoft Advertising expanded text ad? Choose all that apply. Which delivery status is given to ads or keywords that violate Microsoft Advertising policies? Which Delivery Status Is Given To Ads Or Keywords That Violate The Microsoft Advertising Policies? Which Elements In The Microsoft Advertising Quality Score Formula Should You Use To Determine The Best Ways To Optimize Your Ads? Which Feature Should You Use To Create A Custom Filter That Shows Items With Different Attributes? Which Microsoft Advertising Editor Function Would You Use To Create A Custom ﬁlter? Which Microsoft Advertising Functionality Policies Must Advertisers Adhere To? Which of the following aspects of Microsoft Advertising Editor can you customize? Which Of The Following Audience Variables Can Be Used To Target Your Ads And Keywords? Choose All That Apply. Which Of The Following Can You Customize In Microsoft Advertising Editor? Which Of The Following Ideas Should You Consider Implementing When Writing Your Ad? Which of the following might generate invalid clicks? (Select 2) Which of the following variables can be used to target your ads and keywords? Choose all that apply. Which Of These Scripts Options Are Available To You In Microsoft Advertising? Which reports would you pull to better understand how Sitelinks are impacting campaign performance? Choose all that apply. Why Is It Important To Choose The Right Keywords? (Select 2) With Call Extensions You Can Do The Following: (Select 2) With Google Import, You Can Decide If You’d Like To Import All Existing And New Campaigns From Google Ads Or Just Specific Campaigns. True Or False? With Hotel Ads, How Can You Upload Your Bids, Bid Multipliers, And Hotel Group Associations In Bulk? (Select 3) With LinkedIn Profile Targeting, You Can Target Customers Based On What Criteria? With Microsoft Advertising Editor, you can export what level of data? With Microsoft Advertising, You Can Export Which Kinds Of Campaigns? With Pay-Per-Click Search Advertising, When Are You Charged? With Search Advertising, What Happens When A Customer Clicks Your Ad? (Select 2) With The Microsoft Audience Network, The Only Targeting Option Available Is Keyword Targeting. True Or False? You Can Adjust Your Bidding So Ad Spend Will Go Toward The Best Performing Devices. True Or False? You Can Also Use MAI To Conduct International Research By Populating Which Boxes? Choose All That Apply. You can copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false? You Can Create A New Campaign By Copying An Existing Campaign From One Account To Another. True Or False? You can find Quality Score data in your Performance Reports and Keywords list. True or false? You Can Find Your PPC Quality Scores In Your Performance Reports And In Your Keywords List. True Or False? You Can Now Receive Billing Alerts And Monthly Invoices Via Email. True Or False? You can now receive billing alerts and monthly invoices via text message. True or false? You Can Save Time And Effort With The Google Merchant Center (GMC) Import If You Have _________ Up And Running. You Can Serve Ads On The Microsoft Audience Network (MSAN) From Search Campaigns. True Or False? You Cannot Copy Campaigns From Google Ads Into Microsoft Advertising Using The Google Import Tool. True Or False? You cannot serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false? You Want To Determine Which Ads Lead To Clicks And Conversions, And Which Are Not Performing. Which Type Of Report Should You Select? You Want To Track Your Search Advertising Budget And Spend. Which Report Group Should You Select? You want to track your search advertising spend over time. Which report group should you select? Breaking Bad Breaking Bad: Pilot [S-01, E-01] Competitor Analysis With SEMrush Certification How Many Competitors Can You Compare In The Audience Overlap Widget In The Traﬃc Analytics? If You Don’t Know Which Competitors To Focus On, Which SEMrush Tool Can Help You Get The Lay Of The Land? If You See An Established Player Has Neglected Facebook And Instagram As A Channel, What Does That Teach You? In The Top Pages Report, You Can Learn: True Or False: A Competitor With Low Audience Overlap Should Be Ignored. True Or False: In Order To Gain Competitor Insights On Social Campaigns, You Need To Connect Your Own Social Channels ﬁrst. True Or False: With The Help Of The Keyword Gap Tool You Can Optimize Your Organic And Paid Search Eﬀorts By Seeing Which Terms You And Your Competitor Are Ranking For. What Can The Topic Research Tool Teach You About Your Competitors? Choose Two Answers. What Metrics Govern The Market Explorer Categories (Niche Player, Established Player, Game Changer, And Leaders)? Choose Two Answers. Which SEMrush Tool Can Help You To Benchmark Your Campaigns Against The Competition By Exploring Your Competitors’ Best-Performing Pages And ﬁnding Insights On Which Media Channels To Partner With? Contextual Marketing Certification All of the following are ways to improve the mobile experience for a website visitor EXCEPT: An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing? At which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page? Contextual marketing is used in which stage of the Inbound Methodology? Default content should be optimized for which group above all? Fill in the blank: Lifecycle stages allow you to categorize your users by _______. How can contextual marketing help to make your website more accessible for your visitors? How can you avoid confusing or frightening your visitors when creating contextual marketing? How can you ensure that the content on your website will be helpful for your users? How can you ensure that you’re recruiting the right users for usability testing? How can you ensure that your website stays visually consistent? How do personalization tokens differ from smart text created in HubSpot? How does contextual marketing help you create a good user experience? How is the geography of a visitor on your website determined? How many common user questions should each page attempt to answer at one time? In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach? In order to begin with contextual marketing, you should determine the opportunities. Where should you start? In order to create a good user experience, simplicity is an important consideration for the website’s appeal. In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT: It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate? Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort? Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request? The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach? The language of the user’s choice is set by: The most important purpose of a website with a good user experience is: True or false? “Other campaigns” is a segmentation option used to manually segment contacts. True or false? A personalization token has a default value set automatically. True or false? Dynamic content consists of entirely randomized content. True or false? Holding interviews with your colleagues and boss is an action to take when redesigning the user experience. True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs. True or false? Personalization tokens work for first-time visitors for known things like their country location. True or false? When segmenting by buyer persona, focus on your newest persona first. True or false? You can display content variations to mobile, tablet or desktop users. True or false? You can use custom contact properties you’ve created for forms as personalization tokens. True or false? You can use personalization tokens in email subject lines. True or false? You must set up a smart list in order to segment users by country. True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas. True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content. What are the two types of main navigation menu structure? What are two main reasons to use personalization? What do you learn from a content audit? What kind of users do you want to recruit for usability testing? When a visitor’s location cannot be determined, which of the following rules is displayed? When designing your navigation, your primary objective should be to include keywords for search engines. When segmenting by lifecycle stage, what is the first thing to decide? When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing? Where do you want to place a navigation menu? Which is NOT a reason to do usability testing? Which is NOT a way to ensure that the results from usability testing are consistently reliable? Which lifecycle stage should the default website content be geared towards? Which of the following is NOT a reason to have consistency from page-to-page? Which of the following is NOT a way that contextual marketing can help to increase conversion rates? Which of the following is NOT one of the characteristics a website must have in order to create a good user experience? Why is a content audit useful? Why is it important to map out the conversion path of a smart CTA for each segment? You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website? You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for? You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA? You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization? Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT: Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors? Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy? Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana? Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because: Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page? Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina? Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible? Game Of Thrones Game of Thrones: A Golden Crown [S-01, E-06] Game of Thrones: A Knight of the Seven Kingdoms [S-08, E-02] Game of Thrones: A Man Without Honor [S-02, E-07] Game of Thrones: And Now His Watch Is Ended [S-03, E-04] Game of Thrones: Baelor [S-01, E-09] Game of Thrones: Battle of the Bastards [S-06, E-09] Game of Thrones: Beyond the Wall [S-07, E-06] Game of Thrones: Blackwater [S-02, E-09] Game of Thrones: Blood of My Blood [S-06, E-06] Game of Thrones: Book of the Stranger [S-06, E-04] Game of Thrones: Breaker of Chains [S-04, E-03] Game of Thrones: Cripples, Bastards, and Broken Things [S-01, E-04] Game of Thrones: Dark Wings, Dark Words [S-03, E-02] Game of Thrones: Dragonstone [S-07, E-01] Game of Thrones: Eastwatch [S-07, E-05] Game of Thrones: Fire and Blood [S-01, E-10] Game of Thrones: First of His Name [S-04, E-05] Game of Thrones: Garden of Bones [S-02, E-04] Game of Thrones: Hardhome [S-05, E-08] Game of Thrones: High Sparrow [S-05, E-03] Game of Thrones: Home [S-06, E-02] Game of Thrones: Kill the Boy [S-05, E-05] Game of Thrones: Kissed by Fire [S-03, E-05] Game of Thrones: Lord Snow [S-01, E-03] Game of Thrones: Mhysa [S-03, E-10] Game of Thrones: Mockingbird [S-04, E-07] Game of Thrones: Mother’s Mercy [S-05, E-10] Game of Thrones: No One [S-06, E-08] Game of Thrones: Oathbreaker [S-06, E-03] Game of Thrones: Oathkeeper [S-04, E-04] Game of Thrones: Second Sons [S-03, E-08] Game of Thrones: Sons of the Harpy [S-05, E-04] Game of Thrones: Stormborn [S-07, E-02] Game of Thrones: The Bear and the Maiden Fair [S-03, E-07] Game of Thrones: The Bells [S-08, E-05] Game of Thrones: The Broken Man [S-06, E-07] Game of Thrones: The Children [S-04, E-10] Game of Thrones: The Climb [S-03, E-06] Game of Thrones: The Dance of Dragons [S-05, E-09] Game of Thrones: The Door [S-06, E-05] Game of Thrones: The Dragon and the Wolf [S-07, E-07] Game of Thrones: The Ghost of Harrenhal [S-02, E-05] Game of Thrones: The Gift [S-05, E-07] Game of Thrones: The House of Black and White [S-05, E-02] Game of Thrones: The Iron Throne [S-08, E-06] Game of Thrones: The Kingsroad [S-01, E-02] Game of Thrones: The Last of the Starks [S-08, E-04] Game of Thrones: The Laws of Gods and Men [S-04, E-06] Game of Thrones: The Lion and the Rose [S-04, E-02] Game of Thrones: The Long Night [S-08, E-03] Game of Thrones: The Mountain and the Viper [S-04, E-08] Game of Thrones: The Night Lands [S-02, E-02] Game of Thrones: The North Remembers[S-02, E-01] Game of Thrones: The North Remembers[S-02, E-01] Game of Thrones: The Old Gods and the New [S-02, E-06] Game of Thrones: The Pointy End [S-01, E-08] Game of Thrones: The Prince of Winterfell [S-02, E-08] Game of Thrones: The Queen’s Justice [S-07, E-03] Game of Thrones: The Rains of Castamere [S-03, E-09] Game of Thrones: The Red Woman [S-06, E-01] Game of Thrones: The Spoils of War [S-07, E-04] Game of Thrones: The Wars to Come [S-05, E-01] Game of Thrones: The Watchers on the Wall [S-04, E-09] Game of Thrones: The Winds of Winter [S-06, E-10] Game of Thrones: The Wolf and the Lion [S-01, E-05] Game of Thrones: Two Swords [S-04, E-01] Game of Thrones: Unbowed, Unbent, Unbroken [S-05, E-06] Game of Thrones: Valar Dohaeris [S-03, E-01] Game of Thrones: Valar Morghulis [S-02, E-10] Game of Thrones: Walk of Punishment [S-03, E-03] Game of Thrones: What Is Dead May Never Die [S-02, E-03] Game of Thrones: Winter is Coming [S-01, E-01] Game of Thrones: Winterfell [S-08, E-01] Game of Thrones: You Win or You Die [S-01, E-07] Google Ads Apps Assessment Certification A company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order. A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app ﬁrst launches? A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster? Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated? Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry? Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the ﬁrst thing he should do before jumping into Google Ads interface? An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs? An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign. (Choose three.) Select All Correct Responses An education company is uploading image assets for their Google App campaign. What are three guidelines they should follow to optimize their image asset mix? (Choose three.) Select All Correct Responses Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct Responses Anne is looking at the “Performance” column in the asset report of her Google App campaign. She wants to see how speciﬁc assets have been performing. She notices the terms “low”, “good”, and “best” in the column. Asset ratings are distributed based on which criteria? As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account an advertiser can exclude? At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform? Before investing in paid media, a fitness company wants to determine how its new app ﬁts into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct Responses Ben just launched an app for his pizza-delivery business. Which three in-app actions are most applicable for Ben’s business? (Choose three.) Select All Correct Responses Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a signiﬁcant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct Responses Brian’s in the process of adding text assets to his ﬁrst ad group in a Google App campaign. What should Brian include in the Headline ﬁeld of his text assets? Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.) Select All Correct Responses Canadian company Fresco Arts is planning to expand to three additional international markets within the year. Which three beneﬁts might be likely outcomes of this plan? (Choose three.) Select All Correct Responses Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to ﬁnd this data. What should she do? Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download. Which three components of the Google Play Store listing should Claire and the developer team review first? (Choose three.) Clara’s colleague recommended she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance? Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix? Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution? Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google App campaign? Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add? Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses? For a Google App campaign optimizing to a tCPA of $10, what would be the recommended minimum budget? For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget? For accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? (Choose three.) Select All Correct Responses George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign? Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression? Google App campaign objectives should depend on which of the following? Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.) Select All Correct Responses Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance? Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign? Healthy Life HQ10, a Health and wellbeing company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app? (Choose three.) Select All Correct Responses Henry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time? Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct Responses How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers? How do humans and machines work as an effective team when running Google App campaigns? How do the majority of app downloaders discover apps? How does asset variety help with reach? How does machine learning in Google App campaigns beneﬁt both marketers and users? In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are diﬀerent. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue? In what way do Google App campaigns simplify the ad creation process? In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two.) Select All Correct Responses Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.) Select All Correct Responses Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.) Select All Correct Responses Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done. Which three steps should he consider before launching? (Choose three.) Select All Correct Responses Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad? Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions? Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload? Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond? Luca’s running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two.) Select All Correct Responses Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched? Machine learning is being incorporated into many marketing activities, but recent research ﬁnds that certain activities are harder to automate. What remains a challenge for machine learning? Maria completed the “Headline” section of her text assets and now needs to complete the “Description” section. Which factors must Maria consider? Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy. Match each statement about machine learning with the related benefit of Google App campaigns. Match the following building blocks of Google App campaigns with their descriptions. Match the type of business with the most relevant reason “why apps matter.” Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google oﬀer to bridge the measurement gap between app and web? (Choose two.) Select All Correct Responses Megan’s setting up a Google App campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger? Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next? Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign? Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that? Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on? Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include? Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under? Poppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective? Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do ﬁrst? Robert’s about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays? Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main beneﬁts of Google App campaigns? Roberto’s expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three.) Select All Correct Responses Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign? Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.) Select All Correct Responses Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct Responses Samira has a travel app named YourAdventure. Why should she create themed ad groups for speciﬁc oﬀerings, such as culinary experiences, guided hikes, and architectural tours? Sandra’s creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app itself. Help Sandra place the following marketing objectives in the order they typically occur. Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next? Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities? Sophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload? The majority of ﬁve-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three.) Select All Correct Responses Three key steps are needed to enable conversion tracking in a Google App campaign. Place them in the correct order. Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually? Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur. Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.) Select All Correct Responses Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within speciﬁc boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.) Select All Correct Responses What are the four types of ad assets available in Google App campaigns? What are the three tracking solutions for Google App campaigns? What are the two key components of a high-quality app experience? What are the two main marketer objectives for app promotion? What are the two main objectives of an app marketer? (Choose two.) Select All Correct Responses What are the two most common reasons a ﬁnance company might choose to promote its app? Select All Correct Responses What are three reasons why a retail company would invest in app promotion? (Choose three.) Select All Correct Responses What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.) Select All Correct Responses What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses What are two reasons why businesses should consider building a mobile app? (Choose two.) Select All Correct Responses What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.) Select All Correct Responses What are two ways a marketer can use data insights to better understand campaign performance? (Choose two.) Select All Correct Responses What are two ways marketers can benefit from machine learning in Google Ads? (Choose two.) What are two ways to achieve creative excellence in Google App campaigns? (Choose two.) Select All Correct Responses What drives impact at scale for Google App campaigns? What impact has machine learning made on the marketing industry? What important role does app promotion play in the mobile gaming industry? What kind of positive impact will machine learning have on the advertising industry? What report might help identify countries in which an app is getting visitors, but isn’t yet localized? What should you keep in mind when selecting events to measure in a Google App campaign? What task could the Market Finder by Google tool help with? What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.) What two things are marketers realizing as machine learning becomes more widely used? (Choose two.) Select All Correct Responses What’s a beneﬁt to gathering data about events that happen in an app? What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners? What’s the advantage to identifying app users with high lifetime value in a Google App campaign? What’s the maximum number of localized store listing experiments that can be run at once in Google Play? What’s usually the last touchpoint at which you might influence a user’s decision to install your app? When creating a Google App campaign, what determines a campaign bidding strategy? When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence. When setting up a new Google App campaign, which three settings must be made at the campaign level? Where do users spend the most time when on mobile devices? Which app type is the most downloaded on Google Play? Which brand safety measures are in place by default when setting up a Google App campaign? Which components of a Google App campaign allow marketers to reach valuable users? Which of the following definitions describes “Events” in relation to app measurement? Which of the following roles does an app play in overall business strategy? Which of these companies would be ready to start a Google App campaign focused on in-app actions? Which statement is true regarding conversion rates between apps and mobile web? Which statement is true regarding Conversions in a Google App campaign? Which statement summarizes a Google App campaign? Which three skills do marketers bring to the table when working with machine learning? (Choose three.) Select All Correct Responses Which three statements about machine learning are true? (Choose three.) Select All Correct Responses Which three technology-related considerations might impact how an app performs by market? (Choose three.) Select All Correct Responses Which two in-app actions are common across a variety of industries? (Choose two.) Select All Correct Responses Which two in-app actions are examples of those relevant to the retail industry? (Choose two.) Select All Correct Responses Which two options are beneﬁts of using Google Analytics for Firebase? (Choose two.) Select All Correct Responses While machines deliver a variety of advantages, humans still oﬀer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.) Select All Correct Responses Why do Google App campaigns perform better when provided with a diverse portfolio of assets? Why doesn’t machine learning happen immediately after starting a Google App campaign? Why is conversion tracking critical for Google App campaigns? Why might a cosmetics company that traditionally sells products in stores promote their app? Why might a shopper prefer to make a purchase using a retail app rather than a retail website? Why should companies with physical locations embrace app usage? Why should Google follow the viewability standards set by the US Media Rating Council (MRC)? Why should marketers align with their app developer teams? William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.) Select All Correct Responses Google Ads Display Certification A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience? A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs? A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences? Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.) Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective? Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her? Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign? Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market? Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign? As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara? Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction? Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory? Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.) Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective? Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal? Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives? Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration? Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs? Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors? Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing? Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective? Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal? Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences? Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective? Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy? Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.) Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign? Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals? Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective? Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control? Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles? Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads? Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner? How can Performance Planner serve your business? How do Responsive Display Ads use automation? How does automating your bid contribute to a successful Google Ads campaign? How does Google Display Ads drive marketing results every day for thousands of advertisers around the world? How does Google Display Ads drive marketing results for thousands of advertisers worldwide? How does Google Display Ads drive results every day for thousands of advertisers? How does Google Display Ads help advertisers meet their marketing objectives and drive results? How is using non-last-click attribution conversions useful for Performance Planner forecasts? Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal? Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across? Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign? Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase? Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign? Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective? Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.) Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him? Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option. Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this? Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta? Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives? Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so? Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this? Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores? Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs? Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns? Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads? Match each business objective with the Google Ads campaign type best suited to deliver the desired result. (Each campaign type can be used only once.) Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.) Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike? Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales? Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals? Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal? Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.) Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings? Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals? Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign? Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action? Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using? Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.) Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration? Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences? Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run? Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon? Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using? Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal? Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.) The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.) Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal? Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built? Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective? Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web? Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding? Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using? What are key factors to keep in mind when choosing a bidding strategy for your campaign? What are two benefits of automated bidding? (Choose two.) What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) What are two reasons a marketer might use Responsive Display Ads? (Choose two.) What are two ways Google Ads can fuel your business goals? (Choose two.) What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.) What can automated bidding help an advertiser improve? What can the Performance Planner assist you with? What can the Performance Planner recommend? What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot? What does Performance Planner automatically do? What is a key benefit of Smart Display campaigns? What is a valid recommendation that the Performance Planner can provide? What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis? What is one way that Performance Planner helps businesses increase sales? What’s a characteristic of Responsive Display Ads? What’s a key benefit of Responsive Display Ads? (Duplicate 1) What’s a key benefit of Responsive Display Ads? (Duplicate 2) What’s an advantage of Responsive Display Ads? What’s an advantage of the reach of Responsive Display Ads? What’s an advantage of using Responsive Display Ads? What’s one benefit of using responsive display ads? What’s one reason to use a responsive display ad for your campaign? What’s provided by Responsive Display Ads? When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot? When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency? When should you use AMPHTML ads? (Choose two.) When should you use responsive display ads? When visibility is the campaign goal, which bidding strategy should an advertiser choose? Which Display Ad format adjusts to available ad space? Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos? Which Display Ad format runs in both native and non-native inventory? Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms? Which factors should an advertiser consider when deciding on a bidding strategy? Which group would you be able to reach with a Google Display campaign using demographic targeting? Which statement accurately describes the reach of Affinity Audiences’ targeting? Which statement is true about Responsive Display Ads? Which statement is true about the value of Google Display Ads? Which two are available in Google Ads? (Choose two.) Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.) Which type of automated bidding strategy is enhanced cost-per-click (ECPC)? Which type of automated bidding strategy is target cost-per-acquisition (CPA)? Which type of automated bidding strategy is Target return on ad spend (ROAS)? While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding? Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign? Why is using the performance targets feature after utilizing the Performance Planner recommended? Why should campaigns with different marketing objectives be separated into different Performance Planner plans? Why should your business use Performance Planner? You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from? You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help? You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option? Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you? Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.) Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences? Google Ads Measurement Certification Assessment A Brand Manager Wants To Create A Marketing Objective That Aligns With The Purchase Stage Of The Customer Journey. Which Metric Should The Brand Manager Use? A brand manager wants to show the value of his advertising by demonstrating the return on ad investment. What’s his marketing objective? A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve? A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited? A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits? A Marketing Manager Wants To Use An Attribution Model That Includes Both Converting And Non-Converting Paths In Order To Evaluate Individual Customer Paths. Which Attribution Model Will Fulfill This Requirement? A primary benefit of Google My Business is what it can tell you about how customers behave when they visit your listing. Which Google My Business feature can you use to follow these interactions? After you’ve successfully installed a conversion tag on your website or app and a conversion action has taken place, where’s conversion data viewed within Google Ads? Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.) Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare? An advertiser is using a global sitewide tag. Where does the advertiser add a phone snippet on a website to use Google forwarding numbers in a Google Ads campaign? An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created? An Executive At A Clothing Company Is In The Process Of Defining Sales Volume Numbers For Next Quarter. What’s The Executive Defining? An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining? An extra line is included within an ad when location extensions are added to a Google Ad campaign. All it takes is linking Google My Business with a Google Ads account. What can users see when an ad with location extensions is displayed? Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions. Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.) Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.) Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process? As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take? As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase? update Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry? Brad wants to link his Firebase account to his Google Ads account for his e-commerce app. What are the required minimum permissions for Brad’s Google account to be able to do this? Brenda implemented conversion tracking tags for her website. She’s reviewing the total conversions across her ads, using the campaigns report. She’d like to see the total for each conversion type. How can she accomplish this? Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.) Brenda Just Released A Mobile App For Her Business And Has Selected An Attribution Partner To Integrate With For In-App Conversion Tracking. What Else Must She Do To Complete The Conversion Tracking Setup? Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this? Brenda’s promoting her business with an Android app using in-app billing. She wants to measure how effectively her ads are driving in-app purchases using Google Ads. Which two attribution partners can Brenda choose between to link to her Google Ads in order to accomplish this? (Choose two.) Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna? By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which information can location extensions display? By Linking A Google My Business Account With A Google Ads Account, You’re Able To Create Location Extensions. Which Type Of Information Can Location Extensions Display To Potential Customers? Camila has an online store and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective? Carl Is Nearly Finished With The Conversion Tracking Setup For His Google Ad Campaign And Is Ready To Add An Event Tag To His Existing Website. What Must Carl Do To Make Sure That The Tags Are Not Double Counting? Carlos has a physical store and doesn’t have the ability to sell his products online. But he still advertises online and wants to measure how effective his online ads are in driving new customers in-store and generating new sales. What is the best way for Carlos to achieve this within Google Ads? Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare? Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need. Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product? Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey? Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number. What does this number allow you to monitor? Curtis Recently Created A Google My Business Account. He Wants To Learn How His People Are Finding His Business Listing On The Web And How They Interacted With His Listing. Which Google My Business Feature Can Curtis Use To Accomplish This? Darian has a gourmet cupcake business and needs a website to compete with the other bakeries in his area. He has a Google My Business listing and wants to use the website builder to create a personalized design for his business. What are the steps, in order, for building a website using Google My Business? (List the first step at the top.) David owns a retail business that just implemented a web app to supplement sales. He needs to choose an attribution partner to integrate the app for in-app conversion tracking. Which two are available attribution providers? (Choose two.) DeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad campaign is driving users to call the number on his business website. How are the calls tracked to DeShawn’s account? Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of? Each Google My Business location has a unique ID that applies changes to the right listing. What’s the name of this unique ID? Everett just finished building a website for his bus-touring company using the Google My Business website builder. He followed the required steps, and is eager to see his new website live on the web. After pointing the domain at his new website, how long does it usually take for the site to appear online if the site is built correctly? Felix launched a Google Search Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads with a specific picture of his tools. He changes the pictures of his other ads to be similar to the successful ads. Which type of channel optimization is Felix using to drive higher tool sales? Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers? Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign. Which type of optimization has Felix used to drive higher lumber sales? Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare? Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.) Google My Business gives businesses a variety of ways to promote their goods and services to users online. What are the key benefits of Google My Business? Google My Business helps businesses engage their customers in the moments that matter most. What are two ways Google My Business accomplishes this? (Choose two.) Google My Business provides businesses with opportunities for connecting with their customers online. What are two ways Google My Business would help engage your customers? (Choose two.) Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address. What’s the third potential reason for disapproval in the verification process? Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric. Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup? How can a Google My Business location can be verified? How does Google My Business help businesses reach more customers when it matters most? (Choose two.) How is credit dynamically attributed to each touch-point in data-driven attribution? ichard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation? If you have ten or more locations, you can bulk upload those locations to Google My Business using a spreadsheet that contains five important fields. Match the fields to their descriptions. If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.) If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms. What’s one of these differences? ijay needs to design a website for his taxi company. He’s considering using the Google My Business website builder. His biggest concern is whether he can produce a site capable of serving his customers on mobile phones and tablets. How does the Google My Business website builder address this concern? In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under? In Google My Business, where can you find the number of Google My Business visitors that are receiving driving directions to your location? Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.) Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved. What caused the disapproval? Jared Handles Marketing For A Chain Of Restaurants That Feature High-End Bars. He Added A Bar And Its Restaurant As Separate Locations In His Bulk Upload, Even Though They Share An Address. Both Were Disapproved. What Caused The Disapproval? (Duplicate 2) Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use? Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this? Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.) Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.) Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this? Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse? Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts. Which permissions will Kevin’s Google account need to link Firebase to Google Ads? Kyler’s using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren’t functioning. What can help him troubleshoot this issue? Larry owns a dry cleaning business and would like to give his customers every opportunity to reach him. His Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text for information. How can Google My Business help Larry? Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.) Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.) Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions. Which two count as View-through conversions? (Choose two.) Linking a client’s Google My Business with Google Ads allows for the creation of location extensions. Which statement is true about location extensions? Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison think about her customer’s journey before they actually arrive at her store. Which type of strategy is Madison’s marketing director suggesting to help her drive sales at her physical location? Marisol owns a busy yoga studio popular with local college communities. Her customers call daily to check on class times, availability, and pricing, which takes too much of her staff’s time. Marisol would love to use Google My Business to provide the answers these customers need, without requiring her staff to take calls. Which feature of Google My Business could Marisol use to accomplish this? Mary is a marketing manager for a nationwide vegan restaurant chain. She wants to reach potential customers across two media channels focusing on specific audience behaviors. Which two channels could she choose to reach her desired objective? (Choose two.) Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience? Mary’s a marketing manager for a nationwide vegan restaurant chain. She’s considering which digital channel she should use to advertise her restaurant’s new menu upgrades to people who prefer vegan food. Which two digital channels could Mary use to reach her audience? (Choose two.) Match each product available in Google Marketing Platform for Enterprise with its description. Match each product available in the Google Marketing Platform Small business version with its description. Match each report with its description. Measuring conversion actions can help you better understand how users connect with your brand. Which are conversion actions you can measure? Measuring Conversion Actions Can Help You Better Understand How Users Connect With Your Brand. Which Are Two Conversion Actions You Can Measure? (Choose Two.) Olyana Is About To Implement A Google Ads Campaign For Her Online Business. She’s Inserted A Phone Snippet On Her Website To Replace Her Business Number With A Google Forwarding Number. What Will This Allow Olyana To Do Now? Olyana works at a digital marketing agency. She’d like to use Google forwarding numbers to track the duration of calls originating from one of her client’s campaigns. She created a conversion action for call conversions inside Google Ads, which produced a tag for her to download. What is this tag called? Once you’ve established conversion actions in your Google Ads account, you’ll be provided with a conversion tracking tag. What should you do with this snippet of code to successfully track conversion actions? ou operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup? Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy? Raven has successfully added her location to Google My Business. She knows she has options for verification, including use of a phone call or e-mail. How else can she verify her location? Rodney’s trying to set up offline tracking using his Google Ads account. He downloaded the conversion template he wants to use. He adds the appropriate offline data and modifies it. When he tries to upload the template, the import process fails. What will cause the import process to fail? Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer. Which report will provide her with this information? Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation? Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations? Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating? Sidney Is In Her Google Account, Reviewing Her Campaigns And Attribution Reports. She Notices That The Number Of Total Conversions Reported In The Attribution Report Is Different Than The Number In The Campaigns Report. What Could Explain This? Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report. What information will this report provide him? Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels? Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app? Tara knows Google My Business is a great way to share information and engage her customers online. But she’s worried because she has multiple locations, and management may be too difficult. How does Google My Business address Tara’s concern? Tara knows Google My Business is a great way to share information and engage her customers online. But, she’s worried because she has multiple locations, and management of the locations may be too difficult. How does Google My Business simplify the management of multiple locations for Tara? To avoid double counting, what will have to be removed from a website page prior to the addition of an event tag? Tom is a web developer who also runs an online store. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js). What must he do in order integrate conversion tracking? Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining? Tom’s setting up website call conversion tracking for his business’s website, using Google Ads. Place the steps required for the setup in the correct order. (The first step is on top.) Tom’s using Google Ads to promote his bicycle store. He’s created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this? Tristan owns a local flower shop. His customers are already finding him online, but he’s curious whether Google My Business can do more than just list his phone number and address. How can Google My Business help Tristan engage his customers? Well-managed, verified Google My Business listings get five times more views than those that are unclaimed. How can you verify a location in Google My Business? What Are The Two Key Benefits Of Google My Business? (Choose Two.) What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.) What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion? What’s the best indicator that a campaign is increasing customer loyalty? What’s The Best Indicator That A Campaign Is Increasing Customer Loyalty? (Duplicate 2) What’s the minimum number of locations you can bulk upload to Google My Business? Which activity might a brand manager track if the desired result is to increase awareness with the customer? Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores? Which attribution type algorithmically evaluates individual customer paths? Which feature should you use to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time? Which Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system? Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location? Which is an example of a purchase metric that can be tracked? Which method should be used to promote awareness to customers? Which statement describes linear attribution? Which statement describes rules-based attribution? Which statement is true about time-decay attribution? Which two statements are true about evaluating your existing ad campaigns? (Choose two.) Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels? WidgetCo wants to increase the total amount of money they make after expenses. They’re unable to change their internal costs. Which factor can WedgetCo lower to drive higher volume and increase the money they make after expenses? You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates? You decide to bulk upload your multiple business locations to Google My Business. Some of the locations in your upload were disapproved. Which two errors can cause this issue? (Choose two.) You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this? You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page? You want to set Firebase as your attribution partner in Google Ads in order to track first opens for your online store app. What’s the first step you must implement in order to accomplish this? You want to track conversion actions in your Google Ads account to better measure what matters. Place the steps for setting up a conversion action in order, with the first step on top. You want to track first opens for your mobile app. Your app uses the Firebase SDK. Place the steps in the correct order to accomplish this within Google Ads. (The first step should be on top.) You’d like to modify your current bidding strategy to increase the conversion rate of your ads. Match each bidding strategy with its description. You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose two.) You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.) You’re setting up offline conversion tracking. You need to to upload offline data into your Google Ads account. Which two formats are supported? (Choose two.) You’re setting up website call conversion tracking for your business, using Google Ads. If you don’t want to manually edit your store’s website code, what must you do? You’re working in your Google Ads account and set up offline conversions. You need to download the template for “Conversions from Clicks.” Which two file types are supported by conversion templates? (Choose two.) You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. What are two ways that Google Tag Assistant can help you with this task? (Choose two.) You’ve set up conversion actions for your online retail site. Now you want to set up conversion tracking tags to gain some deeper insights into how people engage with your ads. Match the required tagging action with the corresponding conversion measurement. Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use? Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used? Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used? Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed address to visit your location. They can also use a phone number to place a call. Which other method, if properly set up, can customers use to contact your business? Your Google My Business Listing Can Help Customers Reach You In A Variety Of Ways. Customers Can Use A Listed Address To Visit Your Location. They Can Also Use A Phone Number To Place A Call. Which Other Method, If Properly Set Up, Can Customers Use To Contact Your Business? Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this? Google Ads Search Certification A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual? A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.) Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.) After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign? Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex? An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top. Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial? Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction? Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory? Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign? Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign? Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign? Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign? Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank? Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon? Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads? Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing? cc ad. What action might improve the click-through rate on your ad? Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign? Each Similar Audience has its seed list members removed to ensure what? Every Ad Contains A URL Displaying Your Website Address. You Can Add Two Optional Path Fields To The Display URL In A Text Ad. What’s An Advantage Of Using These Optional Path Fields? Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation? Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.) Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.) Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads? Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control? Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles? Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner? Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.) How can ad extensions contribute to increasing user engagement? How can Performance Planner serve your business? How does automating your bid contribute to a successful Google Ads campaign? How is using non-last-click attribution conversions useful for Performance Planner forecasts? Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions? In-market audiences allow the opportunity to specifically identify what kind of user? Ingrid Wants To Acquire A Lot Of Exposure For A New Product Line That She’s Launching. She Understands That She Can Reach A Significant Portion Of People On The Internet With The Help Of A Display Campaign. In What Way Will A Display Campaign Achieve Ingrid’s Marketing Goal? It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation. Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign? Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer? Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad? Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank? Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction? Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign? John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.) John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal? Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score? Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners? Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.) Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo? Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business? Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business? Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so? Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters? Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores? Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs? Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.) Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads? Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know? Match each ad extension with the benefit it brings to a user’s ad experience. Match these Search Audience solutions with the benefits they can bring to your campaigns. Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed? Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales? Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.) Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings? Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign? Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.) Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign? Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position? Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad? Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience? Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions? Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.) Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads? Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction? Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction? Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what? Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.) Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience? The two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths? Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean? Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built? Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign? Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web? Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding? Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina? Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide? What ad extension is only available as a full automated ad extension? What are two main benefits of using Search Audience solutions? (Choose two.) What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.) What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.) What can the Performance Planner assist you with? What can the Performance Planner recommend? What content could be used for a structured snippet extension? What does adding callout extensions to your Google Search ads enable you to do? What does layering an Affinity audience with a broad keyword targeting campaign help you do? What does Performance Planner automatically do? What is a main benefit of using Search Audience solutions? What is a valid recommendation that the Performance Planner can provide? What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis? What is one way that Performance Planner helps businesses increase sales? What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign? What Search Network text ad component provides up to three fields of 30 characters each? What two ad extension types can also be served as automated ad extensions? (Choose two.) What’s a key objective in delivering ad extensions? What’s an accurate description of callout extensions? What’s an example of an effective callout extension? What’s the maximum number of ad extensions that can show for a particular query or device at any given time? What’s the primary benefit of using structured snippet extensions in your ads? When are automated extensions, such as Seller Ratings, shown? When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include? When creating an ad, how does Greg know what it will look like to his potential customers? When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.) When should you use Remarketing Lists for Search Ads? When visibility is the campaign goal, which bidding strategy should an advertiser choose? Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels? Which is required for an ad to be served to a user? Which Of The Following Goals Can You Achieve For Your Marketing Campaign By Using Automated Bidding? Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments? Which statement is true about serving relevant ad extensions? Which user data can be uploaded when creating a Customer Match strategy? (Choose two.) Which user type would the Google Ads system closely match as an Affinity audience? While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding? Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign? Why is using the performance targets feature after utilizing the Performance Planner recommended? Why should campaigns with different marketing objectives be separated into different Performance Planner plans? Why should your business use Performance Planner? With Dynamic Search Ads, what does the advertiser provide? With Similar Audiences, which Google product is included when finding new people with similar profiles? Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results? Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads? You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives? You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help? You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance? You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on? You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality? You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option? You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results? Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.) Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you? Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component? Google Ads Video Certification A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers? Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind? After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.) Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube? Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.) Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.) Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.) As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living? As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience? As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube? Aside from conversion tracking, what’s a requirement for using store visits? Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business? Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Which type of audience solution should Audra recommend for this client? Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.) Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall? Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact? Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers? Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend? Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living? Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve? Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client’s consideration? Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube? Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad? For TrueView for action, which three events can make up an online conversion? Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for? Google Video Partners are partnerships formed through which Ad service? (Duplicate 1) Google Video Partners are partnerships formed through which Ad service? (Duplicate 2) Google Video Partners are partnerships formed through which Ad service? (Duplicate 3) Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend? How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience? How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience? How can Google’s In-market audience signals help an advertiser connect with their target audience? How does an advertiser benefit from using Google Surveys? How does an advertiser benefit from using Google Trends? How does an advertiser benefit from using Think with Google? In a bumper ad, how much time is usually required to stick the landing? In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.) In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for? Ira’s planning a YouTube campaign for a new bridal shop client looking to attract brides-to-be. He knows that intent audiences give him the best chance at finding the right customers at the right time, but he’s not certain which one will perform best for his client’s needs. Which intent audience solution should he recommend to this particular client? Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.) Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices? Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process? Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client? Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend? Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client? Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.) Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use? Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What’s the three-step Customer Match process? Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube? Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description? Match each YouTube Platform innovation with its description. Match the marketing objective with the TrueView ad format that’s optimized for that objective. Match the TrueView ad format with its corresponding bidding type. (Not all options are used.) Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 1) Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 2) Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 3) Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention? Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action? Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign? Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to consider? Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone? Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it? Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget? Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube? Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step? The YouTube masthead is effective for advertisers with which goal? (Duplicate 1) The YouTube masthead is effective for advertisers with which goal? (Duplicate 2) The YouTube masthead is effective for advertisers with which goal? (Duplicate 3) To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning. TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account? Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences? Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign? What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube? What are the tested benefits of bumper ads? What are the three key reasons advertisers choose YouTube to help build their brands? What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.) What are two events that store visits for TrueView for action come from? (Choose two.) What are two examples of the Intent audience solution, Life Events? (Choose two.) What are two Google findings (based on internal research) regarding six-second ads? (Choose two.) What can YouTube Analytics tell you about what people are watching on your client’s channel? What constitutes a video engagement conversion in a TrueView for action campaign? What counts as a view-through conversion in a TrueView for action campaign? What information can YouTube Analytics provide about where people are watching your videos? What is one reason an advertiser would choose YouTube for action? What report should you produce in YouTube Analytics to see where viewers found your brand’s content? What’s a key benefit of bumper ads? What’s a key benefit of TrueView for reach? What’s a key benefit of TrueView in-stream? What’s one of Google and YouTube’s awareness products? (Duplicate 1) What’s one of Google and YouTube’s awareness products? (Duplicate 2) What’s one of Google and YouTube’s awareness products? (Duplicate 3) What’s the best description of Affinity Audiences on YouTube? When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert? When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days? When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description. Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization? Which data can you uncover by running a creative experiment using Brand Lift? Which elements are used to build a Custom Affinity audience? Which is a key benefit of bumper ads? (Duplicate 1) Which is a key benefit of bumper ads? (Duplicate 2) Which is a key benefit of TrueView discovery? Which is a tip Google recommends to create an effective bumper ad? Which marketer would be an ideal client for TrueView for action? Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase? Which of YouTube’s awareness ad formats can use the CPD bidding approach? Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube? Which of YouTube’s awareness ad formats uses a skippable in-stream format? Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis? Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed? Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube? Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns? Which one of Google’s data-driven tools is part of Google Analytics Solutions? Which percentage of YouTube ads are audible? Which statement is true about Bumper ads? (Duplicate 1) Which statement is true about Bumper ads? (Duplicate 2) Which statement is true about Bumper ads? (Duplicate 3) Which statement is true about non-skippable in-stream ads? (Duplicate 1) Which statement is true about non-skippable in-stream ads? (Duplicate 2) Which statement is true about non-skippable in-stream ads? (Duplicate 3) Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action? Which storytelling methods does Google recommend for use within your YouTube campaigns? Which TrueView ad format is billed by CPA? Which TrueView ad format is billed on a CPM basis? Which TrueView ad format is optimized for lift in ad recall? Which TrueView ad format is optimized for product awareness? Which two are ideal advertisers for Custom Intent audiences? (Choose two.) Which two are ideal advertisers for Custom Intent audiences? (Choose two.) Which two Google audience solutions use first-party data? (Choose two.) Which two video formats are available on Google Video Partners? (Choose two.) Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move? Which type of Google Audience Signal can identify people who are actively researching with the intent to buy? Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits? Which value proposition do Custom Intent audiences offer advertisers? Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad? Which video format is available on Google Video Partners? (Duplicate 1) Which video format is available on Google Video Partners? (Duplicate 2) Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel? You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign? YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information? YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click? YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action? Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client? Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign? Google Analytics 360 Certification A User Sees One Of Your Campaign Manager Ads. The Next Day, The User Navigates To Your Site Through An Email Campaign. How Would Their Session Be Reported In The Campaign Manager > Campaigns Report? Assuming We Are Using Standard Default Channel Grouping Definitions And DCLID Auto-Tagging, Which Channel Will Include Sessions From Display & Video 360? Auto-Tagging Will Ensure That Traffic From Your Search Ads 360 Ads Is Consistently Included In Which Default Channel Grouping? How Can You Create Audiences In Google Analytics Based On Display & Video 360 Dimensions? (Select Two) If You Prefer To See Your Manual Tag Values For Your Campaign Manager Traffic, What Feature Would You Edit In Google Analytics? If You Want To Identify Generic Keywords That Are Driving High Site Engagement, Which Search Ads 360 Report And Metric Would You View? (Select Two) If Your Property Is Integrated With Both Display & Video 360 And Campaign Manager And Auto-Tagging Is Enabled, What Will Be The Source/Medium For Sessions From Display & Video 360? In The Acquisition > Google Marketing Platform > Campaign Manager > Campaigns Report, Which Metric Group Would You Select To See Google Analytics Sessions Side-By-Side With Campaign Manager Impressions And Clicks? In The Custom Funnel Below, What Was The Percentage Of Users Who Left The Funnel Between Stage 1 And Stage 2? Once Integrated With Campaign Manager, Display & Video 360 Or Search Ads 360, Which Types Of Conversions Can Be Reported In The Conversions > Multi-Channel Funnels Reports? (Select Three) Once Integrated With Campaign Manager, Where Can You Use Campaign Manager Dimensions Within Google Analytics? (Select Three) Once Integrated With Display & Video 360, Where Can You Find The Display & Video 360 Reports Within Analytics 360? Sampling Is Applied To Reports Before Segmentation. The All Traffic > Source/Medium Report May Be Sampled While The Acquisition > Google Marketing Platform > Display & Video 360 Reports Are Always Unsampled Using The BigQuery Export Schema, Which Of The Following Fields Are Available In BigQuery? What Is A Key Benefit Of Custom Tables When Compared To Unsampled Reports? What Is BigQuery? What Needs To Be Created Before Completing The BigQuery Integration With Analytics 360? What Reporting Objectives Can Be Accomplished In BigQuery But Not Within The Google Analytics Interface? (Select Two) What Would Indicate That Your Report Has Exceeded Its Row Limit? When Does Sampling Occur In Analytics 360 Reports? Which Feature Is Unique To Roll-Up Reporting Properties Which Features Need To Be Configured Within The Views Of Your New Roll-Up Property? (Select Three) Which Of The Following Are Benefits Of The Search Ads 360 Reporting Integration? (Select Three) Which Of The Following Are Benefits Of Using Auto-Tagging With Your Campaign Manager Integration? (Select Three) Which Of The Following Are Benefits Of Using BigQuery To Analyze Your Analytics 360 Data? (Select Three) Which Of The Following Are Reasons You Would Expect Discrepancies Between Campaign Manager Clicks And Campaign Manager Click-Through Sessions In Google Analytics? (Select Three) Which Of The Following Are Used To Calculate ROAS? (Select Two) Which Of The Following Can Be Done With The Display & Video 360 Integration? (Select Three) Which Of The Following Can You Use Within A Single Custom Report? (Select Two) Which Of The Following Features Are Only Available For Analytics 360 Properties? (Select Three) Which Of The Following Statements About Custom Funnels Are True? (Select Three) Which Report Would You Use To Understand How Display Interactions Across The Full Purchase Path Contribute To Conversions? Which Set Of Reports Would You Use To View Granular Google Ads Dimensions Such As Sitelinks, Bid Adjustments And Search Queries? Why Would Dbm / Cpm Sessions Reported In The All Traffic > Source/Medium Report Differ From The Number Of Sessions Reported In The Acquisition > Google Marketing Platform > Display & Video 360 Reports? (Select Two) Google Analytics For Beginners Certification A Deleted View Can Be Recovered By Account Administrators Within How Many Days? A User With “Edit”? Permissions At The Account Level Will Automatically Have “Edit”? Permissions At Which Other Levels? Enabling Auto-Tagging Does What? Google Ads Lets Users Advertise On Which Properties? How Can The Amount Of Data In A Sampled Google Analytics Report Be Increased? If The Google Merchandise Store Sets Up A URL Goal Of “/Thankyou”? And A Match Type Of “Begins With”?, Which Of The Following Pages On Www.Googlemerchandisestore.Com Will Count As Goals? In Which Order Does Google Analytics Filter Data? Once Google Analytics Processes Data, It’s Stored In A Database Where It Can’t Be Modified. The Analytics Tracking Code Can Collect Which Of The Following? To Collect Data Using Google Analytics, Which Steps Must Be Completed? To Locate A Property’s Analytics Tracking Code, Which Sequence Of Steps Should Be Followed? To Quickly Generate Campaign Tags, What Tool Should Be Used? To Use Analytics To Collect Website Data, What Must Be Added To The Website Page HTML? Using Tracking Code, Google Analytics Can Report On Data From Which Systems? What Are The Options For Filtering Data In Google Analytics? What Does The “Users”? Metric Measure? What Feature Would Be Used To Compare Two Date Ranges In A Report? What Google Ads Report In Google Analytics Can Show Which Bid Adjustments Resulted In Higher Conversions? What Is A “Dimension”? In Google Analytics? What Is A “Metric”? In Google Analytics? What Is A “Secondary Dimension”? In Google Analytics? What Is The “Bounce Rate”? In Google Analytics? What Report Can Show How Particular Sections Of Website Content Performed? What Report Lists The Website Pages Where Users First Arrived? What Report Should Be Used To Check If Users Are Leaving From Important Pages On Your Website? What Report Shows What Mobile Devices Were Used To View A Website? What Report Would Best Help Identify Potential Browser Issues With Website Traffic? What Setting Must Be Enabled To View Data In Demographics And Interests Reports? When A Dashboard Is Shared, Users Can Edit The Dashboard Configuration. When A Filter Is Applied To A View, What Data Is Affected? When A New View Is Created, What Data Will Be Included? When Creating A Goal In Google Analytics, Which Are Required? When Selecting “Share Template Link”? In The Dashboard, What Will Be Shared? When Will Google Analytics End A Session By Default? Where Should The Analytics Tracking Code Be Placed In The HTML Of A Webpage To Collect Data? Which “Channels” Are Available In The Default Channels Report? Which “Mediums”? Are Available In Google Analytics? Which “Sources”? Are Available In Google Analytics? Which Are Examples Of Goals In Google Analytics? Which Formats May Be Used To Add A Custom Campaign Parameter To A URL? Which Google Analytics Visualization Compares Report Data To The Website Average? Which Represents The Hierarchical Structure Of A Google Analytics Account From Top To Bottom? Which Tags Are Standard Google Analytics Campaign Parameters? Which Three Tags Does Google Analytics Require For Accurate Campaign Tracking? Which Traffic Source Dimensions Does Google Analytics Automatically Capture For Each User Who Comes To Your Site? Why Is It Important To Keep One Unfiltered View When Using Filters With Google Analytics? Google Analytics For Power Users Certification Assuming That Ecommerce Tracking And/Or Goals Are Configured, Which Of The Following Analytics Reports Does NOT Show Conversion Rates? How Could You Compare The Conversion Rate For When The “About Us” Page Was Viewed Versus When The Page Was Not Viewed? How Would You View Data For Revenue, Transactions, And Average Order Value Per Traffic Source? If One Of Your Site’s Paid Traffic Sources Had A Low Ecommerce Conversion Rate, Which Actions Should You Take? (Select Two) In This Channels Report, We’ve Clicked Into The Referral Channel. What Are The Two Top Sources Of Users In The Referral Channel? In This Checkout Behavior Analysis Report, Which Step In The Checkout Process Should You Optimize Based On Its Drop-Off Rate? In This Product List Performance Report, Which Product List And List Position Is Most Efficient At Driving Product Clicks? In This Product Performance Report, Which Product Indicates Potential Issues With The Product Details Page? In What Scenario Would You Use A Custom Metric? What Actions Must You Take To Enable Enhanced Ecommerce In Google Analytics? (Select Two) What Are Two Benefits Of The Reverse Goal Path Report? (Select Two) What Can Be Used To Measure Scroll Depth In Google Analytics? What Can The Product List Performance Report Be Used For? (Select Three) What Can The Shopping Behavior Analysis Report Tell You? (Select Two) What Does “(Other)”? Indicate In The Channels Report? (Select Two) When Tracking Both Ecommerce And Goals, What Are Two Ways To Analyze Page Value Based Only On Ecommerce? (Select Two) When Used As A Content Site KPI, What Does A High Average Time On Page Indicate About A Specific Page’s Performance? When Viewing The Mobile Overview Report Below And Comparing “Made A Purchase” And “Didn’t Make A Purchase” Segments, Which Conclusion Is Recommended? Where Can You View A Heatmap Reporting Users By Time Of Day? Which Feature Enables You To Analyze Up To 3 Dimensions At Once? Which Report Would You Use To Build A Segment Of Users Who Abandoned A Specific Step Of The Checkout Path? Which Report, Without Additional Configuration, Shows E-Commerce Conversion Rates For Users On Tablets? Which Setting Do You Use To Change The Metric Displayed In The Table? You Decide To Run A Landing Page Experiment To Test A New Carousel Which Highlights Your Top Performing Products. Which Two Reports Could You Use To Determine Which Products To Highlight? (Select Two) You Have A Goal Configured For Newsletter Signups. You Want To Determine Which Traffic Sources Are Sending You The Most Users Who’ve Signed Up For Your Newsletter. In This All Traffic Report, Which Setting Should You Adjust To Find This Data? You’re Evaluating Whether High Resolution Product Images On Product Detail Pages Is Worth The Investment. What Metric Tells You How Often A Product Was Purchased After Its Detail Page Was Viewed? You’re Running An Email Promotion Providing A Discount To Users With A Birthday In The Month Of September. What Metrics And Dimensions Should You Include In A Custom Report To Determine The Day And Time When Users Are Most Likely To Complete A Purchase? Google Analytics Individual Qualification A New Custom Channel Group May Be Applied Retroactively To Organize Data That Has Been Previously Collected. Auto-Tagging Is Used To Collect Data From What Kind Of Traffic? Custom Dimensions Can Be Used As What? Filters Cannot Perform What Action On Collected Data? For Autotagging, What Parameter Does Google Ads Include In The Destination URL? Google Analytics Cannot Collect Data From Which Systems By Default? How Would A View Filter Be Configured To Include Only Users From Brazil And Argentina? If A Destination Goal Is Created For A Newsletter Sign-Up And A User Completes The Newsletter Sign-Up Three Times In Three Separate Sessions, How Many Goal Conversions Will Google Analytics Count? If A User Visits A Web Page With An Embedded Video, Leaves Without Clicking On Anything, And The Session Times Out, How Will Google Analytics Report The Session? If A User Watches A Video With Event Tracking Three Times In A Single Session, Analytics Will Count How Many Unique Events? If A Web Page Visitor Clears The Analytics Cookie From Their Browser, What Will Occur? If The Google Merchandise Store Sets Up A URL Goal Of “/Ordercomplete” And A Match Type Of “Begins With”, Which Of The Following Pages On Www.Googlemerchandisestore.Com Will NOT Count As A Goal? If The Google Merchandise Store Sets Up A URL Goal Of “/Ordercomplete” And A Match Type Of “Begins With”, Which Of The Following Pages On Www.Googlemerchandisestore.Com Will NOT Count As A Goal? In Custom Reports, What Must Metrics And Dimensions Share In Order To Report Accurately? In Multi-Channel Funnel Reports, How Are Default Conversions Credited? In Multi-Channel Funnel Reports, What Channel Would Not Be Credited With A Conversion? In Views That Don’t Have Data Import Enabled, Custom Dimensions Values May Be Viewed For Dates Before The Custom Dimension Was Created. Once Filters Have Been Applied, What Is The Option To Recover Filtered Data? Sampling Is Applied To Reports Before Segmentation. Segments Will Not Allow You To Do What? Sharing A Custom Report Will Share The Report Configuration And Data Included In The Report. The Default Session Timeout Duration In Google Analytics Is How Many Minutes? To Increase The Speed At Which Google Analytics Compiles Reports, What Action Could Be Taken? To Recognize Users Across Different Devices, What Feature Must Be Enabled? To Recognize Users Across Different Devices, What Is Required For User ID? To Track Users And Sessions Across Multiple Domains, What First Must Be Set Up? To View Accurate Data In A Custom Report, What Action Should Be Avoided? Using A Standard Google Analytics Configuration, Which Characteristics Cannot Be Used To Create A Custom Segment? View Filters Are Applied In What Order? View Filters May Be Applied Retroactively To Any Data That Has Been Processed. Views Can Include Website Data Collected Before The View Was Created. What Asset Is Used To Build A Remarketing List? What Campaign Parameter Is Not Available By Default In Google Analytics ? What Campaigns Require Manual Tags On Destination URLs For Tracking? What Cannot Be Collected By The Default Analytics Tracking Code? What Channel Is Not Included In The Default Channels Report? What Criteria Cannot Be Used To Create A Custom Segment? What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience? What Data Does Google Analytics Prohibit Collecting? What Data Is Google Analytics Goals Unable To Track? What Data Table Display Compares Report Metrics To The Website Average? What Does Assigning A Value To A Google Analytics Goal Enable? What Feature Can Join Offline Business Systems Data With Online Data Collected By Google Analytics? What Feature Collects Company-Specific Data Such As Member Status? What Feature Is Required To Collect The Number Of Comments Users Posted To A Web Page? What Feature Is Required To Send Data From A Web-Connected Device (Like A Point-Of-Sale System) To Google Analytics? What Feature Is Required To Track Customer Search Terms On A Website? What Feature Must Be Enabled To Use Multi-Channel Funnels? What Feature Would Be Used To Collect How Many Times Users Downloaded A Product Catalog? What Filter Would Only Include Data From A Campaign Titled “Back To School” In Campaign Reports? What Is A “Dimension” In Google Analytics? What Is A “Metric” In Google Analytics? What Is A “Secondary Dimension” In Google Analytics? What Is Not A Benefit Of Google Analytics Remarketing? What Is Not A Benefit Of Using Segments To Analyze Data? What Is Not A Filter Setting For Data In Views? What Is Not Considered A “Source” In Google Analytics By Default? What Is Not Considered A Default “Medium” In Google Analytics? What Is The “Bounce Rate” In Google Analytics? What Is The Set Of Rules That Determines How Sales And Conversions Get Credited Based On Touch-Points In The Conversion Path? What Is Used To Create Smart Goals? What Metric-Dimension Combination Is Not Valid? What Model Represents The Hierarchical Structure Of A Google Analytics Account? What Remarketing Audiences Cannot Be Defined By Default? What Report Compares Metrics Based On User Acquisition Date Over A Series Of Weeks? What Report Identifies Browsers That May Have Had Problems With A Website? What Report Indicates The Last Page Users Viewed Before Leaving A Website? What Report Indicates The Pages Of A Website Where Users First Arrived? What Report Indicates Where Users Start Or Exit The Conversion Funnel? What Report Provides Data On How Specific Sections Of A Website Performed? What Report Shows A Visual Representation Of User Interactions On A Website? What Report Shows The Percent Of Site Traffic That Visited Previously? What Report Shows The Percentage Of Traffic That Previously Visited A Website? What Report Shows Users Who Initiated Sessions Over 1-Day, 7-Day, 14-Day, And 30-Day Periods? What Report Shows Which Types Of Mobile Devices Visited A Website? What Report Shows Which Web Pages Get The Most Traffic And Highest Engagement? What Scope Applies To Custom Metrics? What Scope Levels Available For Dimensions And Metrics? What Scope Would Be Set For A Custom Dimension That Reports Membership Status For A Customer Rewards Program? What Type Of Custom Report Shows A Static Sortable Table With Rows Of Data? What Would Prevent Data From Appearing In A Custom Report? When Does A Default Analytics Session Expire? When Does The Analytics Tracking Code Send A Pageview Hit To Google Analytics? When Does The Tracking Code Send An Event Hit To Google Analytics? When Linking A Google Ads Account To Google Analytics, What Is Not Possible? When The Same Default Tracking Code Is Installed On Pages With Different Domains, What Will Result? When Will Google Analytics Be Unable To Identify Sessions From The Same User By Default? Where Should The Analytics Tracking Code Be Placed In The HTML Of A Webpage For Data Collection? Which Assets Cannot Be Shared In The Solutions Gallery? Which Default Traffic Source Dimensions Does Google Analytics Report For Each Website Visitor? Which Goals Are Available In Google Analytics? Which Kinds Of Hits Does Google Analytics Track? Which Metric Reports On How Often A Channel Contributes To A Conversion Prior To Last-Click Attribution? Which Parameters Can Be Included With An Event Hit For Reporting? Which Reports Indicate How Traffic Arrived At A Website? Which Reports Indicate How Website Referrals, Organic Search, And Ad Campaigns Assisted In Conversions? Which Reports Require The Activation Of Advertising Features? Which Three Campaign Parameters Are Recommended To Manually Track Campaigns? Which User Characteristic May NOT Be Used To Change Keyword Bids In Google Ads?: Within How Many Days Can A Deleted View Be Restored? Google Digital Garage Final Certification A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? Analytics can help optimise your website for which of the following? Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of? Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan? Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’? Fill in the blank: When considering expanding a business internationally, the best place to start is to__________? Fill in the blank: When search engines use factors like geolocation, IP address and location-based search terms to produce geographically tailored results, this is called _____________. Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order? Fill the blank: ‘Search engines _________ the internet to discover content.’ Fill the blank: In the world of display advertising, remarketing is a way to _________. Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location. Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages. Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business. Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance. Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications. Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? Google Search Console “Crawl” reports let you monitor…? How can businesses benefit from using analytics on their website? How can you attract social media users to share your video content online? How can your business benefit from video without making one yourself? How do you handle data in analytics to gain greater insights into our audience’s behaviour? How do you handle data in analytics to gain greater insights into our audience’s behaviour? How is a spreadsheet defined? How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach? If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is? If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this? If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content? If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code? Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app? In the world of analytics, the time the user spent on your site is considered which type of data? In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data? Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory? Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what? Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website? Retargeting allows you to… Search engines see the content on a website as written code. How can you help search engines identify the images on your website? There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business? There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate? To improve your website’s SEO performance, when should you consider updating your SEO plan? Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider? We use them every day, but what is the overall purpose of a search engine? Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? Website hosting servers have their own unique IP address, what does this address consist of? Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for? What are the benefits of using social media when looking to advertise your business locally? What are three key considerations when evaluating keywords for search engine optimisation? What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? What can you do to help your videos appear in search results? What do website analytics allow you to do? What is one of the benefits of using templates for your email marketing campaigns? What is the benefit of using digital data? What is the most important thing to consider when optimising a search engine marketing campaign? What is the term we use to describe how search engines categorise each piece of content? What type of tool can be used to monitor and evaluate your social media audience’s actions on your website? What’s the biggest challenge for most businesses when going online? What’s the first step in the search engine optimisation process for your website? When advertisers run online ads that typically include an image for people to click on, it’s called… When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? When advertising using Search Engine Marketing (SEM), you only pay… When building a website for a business, what type of design should it have in order to be ‘mobile friendly’? When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way? When considering whether to have a web presence for your business, which of the following is not a major factor? When creating a presentation based on lots of data, what principle should you bear in mind? When creating video marketing content on a budget, what is the first thing you should consider doing? When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework? When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? When discussing display advertising, what is an ad network? When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? When it comes to email marketing, what do we mean by the term A/B testing? When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you? When it comes to mobile, how would you define usability? When it comes to web analytics, what insights can you gather using analytics tools? When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights? When looking to advertise a new business online, what is one of the major benefits of display ads? When looking to advertise your business to mobile users, social media advertising can be really effective because… When looking to create video content for your marketing strategy, what three best practices should you look to include? When looking to expand your business internationally on social media, what should you do first? When looking to get noticed locally online, what information should you ensure is on your website as a minimum? When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? When looking to introduce e-commerce functions to your website, which of the following would be the best first step? When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to… When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly? When looking to promote your products and services locally, what are the benefits of using search engine ads? When optimising a website for search, what impact do meta and title tags have on the search engine? When planning your display advertising, what does the word ‘placement’ mean? When planning your website, what is one of the key things you should consider? When ranking websites on search engine results pages, which element of a website do search engines value the most? When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? When trying to increase the product sales on your website, one way to achieve this is to_________? When trying to promote your business locally, what three key bits of information should be present in your directory listing? When using a search engine, what is the name of a word or phrase somebody types to find something online? When using analytics on your website, what do we mean by the term ‘conversion’? When using analytics programmes on your website, which of these do not fall under the category of a dimension? When using analytics programmes on your website, which of these do not fall under the category of a metric? When using display advertising, what could you include in an ad to achieve the goal of driving more sales? When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following? When you’re building a business website, what purpose does a server have? Where does the domain name of a website primarily sit? Which are the first steps you should consider when constructing an online business strategy? Which form of targeting would you use to display ads to people who have previously visited your website? Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals? Which of the following factors can impact the open rate of your email campaigns? Which of the following is a benefit of display advertising over search advertising? Which of the following is a benefit of search advertising over display advertising? Which of the following is a benefit of Search Engine Marketing (SEM)? Which of the following is a core benefit that content marketing can bring to a business’s online presence? Which of the following is a key strategy for distributing your video content? Which of the following is the most accurate analogy for a display advertising network? Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online? Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad? Which of the following would be described as a good business goal to set for your social media campaigns? Which of these is not a benefit for businesses using fully integrated e-commerce platforms? Which search query would trigger an ad based on this keyword: [London portrait photographer]? Why is it important that you set goals when planning your display ad campaigns? Why is it important to reach customers on their mobiles when advertising locally? Why is social media a great tool for your business to build trust and engagement with your audience? Why should you avoid focusing on collecting as much data as possible? With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance? You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? Google Digital Garage Quiz Certification A Robust Social Media Plan Includes Which Of The Following? Analytics Can Give You Immediate Valuable Information About Which Type Of Customers? Before Running Search Ads, You Should Make Sure Your Site Is Mobile-Friendly. Which Scenario Best Describes A Mobile-Friendly Experience For A Customer? Before Starting To Promote Products To Other Countries Online, What Could You Use To Gauge Demand For Your Product In That Specific Market? Fill In The Blank: A __________ Is A Shortcut To Other Pages On Your Site Or Elsewhere On The Web. Fill In The Blank: Actionable Insights Can Be Described As Explaining The ______ Of An Online Marketing Campaign. Fill In The Blank: As A Small Business, Creating Videos To Showcase Your Business Or Product Requires Only ______. Fill In The Blank: Businesses Should Focus On Social Media Platforms With _______. Fill In The Blank: If An Ad Is Not Performing Well, One Effective Tactic Is To _____________. Fill In The Blank: If You Use __________ Keywords When Building Your Search Ads, Minor Variations, Like Plurals, Can Still Trigger The Ad. Fill In The Blank: It’s Possible To Determine How Well A/An ___________ Will Perform Without Bidding On It. Fill In The Blank: Short Strings Of Specific Keywords With Low Search Volume Are Called ___________. Fill In The Blank: Spending Money On Search Advertising Influences How Your Website Appears In ___________. Fill In The Blank: The Ads On Search Engines Are Usually Made Up Of ________. Fill In The Blank: Website Analytics Can Tell You _____________. Fill In The Blank: When Describing The Purpose Of Content, What Is Missing? ‘To Entertain, To Inspire, To _______ And To Convince’. How Can You Improve A Business’s Visibility To People Located Near You Geographically? How Can You Take Advantage Of Video For Your Product/Services Without Actually Making A Video? If A Person Adds A Product To A Shopping Basket But Then Leaves The Website, Which Of The Following Tactics Is Most Likely To Encourage That Person To Return And Purchase The Product? If The Open Rate Of Your Emails Seems Low, Which Of The Following Could Help You Fix That? If You Needed To Showcase Which Parts Of A Website Are Being Clicked On The Most, Which Presentation Type Should You Consider? If You Own A Film Blog, Which Type Of Customer Can You Expect To Reach With Display Advertising? If Your Key Business Goal Is To Get People To Book Rooms At Your Guesthouse, What Data Are You Most Likely To Be Interested In? In An SEM Auction, Your Quality Score Is Based On Which Aspect Of Your Ad? In What Way Can Display Advertising Be Effective? Most Web Analytics Tools Can Tell You What Information About The User? Once You’ve Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-Term Online Strategy? Search Engine Marketing Can Also Be Called What? Taking A Business Online Can Involve Many Different Steps. When Starting Out, Which Activity Could Be A Part Of This Process? The Increased Use Of The Internet Presents A Lot Of Potential For Which Types Of Businesses? To An Owner Or Administrator, What Is A Functional Benefit Of Having An Online Store? Using Videos In Email Marketing And Social Media Is An Effective Way To Do What? What Are ‘Highlighting Key Dates’ And ‘Considering Multiple Channels’ Best Practices Of? What Can A Business Use To Send Messages To Users Who Have Already Downloaded Their App? What Can Conversion Tracking In Search Help You Measure? What Can Social Media Analytics Tools Help You Measure When Assessing Campaign Results? What Can Using Video As Part Of Your Online Presence Help You Create? What Does Responsive Design Mean? What Does The Following Definition Describe? ‘The Division Of An Audience Into Groups Of Who They Are And What They Like, With A Goal Of Identifying A Group Most Interested In Your Product/Service.’ What Is A Key Benefit Of Having An Online Presence For A Business? What Is A Web Server? What Is An Example Of Product Merchandising? What Is The Best Way To Put Your Social Content In Front Of People Who Don’t Already Follow You? What Is The Best Way To Translate The Content On Your Website For A New Market? What Is The First Step In Creating An Online Business Strategy? What Is The First Step Of Display Retargeting? What Is The Name Of The Process That Describes What Happens When A Customer Is Taken To A Separate Site To Complete A Transaction Before Being Sent Back To The Original Site Again? What Is The Purpose Of The ‘See, Think, Do, Care’ Framework? What Makes The Data Cycle Useful? What Should A Business Do First, When Considering Going Into A New Market? What Should Be The First Step Of A Structured SEO Plan? What Should You Consider When Developing Your Website Content? What Should Your Search Ad Have In Order To Promote More Clicks? What Technology Do Search Engines Use To ‘Crawl’ Websites? What Type Of Information Can KPIs Provide? What Would Be Beneficial To Include On A Product Description Page? When Adapting Your Website For Customers Who Speak A Different Language, What Should You Do? When Considering How Mobile Users Will Search For Your Business, Which Types Of Keywords Should You Focus On? When Expanding A Business Internationally, Which Of The Following Is Most Important To Provide On Your Website? When Incorporating Videos Into A Digital Strategy, Which Of The Following Tactics Provides Value To Customers? When It Comes To Optimising Your Website’s SEO For Mobile Users, Which Of The Following Is A Crucial Factor To Keep In Mind? When It Comes To Search Ads, Which Description Best Describes ‘Negative Keywords’? When It Comes To Search Ads, Which Of The Following Could Dictate How An Ad Will Perform Against A Competitor? When Looking At Your Video Analytics, You Discover People Are Only Watching The First Few Seconds Of Your Video. What Should You Do? When Looking To Attract A Local Audience, Why It Is Important To Optimise Your Website And Content For Mobile Users? When Looking To Ensure Your Website Is Easily Accessible By Mobile Users, What Should You Focus On Doing First? When Making Video Content For Your Display Ads, What Is Most Important To Ensure? When Selling To People In Different Countries, What Payment Form Should You Consider Using If You Aren’t Already? When Setting Up Display Advertising Campaigns, Who Can You Target? When Using Search Engine Marketing, Where Can Your Ads Appear? Which Details Should You Look To Include On A Business Profile Page On Social Media? Which Of The Following Best Describes Why Approaches To Writing Need To Be Adapted For Online Content? Which Of The Following Can Be Used To Target An Audience When Using Some Social Media Ads? Which Of The Following Can Businesses Achieve By Using Social Media? Which Of The Following Can Help A Search Engine Understand What Your Page Is About? Which Of The Following Can Help You Gain Visibility In Search Engines? Which Of The Following Factors Help Search Engines Determine If Your Business Is Local? Which Of The Following Factors Should You Consider When Optimising Your Website For Search Engines? Which Of The Following Is A Benefit Of Registering Your Business In Online Local Listings? Which Of The Following Is A Benefit Of Using Relevant Ads And Landing Pages? Which Of The Following Is A Benefit Of Using Spreadsheets? Which Of The Following Is A Common Feature Of Email Marketing Platforms? Which Of The Following Is A Good Way To Get Other Websites To Link To Your Site? Which Of The Following Is A Pitfall When Using Social Media For Business? Which Of The Following Is A Sign That Customers Are Having Trouble Using A Particular Device To Make Purchases? Which Of The Following Is An Accurate Definition Of What A Content Marketing Campaign Involves? Which Of The Following Is An Advantage Of E-Commerce? Which Of The Following Is An Example Of A ‘Call To Action’ On A Website? Which Of The Following Is An Example Of A Local Search? Which Of The Following Is An Example Of A Social Media Goal? Which Of The Following Is An Example Of The Type Of Data That Advertising Networks Automatically Collect And Share With Businesses? Which Of The Following Is Primarily Meant To Target New Customers Online? Which Of The Following Is Something You’ll Probably Want To Exclude From Your Website? Which Of The Following Is The Easiest Way For Visitors To Learn About A Business While Visiting A Website? Which Of The Following Is True When Purchasing Ad Placements On An Advertising Network? Which Of The Following Metrics Could Help You Understand Which Blog Post Is Resonating The Most With Your Audience? Which Of The Following Options Is Important To Research When Planning To Expand Delivery Of Products And Services To Customers Across The Globe? Which Of The Following Page Titles Would Be Most Suitable For A Website Page Describing A Store’s Return Policy? Which Of The Following Statements Is True When Describing How Retargeting Ads Work? Which Of The Following Statements Is True When It Comes To Developing A Web Presence For A Business? Which Of The Following Statements Is True When It Comes To Running Email Campaigns For A Business? Which Of The Following Statements Is True When It Comes To Taking A Business Online? Which Of The Following Statements Is True When Marketing Your Business Online? Which Of The Following Will You Need To Start An Email Marketing Programme? Which Of The Following Would Be An Ideal Goal For An SEO Plan? Which Of These Can Google Search Console Help You To Do? Which Of These Is A Good Practice To Keep In Mind When Sending Emails To Your Contacts? Which Of These Is An Important Factor In The Paid Search Auction System? Which Section Of Google Analytics Can Tell You Whether Visitors Have Found Your Website Via Social Media? Which Term Best Describes The Business Activity That Occurs When Website Visitors Buy Products Or Services From You Online? Which Three Pieces Of Information Are Essential To Include First In Your Local Directory Listing? Which Tool Helps You Measure The Success Of Your Website? Which Type Of Data Relates To A Metric That Can Be Represented With A Number? Why Are Search Engines A Great Place For A Business To Be Found? Why Is Optimising Customer Touchpoints Online Beneficial For Businesses? Google Introduction to Data Studio Certification How Can You Use Any Data Studio Report As A Template? If You Upload Data From A CSV File To Create A Data Set In Google Cloud, How Can You Update That Data Set In The Future? In Which Ways Can You Change An Existing Field? Once You’ve Connected Your Data In Data Studio, How Often Do You Need To Manually Provide Your Data Set Credentials Again? To Share Your Report Via A Public Link And Allow All Viewers To See Chart Data, Which Data Source Setting Would You Choose? What Are The Benefits Of Using Data Studio? What Can A Single Filter Control Affect? What Can An Individual Viewing A Report Do? What Can You Do With Calculated Fields? What Can You Do With The Explorer Tool? What Do The Theme Tab Settings Affect? What Does A Filter Control Allow Viewers To Do? What Does The “Refresh Fields” Button In The Data Source Do? What Is One Benefit Of Using Blended Data? What Is Required For A Single Chart To Reference Data From Two Different Data Sources? What Is The Benefit Of Using The Theme Tab? What Is The Order In Which Data Flows Into Data Studio Charts? What Is The Purpose Of A Bullet Chart? What Is The Purpose Of A Scatter Plot? What Is The Purpose Of Creating A Thumbnail Image Of Your Report? What Is The Purpose Of Extracting Data? What Is The Purpose Of Templates? What Is Unique About A Report-Level Component, Compared To A Page-Level Component? What Must The Data Source Owner Do To Allow Report Editors To Modify Data Fields? Which Access Permission Would You Provide To A Coworker To Collaborate With Them On A Report? Which Actions Can You Take On The Data Studio Home Page? Which Are Examples Of Data Sets? Which Components Must Get Their Data From A Data Source? Which Feature Helps You Create A New Report Quickly? Which Is The Best Tool To Quickly Visualize Data That Answers A Specific Question Without Saving Or Sharing It? Which Reflects A Best Practice For Designing Your Report? Which Setting Makes Your Report Larger? Which Sharing Option Always Requires Recipients To Log In With Their Google Account? Which Term Refers To The Underlying Data That Can Be Connected To Data Studio? Which Types Of Components Can Be Included In A Report? Google Shopping Ads Certification A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs? A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear? A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad? A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad? Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions? Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget? Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management? Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her? Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs? Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business? Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction? Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory? Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google. What unique type of information would Ben’s Local Inventory ad show? Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.) BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.) Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad? Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock? Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad? Carey’s used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Ads management workload? Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie? Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl? Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad? Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris? Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can Shopping ads help make sure the clicks the ads receive come from customers more interested in her products? Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.) Gemma wants to promote her online handbag business to a wide audience. But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this? George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs? Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads? Glenn’s new business is growing slowly, but he’s worried about cash flow. How can Smart Shopping campaigns help Glenn’s business? Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built? Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control? Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles? Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad? Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner? How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores? How can advertisers use Shopping campaign ads in order to drive sales? How can Performance Planner serve your business? How can running a Local Inventory ad increase your return on investment (ROI)? How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time? How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage? How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible? How do product images and prices contribute to a seamless shopping experience in Shopping Ads? How do Shopping ads help improve qualified leads over standard text ads as part of a seamless retail experience? How do Smart Shopping campaigns use automated bidding and placements, and machine learning to show a variety of the most relevant ads across Google networks to potential customers? How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning? How does automating your bid contribute to a successful Google Ads campaign? How does Google Ads help a business organize inventory, letting the business match its advertising goals? How has consumer shopping behavior changed in recent years? How is using non-last-click attribution conversions useful for Performance Planner forecasts? If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.) Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to identify growth opportunities in her business. How can the reporting feature in Google Shopping ads help Isabella get the information she needs? Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign? Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable? Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured? Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads? Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad? Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s reach? Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN? Local Inventory ads are ideal for which business? Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so? Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this? Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores? Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs? Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads? Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.) Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns? Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales? OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads? OfficeKing is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help OfficeKing? OfficePlus is a well-established business that’s been running print ads for their office supply store for years. You’re asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus? Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings? Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales? Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign? Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using? Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.) Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad? Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences? Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices? Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions? Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using? Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad? Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan? Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand? The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.) The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem? Today’s consumers are more demanding and less patient than before. What’s one way to grow your business by delivering the type of service they expect? Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign? Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web? Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding? Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using? Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade? What are key factors to keep in mind when choosing a bidding strategy for your campaign? What are two benefits of automated bidding? (Choose two.) What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.) What are two ways Google Ads can fuel your business goals? (Choose two.) What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.) What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.) What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.) What can automated bidding help an advertiser improve? What can the Performance Planner assist you with? What can the Performance Planner recommend? What does Performance Planner automatically do? What is a valid recommendation that the Performance Planner can provide? What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis? What is one way that Performance Planner helps businesses increase sales? What’s one unique feature of Local Catalog ads? What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop? What’s one way to create a seamless experience for your retail customers? What’s one way to increase your business profitability? What’s one way to make good use of data to accelerate your business and improve profitability? What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability? When visibility is the campaign goal, which bidding strategy should an advertiser choose? Where can Shopping campaign ads appear on desktop search results pages? Which factors should an advertiser consider when deciding on a bidding strategy? Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance? Which statement describes modern shopping behavior? Which statement is true about Local Catalog ads? Which statement is true about Shopping ads? Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.) Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.) Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.) Which type of automated bidding strategy is enhanced cost-per-click (ECPC)? Which type of automated bidding strategy is target cost-per-acquisition (CPA)? Which type of automated bidding strategy is Target return on ad spend (ROAS)? While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding? Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign? Why is using the performance targets feature after utilizing the Performance Planner recommended? Why should campaigns with different marketing objectives be separated into different Performance Planner plans? Why should your business use Performance Planner? You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help? You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches? You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option? Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you? Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.) Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first? Google Tag Manager Fundamentals Certification A Tag Manager Account Allows You To Do Which Of The Following? Data Layer Variables Automatically Persist Across Different Web Pages For Dynamic Remarketing, If You Wish To Use The Data Layer To Collect When A User Adds A Product To Their Shopping Cart Without Refreshing The Page, What Analytics Track Type Would You Use? For Dynamic Remarketing, To Set Your Tag To Fire On A Particular Page, What Should Your Trigger Variable Be Set To? For Dynamic Remarketing, What Kind Of Variable Needs To Be Set Up In Tag Manager To Collect Information In The Data Layer? For Dynamic Remarketing, What Needs To Be Set Up In Google Analytics To Collect Information From The Data Layer? Google Tag Manager Can Only Be Used With Google Tags Google Tag Manager Helps You Manage Your Website In Which Of The Following Ways? How Are Variables Structured In The Data Layer? How Do You Enable A Built-In Variable In Tag Manager? The Data Layer “Push” Method Allows You To Do What? To Create A Tag Implementation Plan, What Are The Recommended Guidelines? To Create An Google Ads Conversion Tracking Tag In Tag Manager, Which Of These Is Needed From Your Google Ads Account? To Pass Dynamic Values From A Website Into Google Analytics Custom Metrics Using The Data Layer, Which Of These Must Be Set Up? To Pass Static Values From A Website Into Google Analytics Custom Dimensions Using The Data Layer, Which Of These Must Be Set Up? To Send Custom Dimension Data With An Analytics Pageview Tag, What Do You Need To Add To The Pageview Tag In Tag Manager? To Send Custom Metric Data With An Analytics Pageview Tag, What Do We Need To Add To The Pageview Tag In Tag Manager? To Set Up Dynamic Remarketing In Tag Manager, Where Do You Enable Data Collection For Advertising Features? What Are The Three Parts Of A Trigger In Tag Manager? What Does Google Ads Use To Generate Dynamic Ads Based On A User’s Past Interactions With Website Products And Services? What Does Google Analytics Dynamic Remarketing Use To Show Website Visitors Ads For Content They Previously Viewed? What Event Type Would You Choose To Track Button Clicks Using An Event Trigger? What Is A “Container Snippet” In Tag Manager? What Is A “Trigger” In Tag Manager? What Is Stored In A Tag Manager Container? What Kind Of User-Defined Variable Should You Use To Track The URL Of A Webpage In Tag Manager? What Kind Of Variable Should Be Used For A Reusable Google Analytics Property ID Variable? What Kinds Of Website Actions Can Trigger A Google Analytics Event Tag In Tag Manager? What Tag Manager Variable Type Should You Use To Track Only The Part Of A URL After The Hash Sign? What Would You Put In The Conversion Value Field To Dynamically Capture The Conversion Values Associated With Your Google Ads Tag? When Logging Into Google Tag Manager For The First Time, What Needs To Be Set Up? Where Can The Container Code Be Found In Google Tag Manager? Where Can You Find A List Of Business-Vertical Attributes For Dynamic Remarketing? Where Should The Data Layer Object Be Placed In The Website Code? Which Are Benefits Of Using The Data Layer In Tag Manager? Which Built-In Variable Should You Use To Define An Event Trigger Based On The Class Of A Submit Button? Which Can Be Used To Populate Information To The Data Layer? Which Tag Manager Tag Would You Use To Track Metrics And Dimensions In Google Analytics? Which Tracking ID Format Should Be Used When Setting Up An Analytics Pageview Tag? Hootsuite Platform Certification _______ Are Created Within ________, Similar To How You Create Individual Files Within A Broader File Folder. ___________ Allow You To Monitor Social Activity Around Certain Keywords, Phrases And Even Specific Users Or Locations, And Respond Where Appropriate. A Benefit Of Using The Post Performance Area Within Hootsuite Analytics Is That It Shows: A Report In Hootsuite Analytics Has A Flexible, Interactive Interface Into Which You Can Drag And Drop An Unlimited Number Of: A Vanity URL In Hootsuite Is Best Described As: After You’ve Uploaded Messages Into Hootsuite Using The Bulk Compose Feature, Where Would You Go To Review And Make Edits To Those Messages? Anything You Want To Do In Hootsuite Can Be Found In Either The Header Or The Sidebar, With The Main Workspace Is In The Center. Which Of The Following Is Not A Feature You’ll Find In The Sidebar (See Image Below For Reference)? By Setting A Team Member’s Permissions To ‘Can Edit’ On A Report In Hootsuite Analytics, You Are Granting Them: Conversations On Twitter Move Fast And It’s Easy To Miss The Opportunity To Engage With An Important Influencer Or Prospect. _____________ Are A Great Way To Group Together Similar People And Topics In Twitter So You Can Focus On Activity Within A Group Without Distractions. Enabling Notifications For Your Instagram Account(S) In Your Hootsuite Mobile App Allows Hootsuite To Send _____________ That Notify You When Scheduled Instagram Posts Are Ready To Be Published. Geo-Search Streams Are Used To Help You Find Tweets And Twitter Conversations Relevant To Your Brand That Are Happening In: Hootsuite Mobile Is Useful For Teams Because Of The Following Functionality: Hootsuite Publisher Is An Area Of The Dashboard That Gives Social Media Managers: Hootsuite’s Ever-Growing Library Of 100+ Partner Apps And Integrations Is Called The: Hootsuite’s Mobile App Lets You See All The Posts You’ve Scheduled And Adjust Publishing Times To Fine Tune How You’re Targeting Your Audience. You Can Access This Functionality In The ___________ Area Of The App. If You Need To Keep Track Of A Large Number Of Published Or Scheduled Messages Sent To A Variety Of Social Networks, Hootsuite __________ Is An Important Product Area For You To Familiarize Yourself With. If You’re Looking For A Quick, High-Level Overview Of Common Metrics Such As Audience Growth, Website Traffic, And Total Posts, You Should Look At: In Hootsuite Analytics, What Is An Advantage Of Sharing A Report With A Colleague Rather Than Sending Them A Static Analytics Report? In The Composer, There Are 3 Ways You Can Attach An Image. Which Of The Following Is Not An Option For Attaching An Image? It’s Important To Ensure You’ve Done The Following Steps When Scheduling Messages Using The Hootsuite Bulk Compose Feature. (Pick Two) Let’s Say You Draft A Message In Hootsuite, But Then Want To Create Several Variations Of That Message, Without Altering The Original. Which Of The Following Actions Would You Take? Let’s Say You Have Saved 10 Different Messages As Drafts For A Holiday Campaign. You Now Need To Schedule These Drafts To Publish, Taking Into Account Other Messages That Might Already Be Scheduled. Which Tool Would Be Most Effective For This Task? Let’s Say You Want To Monitor All The Comments On A Campaign YouTube Video You’ve Just Launched. To Do This, Create A ‘My Videos’ Stream, Find The Campaign Video, And Then Select ‘___________________’. Let’s Say You’re Creating A Search Stream In Your Hootsuite Dashboard, To Find Mentions Of The Phrase Vacation Holiday Getaway. How Do You Ensure That The Exact Phrase Gets Searched For, Rather Than The Individual Words In The Phrase? One Benefit To Using The Post Performance Area Within Hootsuite Analytics Is That You Can Sort Posts By: Overview And Reports Are Modules Within Which Hootsuite Product? Publishing To Pinterest With Hootsuite Saves Time Because: See The Visual Below. Why Is The Action Being Taken Here Important? Select The 4 Features That Are Available On Hootsuite Mobile: (Pick Four) Some Of The Apps In The Hootsuite App Directory Include ‘Plugins’ Which Means That The App: Sometimes Exchanges Within A Comment Thread (In A Stream) Can Become Very Long And Hard To Keep Track Of. If A Particular Thread Is Too Important To Miss, Hootsuite Lets You Quickly Create A Dedicated ________________ For That Conversation To Stay On Top Of The Action. The Best Place To Search For Free (And Paid) Software For Customizing Your Hootsuite Dashboard To Your Exact Business Need Is Called The: The Best Place To Search For Free (And Paid) Software For Customizing Your Hootsuite Dashboard To Your Exact Business Need Is Called The: The Data Shown In The Post Performance Area Within Hootsuite Analytics Is Updated For The First _____ That A Post Is Live. The Following Hootsuite Mobile Functionality Makes It Easy To Collaborate With Your Teammates On The Go: The Hootsuite Analytics Overview Automatically Analyzes Two Time Periods: The One You Select, And The Corresponding Length Of Time Before That. For Example, If You Select The Last 7 Days, The Overview Will Automatically Pull Data From The Previous 14 Days. Why Would This Be A Benefit? The Hootsuite Bulk Composer Allows You To: The Purpose Of The Social Profile Picker In Composer Is To: The Reports Feature In Hootsuite Analytics Is: There Are Several Ways You Can Schedule New Messages In Hootsuite. Which Of The Following Doesn’t Belong? To Access The Hootsuite App Directory, Go To The: To Determine The ROI Of Your Social Media Activities, Which Hootsuite Product Would You Use? To Find And Engage In Twitter Conversations Happening In Specific Geographical Areas That Are Relevant To Your Company, You Should Use: To Manage Comments And Replies For All Of Your YouTube Channel’s Videos (In Hootsuite), Simply Add A ________________ Stream. To Share Access To A Hootsuite Analytics Report With Your Colleagues You Need To Use The Share Button To: Unlike A Twitter Geo-Search, Which Is Based On A Specific Geo Code, Instagram’s Location Search Uses: Unlike The Overview Module In Hootsuite Analytics, Which Offers One Set Of Aggregated Analytics Data, ___________________ Allows You To Run An Unlimited Number Of Customizable And Shareable Real-Time Analytics Reports, Dialed Precisely To The Diverse Reporting Needs Of Your Organization. What Are Two Best Practices For Discovering Whether A Message You’ve Scheduled With Hootsuite Has Failed To Send? (Pick Two) What Are Two Reasons Why It’s Important To Share Your Hootsuite Analytics Data With Other Members Of Your Team? (Pick Two) What Best Describes The Benefit Of Using Hootsuite, As Compared To Engaging Natively From Specific Social Networks? What Is The Most Popular And Loved Feature Of Hootsuite? What’s The Difference Between A Stream And A Tab? When Composing Messages In Hootsuite, How Would You Make A Rough Draft Of A Message Available With A Team Or Team Member For Collaboration? When It’s Time To Publish An Instagram Message To A Personal Instagram Account, How Does The Hootsuite Mobile App Alert You That It’s Time To Press The Publish Button In The Instagram App? When Onboarding New Team Members In Hootsuite Analytics, We Recommend ________________ To Reduce The Risk That Something Is Changed Incorrectly Or Accidently. When Publishing To Pinterest From Hootsuite, You Must Include Two Items, Which Are: When Saving Messages As Drafts, It’s Important To Remember That Your Draft Will Not Go Live Unless _______. When Using An RSS Feed Within Hootsuite, You Can Limit The Amount Of Content Being Automatically Pushed Out To Your Followers By: When Using Composer, What’s The Purpose Of The Social Profile Picker? When Using Hootsuite To Publish To Instagram, There Are Some Types Of Posts That Require Using The “Mobile Notification Workflow”?, Which Involves A Few Additional Steps. Pick The Post Type Below That Does NOT Require Using The “Mobile Notification Workflow”? When Using Hootsuite’s Bulk Composer, All Messages Must Be Scheduled At Least _________ Ahead Of When You Plan To Import The CSV File Into Hootsuite. When Using Hootsuite’s Mobile Notification Workflow To Publish Images To Your Personal Instagram Account, Which Step Do You Need To Complete On Your Phone? When Using The Composer In Hootsuite’s Mobile App, Which Options Are Available For Sending Your Message? When Using The Hootsuite Dashboard To Post Images To Your Personal Instagram Account, There Is A Step That Must Be Completed Within The Instagram App Itself–Which Is It? When Using The Hootsuite Planner Feature, The Fastest Way To Compose A New Message Is To: When You Add An RSS Feed To Hootsuite’s Publisher, Posts From Blogs And Websites You Designate Will Be: When You Share A Report With A Team Member In Hootsuite Analytics, You Can Allow That Team Member To Adjust The Parameters Of The Report To Fine-Tune The Insights Being Generated. To Allow For This Collaboration, You Must Set The Permission For That User To: Where In The Dashboard Would You Primarily View And Engage With Your Audience And The Social Media Content Published By Others? Which Description Below Best Describes The Action You Would Undertake In This Dialog Box? Which Hootsuite Feature Would You Use To Draft And Schedule A Message With Two Images To LinkedIn, Twitter, And Facebook? Which Of The Following Actions Can NOT Be Done In The Hootsuite Planner Feature? Which Of The Following Is A Reason Why You Would Want To Add A Moderate Stream For YouTube In Your Hootsuite Dashboard: Which Of The Following Is Not A Benefit Of Using Hootsuite Analytics? Which Of The Following Is Not A Feature Of Hootsuite? Which Of The Following Is Not A Metric Type Generated By The Overview Metrics Module In Hootsuite Analytics? Which Of The Following Is Not An Action You Can Perform In The Pictured Area Of The Hootsuite Dashboard? Which Of The Following Is Not An Action You Can Take In The Pictured Area Of The Hootsuite Dashboard? Which Of The Options Below Best Describe The Action Being Undertaken In The Visual? Which Of The Options Below Best Describe The Action Being Undertaken In The Visual? (Duplicate) Which Statement Most Accurately Describes Incoming Message Assignments Functionality In Hootsuite Mobile? Which Tools Are Found In The Header Section Of The Hootsuite Dashboard? (Pick Three) Why Would You Want To Add Someone To A Twitter List In Hootsuite? With Hootsuite’s Mobile App You Can Share ______________ With Teams, Which Allows Everyone To Monitor The Same Social Feed And See Which Messages Have Been Responded To And By Whom. Within A Hootsuite Analytics Report, You Can Add A Tile, Which Is: Within The Hootsuite Composer, You Can Transform URLs Into What’s Called An ‘Owly’ Link. Which Of The Following Are Reasons You’d Want To Use This Feature. (Pick Two) You Can Do All Of The Following Actions In The Composer, Except: You Can Publish Single-Image Instagram Posts Directly From The Hootsuite Dashboard IF You Have Set-Up Your Instagram Account As A ______________ . You Want To Drive Traffic To A New Landing Page For A Campaign, And Want A Web Address That’s Short, Easy To Remember, Trackable, And Reflective Of Your Brand. Hootsuite Supports You With: YouTube Is A Great Source For Curating Interesting Content For Your Audience. Hootsuite Helps With Its Built In YouTube ____________. This Lets You Discover New Videos Based On Keywords Or Key Phrases. Hootsuite Social Marketing Certification _______________ Have Become Increasingly Important Because Of The Decline Of Organic Views AND Because Of The Overall Increase In The Volume Of Content Being Published On Social Channels. _______________ Let You Segment Your Company Offerings By Target Market And Are A Great Way To Focus On Different Products Separately So You Can Modify Positioning And Messaging. ________________ Increase The Efficiency And Effectiveness Of Social Marketing Tactics. Examples Include Upcontent, Right Relevance, BuzzSumo And Hootsuite. ______________________ Are A YouTube Feature That Show Up At The End Of Your Video And Can Be Used To Lead Visitors To A Landing Page Once They Have Finished Watching It. _______________would Involve Serving Messages And Content Organically Through Your Organization’s Official Social Channels. A Benefit Of Using Google Ads Experience Is The ___________ Option, Which Automatically Manages An Ad After Initial Set-Up By Determining The Most Relevant Targeting Options. A Best Practice For Optimizing Your Video Content For Facebook Engagement Is To: A Good First Step To Connecting With Influencers Is To: A Key Part Of Running A Business Blog Is Ensuring Its Content Is Easily Discoverable. Make Sure All Your Posts Are ________________ By Incorporating Keywords Into The Title, Subheadings, And Body Of Your Post, As Well As The URL. A Key Tool To Achieving Your Social Marketing Goals Is A Strong ___________ Which Acts As A Game Plan For Coordinating, Creating, And Distributing Your Organization’s _________. A Practical Benefit Of ________________is That It Requires Little In The Way Of Resources Which Can Be Helpful For Organizations That Don’t Have A Dedicated Content Team, But That Still Want To Position Themselves As Trusted Advisors In Their Industry. A Social Media Audit Would Typically NOT Include: A Social Media Content Calendar Should Be Broken Down Into 2 Major Sections: Your __________ Which Could Contain Items Such As Campaign Starts, Influencer Takeovers, And New Blog Posts, And A More Fine-Grained ______________ Which Could Be A Detailed Schedule Of Every Post For Each Of Your Social Networks. A Social Media Manager For Athene Suites Hotels Has Gathered Hundreds Of Vacation Photos Submitted By Followers Of The Organization’s Instagram Account. The Best Of These Photos Will Be Posted On The Channel In An Upcoming Campaign That Celebrates Customers. Which Term Best Describes These Photos: A Social Media Policy Is Intended To: An Example Of An “Earned” Social Media Tactic: Before Launching A Paid Social Advertising Campaign It’s Best To Have: Brand Advocacy Programs Should Contain 4 Components: Program Goals, Criteria For Selection, A Plan For Onboarding, And Finally, ____________. Brand Advocates Are: Brand Voice/Persona Should Be Developed After Your Social Strategy Has Been Implemented For 6 Months To See What Kind Of Voice/Persona Occurs Naturally. Branded Hashtags Work Best On The Following Platforms: Carrying Out Social Media Marketing Without A ______________ Could Result In Posts That Are Unbalanced In Tone, Subject Matter, Or Purpose. Organizations Without This Plan Will Find It More Difficult To Achieve Social Media Goals And Maintain An Effective Cadence With Their Posts. Community Building On LinkedIn By Organizations With LinkedIn Pages Can Grouped Into Three Main Categories: Content Curation Involves Gathering And Evaluating Pieces Of Media From Respected Sources, And Then Sharing The Most Valuable Gems With Your Audience. But Modern Social Media Professionals In Larger Organizations Also Need To Gather, Evaluate And Share Relevant Content Produced ___________. Cover Photos Have A Prominent Location In Your Social Media Profiles, So You Should Use This Space Strategically – For Example, It’s A Great Place To ____________________. Identify The Order Of The Elements Below That Most Accurately Reflects Their Relationship To Each Other. Identifying And Defining _______________for The Calendar Year Is Essential When Planning Your Social Media Activity. If You Are Creating An Instagram Story, With The Purpose Of Gathering Audience Insights, Which Would Be The Best Feature To Use? If You Are Regularly Posting Content To Multiple Social Networks, An Important Rule Of Thumb Is To _____________. If You Encounter A Question On Social Media Channels To Which You Don’t Have An Answer, What Is The Best Way To Respond? If You Have A Facebook Business Page, You Can Also Create And Manage ______________ Ads Through The Facebook Advertising Platform. If You Want To Run A Paid Advertisement That Appears Across A Wide Variety Of Websites, Videos, And Mobile Apps, Your Best Choice Is: If You’re Editing A Photo In The Instagram App, And Need The Bright Areas Of The Image To Be Brighter Without Affect The Dark Areas, Which Filter Would You Use? If You’re New To Twitter And Want To Grow Your Audience Using Paid Advertisements, What Campaign Type Would Work Best? If You’re Running A Facebook Or Instagram Campaign And Need Sophisticated Targeting And Budgeting Options, Which Would Be The Best Tool To Use. If You’re Using Paid Advertisements On Twitter, And Want More People To See Your Tweets, What’s The Best Campaign Type To Use: In Instagram Stories, You Can Add Up To 10 Text Hashtags, To Support Discoverability. What Are Two Techniques You Could Use The Maximum Number Of Hashtags While Avoiding A Cluttered Look? (PICK TWO) In Order To Cement Positive Relationships With Your Brand Advocates On Twitter, You Should: Individual Instagram Stories Have A Limit Of 15 Seconds For Video Content. However, Using Instagram’s Segments Tool, You Can Record A Longer Video. The Segments Tool Then Automatically Splices This Longer Video Into 15 Second Segments, That Will Play Consecutively For Your Viewers. To Do This, Simply: Instagram Allows You To Include Clickable Links In The Following Area(S): Instagram Doesn’t Offer Many Options For Formatting Your Bio Within The App, But There Is A Workaround For Adding Line Breaks To Your Bio Description To Make It Easier To Read. Which Of The Following Best Describes This Workaround? Instagram Lets You Post Photos As Portrait, Landscape, Or Square. Why Is It A Good Idea To Take Your Photos In The Format/Orientation You Intend To Post Them In? Instant Experience Is A Paid Advertising Feature On Instagram, Configured To Show Media, Display A Storefront, Complete A Form, Or Explore Lifestyle Images With Tagged Products. To Use Instant Experience, You’ll Need To Create Your Ad In _____________. Let’s Say You Want To Create An Instagram Ad, And Want A High Degree Of Control Over Budget, Targeting, And Creative. Which Is The Best Method/Tool To Use? Let’s Say You’re A Social Marketer, And You’re About To Start Curating Content For Your Organization. You’re Looking For Tools That Will Help Make This Job More Efficient And Effective. Which Of The Following Is NOT A Feature You Would Generally Look For In Such A Tool? Let’s Say You’re Evaluating A Customer Of Your Organization As A Potential Brand Advocate. In Addition To The Three R’s, What’s Another Criteria You Could Use To Determine Whether This Person Would Represent Your Organization Well? Let’s Say You’re Looking To Increase The Visibility Of Your Company Blog. What, In Addition To SEO Tactics, Could You Do To Make It Easy For People To Organically Find Your Previously Published Posts? LinkedIn Offers A Type Of Paid Advertising Where A Post Is Promoted In Your Target Audience’s HomeFeed, But Is NOT Published On Your LinkedIn Homepage. LinkedIn Offers A Unique Type Of Paid Advertising, Where You Can Send Targeted, Customized Messages To Users’ LinkedIn Inboxes, Where It Appears Alongside Other Direct Messages. This Ad Type Is Called: On Instagram, A Great Way To Track Key Influencers And Brand Advocates To Ensure You’re Engaging With Their Content Is To: On Instagram, What Are Highlights? On Snapchat, A Great Way To Generate Buzz And Encourage Your Followers To Amplify Your Brand, Is By Creating Image Overlays Referred To As __________. On Your Facebook Business Page, Which Feature Would You Use To Provide Your Followers With The Ability To Shop Now, Sign Up, Or Contact Your Organization? Once You’ve Onboarded A Participant Into The Brand Advocacy Program, Focus On Keeping And Growing Their Commitment And Cultivating Enthusiasm. At The Start, Check In Periodically To Make Sure Your New Advocate Is Engaged And Committed. ______________ Check Ins Are A Good Rhythm. One Benefit To Having An Employee Advocacy Program Is That Social Network Algorithms Generally ____________. Organizations Should Have A Crisis Management Plan For Social Media. This Plan Should Identify The Keywords, Hashtags, Etc. That Should Be Continually Monitored, To Proactively Identify External Issues Before They Spiral Into A Crisis. This Component Of A Crisis Management Plan Is Referred To As A _________. Partnerships With Complementary Business Whose Audience Shares Values With Yours Are: Private Twitter Lists Are A Great Way To _________. Public Twitter Lists Are Best Used To Follow: Research Shows That Most Facebook Users Are On Mobile, And Engagement Declines Dramatically With Longer Posts. A Rule Of Thumb, You Should Aim To Write Posts That Are Around ________. Scope, Process For Creating And Updating Documentation, Approvals + Operational Considerations, Social Media Policy, And Education And Training Are The 5 Constituent Parts Of What? Shared Content Can Be Categorised Into Two Main Categories: Curated, Which Is Content Gathered From Trusted Sources Relevant To Your Industry, And ________________, Which Is Content Produced Within Your Organization Including Items Like Blog Articles, White Papers, Infographics, Guides, And Visuals. Since A Business Cannot Follow Their Facebook Followers Directly, It’s Important To Build A Community And Demonstrate Customer Care By _______________. Social Media Objectives Should: Social Media Tactics Tend To Fall Into 3 Categories: The __________________ Feature On Twitter Is A Great Way To Surface Trending Content, Because It Lets You Save Multiple Searches Using Relevant Keywords, Hashtags, Applicable Sentiment. The Best Method For Determining Future Social Media Targets Is To Establish Benchmarks. You Can Do This By __________________. The Facebook Page Moderation Feature: The Key Question You Want To Keep In Mind While Undertaking A Social Media Audit Is: “What Value Is Your Organization Adding To Your Customers Through Social Media Now Vs. _______________?” The Value Of Social Advertising Lies In The Large Audience Size Your Company Has The Potential To Reach And The ______________ Social Ad Platforms Offer. To Ensure Your Brand Is Being Represented In The Best Light On Instagram, And To Discover Content From Your Customers, You Should Keep An Eye On _____________. To Grow Your Community On Twitter, It Is Suggested That You Should: To Place A Video Ad Over YouTube Videos, Which Option Would You Choose? To Take Full Advantage Of Your Twitter Media Gallery, Ensure That You’ve Uploaded A Minimum Of: Tools Like Hootsuite Amplify Can Make Running An Employee Advocacy Program Easier By Allowing You To ______________. Under Facebook’s Page Settings, You Can Control Whether The Public Can: What Are The Length Restrictions When Posting Video Content To The Main Feed Of Your Instagram Account? What Element Of A Crisis Management Plan Defines The Process That Should Unfold Once An Issue Or Crisis Is Identified? Hint: It Also Includes Information About Team Members Who Should Be Engaged, When To Pause Publishing Activities, And Who Decides When A Crisis Is Over And Normal Social Media Operations Can Resume? What Is A Unique Feature Of An Instagram Business Account Versus A Personal Account? When Announcing An Employee Advocacy Program, It’s Important To Reinforce Why Sharing Content On Behalf Of An Employer Is In The Employee’s Self-Interest. Employee Advocates Can Showcase Their Engagement By Sharing Content That Portrays The Organization In A Positive Light, Thereby ________________________. When Broadcasting Live On Social, Keep In Mind That The Best Broadcasts Are Ones That Feel Like A Conversation Between Brand And Viewer. Unlike Other Forms Of Social Video, You’ll Get More Views And Engagement If Your Video ________________. When Buying An Ad For Instagram Or Facebook, Begin By Selecting The ___________ That Most Closely Matches Your Business Needs. When Composing Photos To Share On Your Social Channels, A Best Practice Is To Balance The Elements Of Your Photo Along 3 Sections. This Is Described As: When Creating Content For YouTube, Keep Your Videos Shareable, Accessible, And Discoverable By Using: When Dealing With Negative Sentiment, You Should: When Drafting The Bio Section Of A Social Profile, Keep In Mind That Only The First ____________ Will Appear To Customers In Search Engine Results, So Be Sure To Convey The Most Important Information First. When Drafting Your Social Media Posts, Always Aim To End Them With A Clear: When Editing A Photo In The Instagram App, Which Filter Would You Use To Darken The Edges Of The Photo So The Viewer’s Eye Is Drawn To The Centre? When Editing Photos Within The Instagram App, Which Filter Would Best Be Used To Intensify The Colours Of An Image? When Engaging With Your Community, It’s Important To Keep Your ___________ In Mind And Let It Guide Your Response. When It Comes To Building Community, Which Of The Following Is Not A Form Of Engagement?: When It Comes To Content Marketing On Social Media, Research Is The Key To Understanding What Content Will Resonate With Your Audience. Begin By Looking At Your Social Media Audit, And Then Use Network-Specific Tools Such As_______________ And ________________to Identify Your Audience Demographics By Network. When It Comes To Creating Video For Your Social Channels, Which Of The Following Is NOT A Best Practice? When Optimizing Your Social Media Profiles, Be Sure To Provide A Consistent Business Description Across All Channels. Brainstorm A Handful Of Essential And _____________ Keywords That Describe Your Company, And Incorporate Them Into The Copy Of Your About Sections. When Optimizing Your YouTube Page, Use_______________________ For Grouping Together Relevant Videos So Viewers Progress Naturally From Video To Video, Thus Generating More Views Through Their Session. When Pitching Your Budget To Decision Makers, Focus On Conveying Two Things: First, Demonstrate ROI From The Current Year, And Second: When Planning Out Your YouTube Publishing Schedule, Stick To _______________ ______________, As Well As A Predictable Publishing Schedule So Your Subscribers Know When To Look Forward To Your Next Video And What To Expect. When Plotting Out The Content Mix For Your Upcoming Social Media Publishing Schedule, Promotional Content About Your Organization Shouldn’t Exceed _______________ Of Your Overall Content Mix. When Running A Paid Ad On Facebook, Which Of The Following Is NOT A Placement Option. When Running An Employee Advocacy Program, Eventually You’ll Need To Pull Data To Demonstrate The Program’s Effectiveness. Which Of The Following Is Not A Common Metric That Program Managers Will Look At? When Taking Photos For Your Social Channels (E.G., Instagram) You Can Add Depth, By Using Roads, Buildings, Or Bridges To Create A Pathway That Leads The Viewer’s Eye To A Single Spot. This Is Best Described As: When Taking Photos Using Your Phone, Why Is It Important To Tap The Subject Of The Photo On The Screen Before Taking The Picture? When Thinking About Influencers You’d Like To Attract To Your Brand’s Community, What Is The Most Important Criteria To Think About? When You’ve Been Successful In Building A Community That Is Well-Acquainted With Your Brand And Products It Can Become Self-Monitoring. This Means When A Question Arises: Which Of The Following IS A Component Of A Social Media Strategy? Which Of The Following Is NOT A Reason An Organization Would Use The Instagram Stories Feature? Which Of The Following Statements Describes A Best Practice Regarding Your Facebook Page Profile Picture? Which Of The Following Would Best Be Used To Make Your Instagram Story More Discoverable? Which Of These Is NOT A Best Practice For Increasing Engagement On LinkedIn Posts? Which Of These Is NOT A Best Practice For Increasing Engagement On Pinterest? Which Of These Is NOT A Best Practice For Sharing Content On Social Media? Which Of These Is NOT A Part Of A Social Media Strategy? Which Two Of The Following Are Not Key Components Of A Social Media Content Strategy (PICK TWO): Why Is It Important For Social Media Managers To Share Insights Into The Performance Of Content Shared On Social Media Channels With Individuals Or Teams Within The Organization Responsible For Creating Branded Content? Why Should Social Media Managers Begin The Budgeting Process For Their Social Marketing Program Well Before Final Budget Numbers Are Settled? With Respect To Content Calendar For Social Media, Why Is It A Best Practice To Keep A Larger Monthly Calendar With General Information About Upcoming Launches And Big Events That Impact Your Content Strategy, As Well As A Detailed Weekly Calendar With Specific Copy And Assets? You Are Taking Photos For Instagram, Using Your Phone’s Camera, And Lighting Conditions Are Not Optimal (Too Bright Or Too Dark). What Is The Best Way To Compensate For This, Before Taking Your Photo? You Have Just Uploaded A 4 Minute Video Clip Into Your InstagramTV (IGTV) Channel. You’ve Added Hashtags In The Description To Support Discoverability. What’s Another Tactic You Could Have Used To Surface This Video To Your Followers? You Have Just Uploaded A 4 Minute Video Clip Into Your InstagramTV (IGTV) Channel. You’ve Added Hashtags In The Description To Support Discoverability. What’s Another Tactic You Could Have Used To Surface This Video To Your Followers? (Duplicate) You Should Keep The Information On Your LinkedIn Profile Fairly Sparse So People Are Compelled To Navigate To Your Website For More Information About Your Company. You Should Use The 3 R’s, Relevance, Reach, And Resonance, To Help You Evaluate Advocacy Candidates. Resonance Refers To ________________. You’re A Social Media Manager For A Hotel Chain That’s Planning A Campaign To Raise Awareness About A New Hotel Location. Which Of The Following Are Examples Of S.M.A.R.T. Objectives That Could Support An Awareness Campaign Like This? (PICK TWO) Your Profile Picture Should Be Easily Recognizable, Even At ________ Size. Your _________ Is Usually The Best Choice. Your Social Content Strategies Should Vary By Network. For Example, Your Post Frequency And Volume Can Be Much Larger On _________ Than Other Networks. This Makes ___________ A Great Place To Post The Same Piece Of Content Multiple Times And Recycle Evergreen Content. Your Social Media Content Strategy Should Flow Naturally From Your _________________________. HubSpot Content Marketing Certification All Of The Following Are Attributes Of A Content Creation Workflow EXCEPT: All Of The Following Are Content Marketing Practices EXCEPT: All Of The Following Are Examples Of A SMART Goal EXCEPT: Every Content Brainstorm Needs The Following EXCEPT: Every Story Has These Three Storytelling Elements. What Are They? Fill In The Blank: __________ Is When You Help Guide Your Prospects Through Purchasing Your Products Or Services. Fill In The Blank: __________ Is When You Think Of An Idea Out Of Nowhere. Fill In The Blank: ______________ Is Used To Achieve The Best Possible Content Promotion Outcome. Fill In The Blank: _______________ Helps You Group An Audience Together Based On Specific Criteria From A Large List Of People. Fill In The Blank: A Content Compass Helps Organize Monthly Initiatives By ____________. Fill In The Blank: A Great Way To Create A Comfortable Atmosphere For A Company Brainstorm Is To Start Off With _________. Fill In The Blank: A Shortcut To Improving Your SEO Is To ____________. Fill In The Blank: All Of The Following Are Engagement Signals That Help You Understand Your Content’s Effectiveness, Except For _______________. Fill In The Blank: The _________ Can Help You Develop A Mission Statement That Connects With Your Audience. Fill In The Blank: The Above Graphic Uses A ___________ To Help Organize Hosted Files. Fill In The Blank: The Conflict In Your Content’s Story Should Focus On The ____________. Fill In The Blank: The Following Sentence Is An Example Of ____________ Voice? “The Grocery Shopping Was Done By Your Father.” Fill In The Blank: The Goal Of A Marketing Test Is To _____________. Fill In The Blank: This Blog Post Is Written From A _____________. Fill In The Blank: To Effectively Tell Your Business’ Story, You Need ________________. Fill In The Blank: To Keep Your Content Calendar Agile, It Shouldn’t Extend More Than ___________. Fill in the blank: Understanding your ____________ is the first step to instilling a growth mindset within your organization. Fill In The Blank: When Conducting A Test, It Should Work To Uncover _______________. Fill In The Blank: When Creating A Headline For Your Content, You Should Come Up With ___________ Different Headlines. Fill In The Blank: When Identifying Buyer’s Journey Content For A Long-Term Content Strategy, It’s Important To Focus On Content For The ___________ Stage(S). Fill In The Blank: When You Tell A Story And The Character Is Your Audience, You Should Tell The Story With A ___________. Fill In The Blank: You Had A Successful Team Meeting Where You Were Able To Prove The ROI Of Your Content Marketing Efforts. However, Your Boss Wants More Details On The Content Path That Helped Closed Leads Into Customers. You Could Do This By Creating A(N) ______________. How Can A Third-Party Website Avoid Duplicate Content Issues With Republishing Your Content? How Can You Uncover Your Buyer Personas’ Reading Habits? How Could This Sentence Be Corrected To Cut Our Fluffy Words? “I Really Just Want To Go To The Store To Buy Groceries In Order To Be Be Prepared For The Week.” How Long Should You Wait Before Republishing A Piece Of Content To A New Website? How Many Rounds Of Edits Should Content Undergo Before Being Finished? Joan Owns A Dog Walking Business And Read A Blog Post That Explained Search Engines Are A Great Place To Generate Ideas On What People Are Searching For. Joan Starts Off Her Research By Typing In ‘Dog Walking Tip’ To See What Insight She Can Find. Fill In The Blank: Joan Notices That When She Types In ‘Dog Walking Tip’ The Search Engine Offers Some Helpful Suggestions On Popular Searches, Like ‘Dog Walking Tips And Tricks.’ This Is Known As _________. Once You’re Able To Quantify Your Metrics, What Is The Next Step In Developing A Growth Mindset? One Month Into A Three-Month Lead Generation Campaign, It Becomes Clear Your Current Plan To Reach Your Goal Of Ten Marketing Qualified Leads (MQLs) Goal Does Not Look Feasible. What Option Will You Present During Next Week’s Meeting With Your CEO? Optimizing Your Content Helps Improve __________. The Following Question Pertains To The Blog Post Shown Below: The Above Blog Post Is An Example Of Which Type Of Headline Format? (Duplicate Question 1) The Following Question Pertains To The Blog Post Shown Below: The Above Blog Post Is An Example Of Which Type Of Headline Format? (Duplicate Question 2) To Help Increase Awareness For An Upcoming Product Launch, Your Manager Increases Paid Promotion Funds By 300%. Which Channels Could You Disperse These Funds To? True Or False? A Benefit Of Organic Content Promotion Is That It Allows You To Show Your Content To A Highly Specific Audience. True Or False? A Buyer’s Journey Is Ever-Evolving. You Should Make Updates As You Learn More About Your Buyer Persona. True Or False? After You Digest Material It’s Best To Try And Put Ideas Together Immediately. True Or False? Content Marketing Is A Relatively New Practice That Became Popular In The 1950’S With The Boom Of Advertising Firms. True Or False? Effective Writers Start By Filling In The Main Points Of Their Content And Save Writing The Introduction And Conclusion For After They’ve Written Their Piece. True Or False? If Prospects Can Get The Answers To Their Questions And See Themselves As Characters In Your Story, They’ll Be More Likely To Purchase From You. True Or False? If You Want To Produce Great Content, Then You Need To Hire An In-House Content Creator. True Or False? If Your Marketing Tests Have Over A 50% Failure Rate, Then You’ve Done Something Wrong. True Or False? It’s Best To Determine A Few Key Metrics And Stick To Them. True Or False? Never Use Acronyms In Your Writing. True Or False? SnapChat And Pinterest Are Examples Of Platforms That A Growth Marketer Might Want To Test For Their Business. True Or False? The Conflict In This Blog Article Is Preventing Team Burnout. True Or False? The Goal Of A Braindump Is To Have Everyone Structure Ideas They’ve Put Together. True Or False? To Make Sure You’re Appropriately Communicating The Value Of Your Content, You Should Define As Many Benefits As Possible When Promoting It. The More The Better. True Or False? When Identifying Raw Material For Generating Ideas, It’s Best To Stick With A Specific Area Of Focus. This Way You Can Become An Expert In Generating Ideas In This Field. True Or False? When Instilling A Growth Mindset Within Your Organization, It’s More Important To Receive Buy-In From The Customer Support Team Than The Products And Services Team. True Or False? When Possible, You Should Try And Use Extensive Vocabulary In Your Writing. True Or False? You Need Conflict To Tell An Impactful Story. True Or False? You Should Initially Spend Less Time Promoting Your Content Than You Did Creating It, So You Can Increase Your Content Output. True Or False? You Should Only Include A Call-To-Action On A Blog Post Once The Offer Is Launched. True Or False? You Should Post The Same Message Across All Of Your Social Channels. True Or False? You Should Use A Consistent Naming System To Store And Easily Identify Hosted Files. True Or False? Your Content Creation Framework Should Stay Consistent Over Time. What Are The Four Stages Of The Inbound Methodology? What Can You Do To Make A Headline More Compelling? What Does An UTM Parameter Help You Identify? What Does The Center Ring Of The Bullseye Framework Represent? What Results Can You Yield By Establishing Reporting Expectations Prior To Campaign Launch? What’s The Best Way To Have Your Business’ Story Remembered And Shared? When Examining Your Attribution Report, You Notice 85% Of Your Leads That Have Closed Into Customers Have Downloaded Your Introductory Ebook, But Your Sales Team Is Only Closing 1% Of Leads From Social Sources. How Do You Support Your Sales Team To Close More Leads From Social Into Customers? When Is The Most Effective Time To Boost Content On Social Media? When It Comes To A Long-Term Content Strategy, What Is An Important Buyer Persona Trait? When Republishing Your Content, How Can You Make Sure The Republished Post Stands Out In Contrast To Your Original Post In Search Engine Result Listings? Which Best Describes The Content Marketing And Inbound Marketing Relationship? Which Best Explains The Bullseye Framework? Which Departments Does Growth Marketing Support? Which Is True About Content And Its Relationship With The Inbound Methodology? Which Of The Following Do You Need To Include In A Republished Piece Of Content To Maintain SEO Authority And Attribute Value To The Appropriate Website Or Author? Which Of The Following Is NOT A Category You Should Organize Your Content Audit By? Which Of The Following Is NOT A Storytelling Best Practice? You Are Trying To Turn An Ebook Into A Checklist, Which Method Should You Keep In Mind When Repurposing Content? You Asked Your Colleague To Provide Feedback On A Blog Post You Recently Wrote. When They Sent You Their Feedback, They Made Edits Directly In The Doc. Is This A Best Practice For A Content Editing Process? You Can Measure Brand Awareness By All Of The Following, Except? You Can Use Weekly Content Activities To Grow Into Which Type Of Long-Form Content Offer? You Have A Top-Performing Blog Post That You Want To Republish. Which Platforms Should You Republish It To? You Just Landed Your Dream Job As A Content Creator At A Local Startup. It’s Your First Week And Your Boss Asks You To Perform A Content Audit To Get Acquainted With The Company’s Collateral As Well As Organize It. Where Might You Start Looking For Content That Already Exists? You’re A Content Creator For An Automobile Dealership. You’re Looking For Some Inspiration To Help Generate New Content Ideas For An Upcoming Holiday Promotion. What Source Might You Find Valuable And Be Inspired By? You’re Analyzing The Performance Of Your Social Channels And You Notice That Facebook Consistently Outperforms Your Twitter And LinkedIn Page. What Should You Do Next? You’re In A Brainstorming Session With Your Co-Workers. You Come Up With Five Topics For Your Ebook, Your Colleague Says That’s All You Need. How Should You Respond? You’re The Marketing Director For A Global Financial Company. The Holidays Are Approaching And Your Boss Wants To Improve The Company’s Bottom Line By 7%. You Host A Team Meeting Where The Goal Is To Identify Opportunities To Test, Then Assign Tasks To Team Members To Start Implementing Right Away. Is This Approach Correct? Your Boss Asks You To Report On How Your Content Campaign Has Contributed To His Lead Generation Goals. What Metric Do You Report On To Demonstrate Its Contribution? Your Boss Has Tasked You With Writing A Company Story That Will Help Make Them Stand Out From Their Competitors. Keeping This In Mind, What’s The Most Effective Question You Should Start With? HubSpot Email Marketing Certification A Computer Program That Allows You To Access And Manage Your Email Is The Definition Of What? A Lead Views A Specific Page On Your Website, Say, Your Case Study Page. You Then Send Targeted Follow-Up Content Like One Of Your More Popular Case Studies. This Is An Example Of What Type Of Email? As An Inbound Professional You Might Be Sending Many Different Types Of Emails, Even One-To-One Communication Emails. What Will You Need To Send One-To-Many Emails? Before Emailing Any Contacts In Your Database, What Question Do You Need To Ask Yourself Or Your Team? By Adding The Following Copy To Your Email, What Are You Doing For Your Contacts? “Thanks For Subscribing To My Blog. I’m Thrilled To Have You Here! You’ll Be Receiving Updates From Me On How To Send Better Emails On A Monthly Basis, But If You’re Looking To Update Your Email Preferences, You Can Do So Anytime Here. Invite Your Team Members To Subscribe Because When We Learn Together, We Grow Together.” Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with? Fill In The Blank: ________ Will Give You The Number For Each Email Recipient Sample Size That Will Help Yield Conclusive Results. Fill In The Blank: A ___________ Strategy Is Focused On Using A Software Program To Easily Store And Source A Contact’s Information, Including Their Name, Contact History, Email Information, And More. Fill In The Blank: Connecting The Different Stages Of The Buyer’s Journey With The Content You’re Sending Is An Example Of ____________. Fill In The Blank: Consistent Analysis Helps You Discover _________. Fill In The Blank: In The _________ Stage Of The Buyer’s Journey, The Potential Buyer Has Defined Their Problem And Is Actively Researching Different Solutions. Fill In The Blank: In Your Email Marketing Strategy, CATS Refers To “The Right Content To The Right Audience ______________.” Fill In The Blank: Inbound Is The Happy Marriage Between___________. Fill In The Blank: Return On Investment Is Used In Many Aspects Of Your Inbound Strategy. In Your Email Marketing Strategy, It Is Defined As The Overall Return Your ________. Fill In The Blank: The Snippet Of Copy That’s Pulled In From The Body Of Your Email Is The _________. Fill In The Blank: Without ________ For Your Emails, You Won’t Know If Your Emails Are Successful Or Not. Fill In The Blank: Words Like “Free” Or “Percent Off” Will Not Only Trigger Spam Filters For Your Email, But Will Also ___________ Having An Understanding Of What You’re Trying To Achieve Is The Most Important Part Of Creating High-Performing Emails. What Theme Does This Correlate To? How Can Email Marketing Fuel Your Overall Inbound Strategy? How Many Contacts Do You Need On Your List To Run An A/B Test? If Explicit Data Is Information That Is Intentionally Shared Between A Contact And A Company, What Is Implicit Data? If You Have An Offer That’s Targeted Towards Your Leads In Your Database And Wouldn’t Provide As Much Value To Your Customers, What Could You Segment By To Send Only To Your Leads? In An Interview With The HubSpot Partner Campaign Creators, What Did They Say Is One Of The Most Important Parts Of Their Lead Nurturing Strategy? In The Email World, Consent Can Be Defined As Any Time You Collect Verifiable Permission From An Email Recipient To Send Them Email. What Is One Way You Can Collect Consent? Lead Nurturing Can Be Defined As A Way To Build Relationships. While Building These Relationships, There Are Key Benefits To Your Business. Lead Nurturing Will Help You Build Relationships By Being The ___________. Segmentation Is An Important Piece Of Your Inbound Email Marketing Strategy. What Does Segmentation Primarily Help You Do? Sending The Right Email Requires Tactical Aspects. Which Of These Are Tactical Aspects Of Sending The Right Email? Software With The Goal Of Automating Your Marketing Actions Is The Definition Of What? Someone On Your Team Hands You A List To Send Out Your Newest Marketing Email To. You Have Been Working On This Email For A While, And They Said The Contacts On This List Will Appreciate The Content. As An Inbound Professional, You Know You Can’t Send To A Purchased Or Enriched List Of Contacts. You Need More Information About This List In Order To Send To Them. How Could You Respond To Your Co-Worker? Taking The Essential Pieces Of Any Email And Optimizing Each Piece To Help Drive Conversions Towards Your Set Goal Will Help You Create High-Performing Emails. What Are These Essential Pieces? The Number Of Valid Email Addresses That Accepted Your Company’s Message Is The Definition Of What Metric? The Significance Of Segmentation, The Power Of Personalization, And The Impact Of Data-Driven Analysis Are The Three Pillars Of An _________. There Are Three Best Practices For Creating A Successful Segmentation Strategy. Two Of Them Are Having A Clean And Organized Database And Collecting The Right Information. What Is The Third? There Are Three Key Components To Sending The Right Email. Two Of Them Are The Right Email And The Right Time. What Is The Third? There Are Three Types Of Metrics You Want To Analyze And Track. Two Of Them Are Individual Email Metrics And Whole Marketing Channel Metrics. What Is The Third? Through Sources, Permissions, And Expectations, You’re Taking A Close Look At The Contacts Lists That You’re Sending Email To. This Will Help You ______. To Help You Track The Health Of Your Database, You’ll Typically Want To Have A Few Segments That Help You Monitor That Health. What Is One Example Of A Segment To Track Health? True Or False? Analysis Is Only Important In Your Inbound Email Marketing Strategy. True Or False? Any Email Marketing Vender Of Value Will Not Allow You To Send To A Purchased List. True Or False? Are There Three Levels Of Opting In Types? True Or False? Creating A Consistent Learning Experience Is A Step In Outlining The Design Of Your Marketing Emails. True Or False? Email Deliverability Is The Measurement And Understanding Of How Successful A Sender Is At Getting Their Marketing Email Into People’s Inboxes. True Or False? Every Test You Run Needs To Have Statistically Significant Results. True Or False? If You Cannot Determine The Source Of Your Contacts, You Have Verifiable Permission To Send Them. True Or False? On Average, For Every Dollar Spent On Email, It Has Consistently Produced Anywhere From A $40-44 Return. True Or False? The Email Body Copy, The Body Design/Layout, The Body Images, The CTA, And The Email Signature Are All Elements That Can Affect The Open Rate Of Your Email. True Or False? This An Example Of Timeliness Within Lead Nurturing: “A Contact Downloads A Piece Of Content On ‘The Best Ways To Create Subject Lines For Email Newsletters.’ You And Your Company Send A Follow-Up Piece Of Content That Builds Off That Subject, Such As A Blog Post On How To Write Effective Email Copy.” True Or False? Trust Is Not A Factor Of Your Lead Nurturing Strategy. True Or False? When You Take A Specific Action On A Website Around A Certain Topic, And An Email Is Triggered To You That Follows Up With Additional Educational Content Around That Topic, This Is An Example Of Sending The Right Email. True Or False? You Need A Dedicated A/B Testing Tool To Run Your A/B Tests. True Or False? You Need A Web Designer To Design Your Marketing Emails. True Or False? You Want To Strive For A Very Little Drop Off Between The Number Of People You Sent To And The Number Of People You Were Able To Successfully Deliver To. True Or False? Your Email Outline Is The Actual Template You’ll Use For Every Email. Using An A/B Test, What Can You Test With Your Marketing Emails? Using The Data You Have On Each Of Your Contacts—Such As When They Open, Click, And Convert—And Scheduling Your Emails To Send When Your Contacts Are Mostly Likely To Engage With Your Email Is The Definition Of What? What Are The Three Levels Of Opt-In? What Are The Three Ways To Look At Your Contacts List Through? What Are The Two Buckets That Your Post-Send Metrics Fall Into? What Are The Two Key Actions To Look At When Optimizing Each Part Your Email? What Does AIDA Stand For? What Does Email Delivery Refer To? What Does It Mean To Create An Inbound Email Marketing Strategy? What Does The Send Metric Help You Analyze? What Helps To Ensure You Deliver The Right Email To The Right Person? What Is Graymail? What Is One Common Cause Of Low Click-Through Rates? What Is The Average Width Of An Email? What Is The Definition Of A Conversion? What Is The Definition Of An Email Marketing Strategy? What Is The Definition Of Analysis? What Is The Definition Of Email Deliverability? What Is The Definition Of Lead Nurturing? What Is The First Question You Should Ask Yourself When Testing Your Marketing Emails? What Is The Ideal Length Of A Subject Line? What Is The The Last Step Of Running Effective Lead Nurturing Campaigns? When Creating Your Overall Lead Nurturing Strategy, What Is Something You Want To Keep In Mind And Make A Part Of Your Strategy? When Deciding To Run An A/B Test, Your Team Discusses The Length Of Time You Want To Run Your Test For. What Should You And Your Team Do To Define The Time Range? When Looking To Send Email To Your Contacts You Need To Collect What _______ To Help Build The Trust You Need To Create Lasting Relationships With Your Contacts. When Planning An Effective Lead Nurturing Campaign, What Is The First Step That You Should Take As An Inbound Professional? When Sending Email You Can Segment Contacts By Their Buyer Personas. What Is A Buyer Persona? When Sending Emails And Setting Goals, You Want To Go Beyond Checkpoints Of Activities For Your Goals. What Are Examples Of Checkpoints Of Activity? When Sending The Right Email, There Are Three Key Things You’ll Need To Understand: Why You Are Sending That Email, Your Goal, And The Value You’re Delivering To The Person On The Other End Of The Send. This Gives You The Foundation To __________. When Using A Significance Test Calculator, What Is The “Margin Of Error” Called? When Was The First Email Sent? Which Of The Following Is An Example Of A Fundamental (S) Of Writing Effective Email Copy. Which Of The Following Is NOT A Step In Creating Tests For Your Marketing Emails? You Can Use Your Database And Contact Management Strategy To Do A Few Things: See The Whole Picture Of Every Contact, Organize Contacts To Keep A Healthy Database At All Times, And What Else? You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA? You Received An Email This Morning Where The Content Didn’t Align With The Subject Or The Context In Which You Were Receiving It. It Was A Jarring Experience For You. What Was This Email Not Doing? You’re Looking To Send An Email To Three Different Lists Of Contacts. You’ve Created Each Segmented List Based Off Where Those Contacts Are In Their Research Process With Your Company. What Type Of Lists Have You Created? Your Email Metrics Are Your Listening Device To Refine And Improve Your Marketing Emails Over Time. What Can Your Metrics Help You Track? HubSpot Inbound Certification Answers “job to be How is your product’s done” tied to your customer’s personal identity? 60% Of A Buyer’s Purchase Decision Has Already Been Made Before Even Talking To A Sales Representative. What Does That Mean For Inbound Sales? A Customer Who Recently Purchased Your Product Realizes That It’s Not The Right Solution For The Problem They Were Trying To Solve. He Would Like To Return The Product. Which Stage Of The Buyer’s Journey Is Your Customer In? A Website Visitor Is Reading The Blog Post You Published Last Month. They’re Intrigued By The Call-To-Action That You Have At The Bottom Of Your Post, So They Decide To Click It And Are Redirected To A Form Which They Fill Out And Submit. Which Inbound Methodology Stage Is Being Described In This Scenario? According To Jobs Theory, Which Of The Following Is An Example Of A Job Story? All Of The Following Are True About Forms And Lead Flows EXCEPT: An Inbound Sales Strategy Focuses On Identifying People Who _________. Define A Conversion Path. Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior. Fill In The Blank: ____________ Is The Process Of Listening To Customer Feedback About Their Experience Using A Product Or Service, Sharing Results Within The Organization, And Interpreting Feedback To Improve Customer Experience And Retention. Fill In The Blank: ______________ Are People Who Respond To The NPS With A Score Between 0 And 6. Fill In The Blank: _______________ Is A Friendly, Harmonious Relationship; A Relationship Characterized By Agreement, Mutual Understanding, Or Empathy That Makes Communication Possible Or Easy. Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.) Fill in the blank: Inbound is about _____ with the world. Fill In The Blank: Inbound Is Knowledge _________. Fill In The Blank: Inbound Marketing Represents A Fundamental Shift In The Way That Organizations Operate Because It Is ______-Centric. Fill In The Blank: The Inbound Methodology Is A ____________. Fill in the blank: The inbound methodology is a circle. What does it represent? Fill In The Blank: When Creating A Content Offer, Use _________ To Determine The Best Content Offer Format. Fill In The Blank: When Optimizing Your Content For Clarity, Your Goal Is To ______________. Fill In The Blank: While Most Pages Should Be Optimized For User Interaction, Responsive Blogs Should Be First Optimized For _________. Fill in the blank: You can attract people by using _________ to create content and experiences. Fill In The Blank: You Standardize For ______________. Fill In The Blank: Your __________ Is Your Strongest Acquisition Lever. Fill in the blank. _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages. Fill in the blank. _________ of customers will never do business with a company again after one negative experience. Fill in the blank. To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.) Fill In The Blanks: You ________ Have To Provide The _________ Right Response, Before Delivering The __________ Correct Information. How Can Thinking Of Your Business As A Flywheel Foster Cross-Team Collaboration? How can thinking of your business as a flywheel improve the handoff between sales and services? How Can You Apply Flywheel Thinking To Your Company’s Budget? How does your company’s purpose affect “back office” teams (accounting, legal, etc.)? How many customers do you need to interview to identify the job your product does? If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do? If A Salesperson Is Speaking With A Specific Person And Discovers That The Person Doesn’t Exactly Match Their Assigned Persona, What Should The Salesperson Do? If You’re Looking For A Place To Start With Creating Topic Clusters And Pillar Pages, Consider Deconstructing Your Existing Awareness- Or Consideration-Stage Offers Into 10x Content Pillar Pages. If Your Content Is Focused On The Different Solutions To Your Buyer Persona’s Problem, Where Would That Content Fit Into The Buyer’s Journey? Imagine You Surveyed 100 Training Attendees. If 10% Were Detractors, 30% Were Passives, And 60% Were Promoters, What Would Your NPS Be? In A Flywheel Business, Which Of The Following Is The Most Important Source Of New Prospects? In the engage stage what do you collect from an individual? In The Three Horizon Framework, What Does Horizon One Symbolize? In The Three Horizon Framework, What Does Horizon Three Symbolize? In The Three Horizon Framework, What Does Horizon Two Symbolize? Optimizing Your Content Helps Improve __________. This Call-To-Action Isn’t Performing As Well As It Should. What Is The First Thing To Assess About The Call-To-Action? To Help Increase Awareness For An Upcoming Product Launch, Your Manager Increases Paid Promotion Funds By 300%. Which Channels Could You Disperse These Funds To? True Or False: Responsive Design Relies On Predefined Screen Sizes. True Or False? A Call-To-Action Must Be A Button. True Or False? A Customer’s Buying Journey Is Ever-Evolving. You Should Make Updates As You Learn More About Your Buyer Persona. True Or False? A Website Page Should Always Have Three Goals. There Should Be One Primary Goal And Two Secondary Goals. True Or False? An Effective Conversion Path Must Include A Landing Page. True Or False? An Inbound Sales Approach Is Necessary Because The World Has Changed And Salespeople Need To Adapt To New Technologies And Buying Patterns. True Or False? An Inbound Sales Strategy Aims To Connect With Buyers When They’re In The Decision Stage Of The Buyer’s Journey. True Or False? As An Inbound Sales Representative, Acting As An Information Gatekeeper And Holding Power Over The Entire Sales Process Helps You Win More Sales. True Or False? As Buying Behavior Changes, The Inbound Philosophy Will Also Evolve. True Or False? Attracting Is The Role Of Marketing. Engaging Is The Role Of Sales. Delighting Is The Role Of Services. True Or False? Buyer Personas Are Effective For All Organization Types. True Or False? Content Is Only Used During The Attract And Delight Stages Of The Inbound Methodology. True Or False? Conversion Optimization Is NOT An Iterative Process. True or false? Delight is only about the customer experience your service delivers. True Or False? Each Prospect Who Comes To Your Website For The First Time Is Always In The Awareness Stage Of The Buyer’s Journey. True Or False? Every Business Exists Primarily To Create Profits? True or false? Every business exists primarily to create profits. True Or False? Every Customer Has To Have A Fantastic Experience In Order For Your Company’s Flywheel To Accelerate. True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate. True Or False? Having An Inbound Sales Strategy Is Important Because Of Changes Made By The Invention Of The Internet. True Or False? If A Lead Flow Only Asks For A Visitor’s Email Address, That’s Enough Information To Create A Useful Record In The CRM. True Or False? If One Horizon Begins To Underperform, You Should Reallocate Resources To Those Initiatives Until They Start Performing Well. True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel. True Or False? In The Context Of Inbound, Buyer Personas And Ideal Buyer Profiles Are The Same Thing. True Or False? It Is A Recommended Best Practice To Gate And Deliver Majority Of Your Content Over Live Chat. True or false? It’s a best practice to gate and deliver the majority of your content over live chat. True Or False? Most Buyers Are Naturally Trusting Of Salespeople. True Or False? Most Buyers Start Researching Potential Solutions Before They Meet With A Salesperson. True Or False? NPS Is Calculated By Subtracting The Detractors Percentage From The Passives Percentage. True Or False? Objectives Typically Have A Designated Time Period, While Key Results Can Be Long Lived. True Or False? Social Media Is A Key Driver For Word-Of-Mouth Marketing. True or false? The buyer’s journey is only used by your marketing team. True Or False? There Should Be One Person Who Is Tasked With Creating And Maintaining Your Buyer Personas. True Or False? To Ensure That Search Engines Understand Your Website Page, It’s Necessary To Repeat Your Primary Keyword Throughout The Page Content Using The Same Wording And Phrasing. True Or False? When Starting Out, Make Sure You Are Engaging With Customers On Every Single Social Media Channel. True Or False? When You Standardize, You’re Creating A Single Standard Answer That Has No Variations. True Or False? You Should Only Create Video Content If You Have A High-Quality Camera And Lights. What Are The Five Inbound Principles? What Are The Four Stages Of The Inbound Methodology? What Are The Phases For The Inbound Sales Framework? What Are The Phases Of An Inbound Sales Strategy? What Are The Stages In The Inbound Methodology? What Are The Steps For Creating A Conversion Path? What Are The Steps Of Conversion Optimization? What Are The Three Core Tenents Of Inbound? What could a marketer use in the engage stage to engage with different segments of their audience? What Does A Knowledge Strategy Allow You To Do? What Does CRM Stand For? What Is Conversion Optimization? What Is Jobs Theory? What Is Social Listening? What Is The Buyer’s Journey? What Is The Definition Of A Buyer Persona? What is the definition of lead nurturing? (Duplicate 1) What Is The Difference Between A Sales Process And An Inbound Sales Strategy? What Is The Goal Of The Identify Phase Of An Inbound Sales Strategy? What Is The Main Purpose Of A Landing Page? What Is The Purpose Of The Delight Stage Of The Inbound Methodology? What is the relationship between a company’s profits and its purpose? What Is The Relationship Between The Inbound Methodology And The Concept Of A Flywheel? What Is The Relationship Between Your Company’s Purpose And Your Buyer Personas? What Is The Relationship Of Funnels And Flywheels To Each Other? What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas? What Is The Three Horizon Framework? What Kinds Of Information Does Your Customer Service Team Likely Need Included In Each Persona? What Kinds Of Information Does Your Marketing Team Likely Need Included In A Persona? What Kinds Of Information Does Your Sales Team Likely Need Included In Each Persona? What might your customer service team use the buyer’s journey for? What Occurs During The Attract Stage Of The Inbound Methodology? What’s The Maximum Number Of Top Priorities A Company Should Have At Any Given Time? When Designing Site Architecture And Navigation, Whose Experience Should Be The Primary Consideration? When Does The Engage Stage Of The Inbound Methodology Begin? When It Comes To Goal Setting, What Are Key Results? When It Comes To Goal Setting, What Are Objectives? When It Comes To Inbound Best Practices, You Personalize For: When Should You Focus On Delighting People? When You Use Jobs Theory To Develop A Timeline Of Events, Where Does That Timeline Start? Which Departments Should Be Involved In Creating Content? Which Is True About Content And Its Relationship With The Inbound Methodology? Which of the following are principles of inbound? (Choose all that apply.) Which Of The Following Best Describes A Buyer Persona? Which Of The Following Delight Terms Is Considered To Be Reactive To Your Customers’ Needs? Which Of The Following Is A Problem With Thinking Of Your Business As A Funnel? Which of the following is NOT a “job dimension” that Jobs Theory might uncover? Which Of The Following Is NOT A Key Part Of A Company’s Culture? Which Of The Following Is NOT A Lead Nurturing Tactic? Which Of The Following Is NOT A Reason To Think Of Your Business As A Flywheel? Which Of The Following Is NOT Something You Would Take Into Account When Contextualizing Information? Which of the following is NOT true about a flywheel? Which of The Following Is the Best Technique for Helping People Progress Through the Buyer’s Journey? Which Of The Following Is The Best Way To Align A Company’s Employees Around A Single Purpose? Which of the following is the best way to align a company’s employees around a single purpose? Which Place Is Recommended For The Storage Of Your Prospect’s Information? Who At Your Company Will Buyer Personas Most Benefit? Who Is Responsible For Delighting Prospects And Customers? Who Should Be Involved In Creating Your Buyer Personas? Why Do The Inbound Principles Exist? Why Is It Common For Companies To Think Of Themselves In Terms Of A Funnel? Why is it important to make sure the people buying your product are happy? You Want To Improve Your Customer Experience Processes And Your Products To Ensure You’re Focused On Delight. Which Should You Do To Get The Largest, Most Representative Sample? You’ve Been Tasked With Helping To Research Your Organization’s Buyer Persona. Your Boss Asks You To Reach Out To A Few Good And Bad Customers. Is This The Right Approach? You’ve Joined A Startup Company. Before Building Out Your Content Strategy, You’ll Need To Develop Your Company’s Primary Buyer Persona. What’s The Appropriate Order For Developing The Buyer Persona For Your Startup? Your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them? HubSpot Inbound Marketing Certification All Of The Following Are Examples Of A SMART Goal EXCEPT: All Of The Following Are Helpful Ways To Promote Your Pillar Pages On Your Website EXCEPT: All Of The Following Are Metrics You Need To Track In Your Social Media Audit EXCEPT: All of the following elements will help readers easily digest the content of a blog post EXCEPT: By Using Lead Nurturing, You Can Deliver Helpful Content With The Right Context. What Is The Three-Pronged Approach To Help You Do This? Contact Management Is An Important Piece Of Lead Nurturing Because It Helps You Understand The Contacts You’re Reaching Out To. What Is The Definition Of Contact Management? Conversion optimization is __________. Define A Conversion Path. Each Example Below Is A Great Way To Prevent Too Much Distraction In Your Conversion Path EXCEPT: Each Of These Examples Is A Great Way To Prevent Too Much Distraction In Your Conversion Path EXCEPT: Fill In The Blank: _________ Is Google’s Machine-Learning Artificial Intelligence System That Interprets People’s Searches To Find Pages That Might Not Have The Exact Words They Searched For. Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior. Fill in the blank: __________ visually represents users’ clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site. Fill in the blank: a conversion path is the method by which you encourage someone to __________. Fill In The Blank: Contact Management Is A __________. Fill In The Blank: If Lead Nurturing Is The Content, Then Segmentation Is __________. Fill In The Blank: Instagram Stories Are A Great Way To Fill In The Blank: You Set Out To Have 15 Of Your Unengaged Leads Click A Link To A Resource Article By The End Of Your Month-Long Workflow. This Is An Example Of A __________. How Do You Calculate A Conversion Rate? How Long Should You Let Your Conversion Optimization Experiments Run (On Average)? If A Contact Downloads A Piece Of Your Content, Such As A Newsletter Titled, “The Best Ways To Create Subject Lines For Email,” What Would Be The Best Reaction You Could Take To Continue The Conversation With This Contact? If a contact downloads your newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best next step to continue the conversation with this contact? If You Plan To Do Real-Time Marketing, You’ll Need To Use What? Lead Nurturing Is Focused On Providing Value To Your Leads By Offering The Information They Need At The Right Time. Which Stage Of The Inbound Methodology Does Lead Nurturing Primarily Occur? Marketing Automation Is A Key Piece Of Lead Nurturing Because It’s How You Deliver Information. How Is Marketing Automation Defined? On Which Social Network Should You Share Content Most Frequently? Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified Leads Your Company Generated Last Quarter. With Your Company’s Bottom Line And Return On Investment In Mind, What’s The Most Strategic Avenue To Choose? Situational Example: You’re Tasked With Improving The Conversion Rate On Your Product And Services Page Over Time. You Think That Changing The Page’s Copy Will Positively Impact The Overall Conversion Rate. What’s An Example Of A Good Hypothesis For This Optimization Experiment? Situational Example: You’re Trying To Calculate The Conversion Rate On One Of Your Forms. 600 People Visited Your Landing Page, But Only 50 Visitors Submitted The Form. What Is The Conversion Rate Of Your Form? The Five Fundamentals Of Inbound Marketing Are: There Are Many Benefits To Having A Social Media Strategy. Which Answer Is NOT One Of Them? True Or False? A Buyer Persona Is As Important As Business Objectives When Developing A Social Media Strategy. True Or False? A Call-To-Action Must Be A Button. True Or False? A Customer’s Buying Journey Is Ever-Evolving. You Should Make Updates As You Learn More About Your Buyer Persona. True Or False? A Resource Pillar Page Should Only Be Made Up Of Internal Website Links. True Or False? An Effective Conversion Path Must Include A Landing Page. True Or False? Content Is Only Used During The Attract And Delight Stages Of The Inbound Methodology. True Or False? Conversion Optimization Can Positively Impact Your Return On Investment. True Or False? Conversion Optimization Is NOT An Iterative Process. True Or False? In Relation To Reporting, “Data In” Is The Data You Collect, Either By Asking For It Explicitly Or Gathering It Through Analytics Implicitly. True Or False? In Relation To Reporting, “Data Out” Is Data You Collect, Either By Asking For It Explicitly Or Gathering It Through Analytics Implicitly? True Or False? It’s Necessary To Conduct A Social Media Audit Every 2-3 Years. True Or False? It’s Recommended That You Offer The Content On A 10x Content Pillar Page As A Packaged Downloadable Resource. True Or False? Marketing Only Occurs During The Attract Stage Of The Inbound Methodology. True Or False? One Of The Best Uses Of Twitter Is Networking In Private Groups. True Or False? Prospects Who Follow A Company’s Social Channels Are More Likely To Convert Into Customers. True or false? Social content is only used during the attract and delight stages of the inbound methodology. True Or False? Social Listening Can Help You Find Leads. True Or False? Social Media Is A Key Driver For Word-Of-Mouth Marketing. True Or False? Sprinkling In Relevant Content Offers On Your 10x Content Pillar Page Can Help Your Buyer Personas Continue Educating Themselves Through The Buyer’s Journey. True Or False? You Can Nurture Both Your Leads And Your Customers. What Are SMART Goals? What Are Some Reasons To Have A Facebook Business Page Rather Than A Personal Page? Choose All That Apply. What Are The Steps For Creating A Conversion Path? What Are The Steps Of Conversion Optimization? What Are The Steps To Implementing A Conversational Growth Strategy? What Are The Three Stages Of The Buyer’s Journey? What are three key elements that any lead nurturing strategy will need? What area(s) can you experiment with when you’re optimizing a conversion opportunity? What does the acronym SMART stand for in SMART goals? What is a contact? What Is A Conversation? What Is A Conversational Growth Strategy? What Is A Social Media Audit? What Is An Example Of A Great Value Offer? What Is Another Commonly Used Term For Conversion Optimization? What Is Conversion Optimization? What is lead nurturing’s three-pronged approach for delivering helpful content? What Is SCOPE? What Is Shared Knowledge? What Is Snapchat’s Largest age Demographic? What Is Snapchat’s Largest Demographic? What Is Social Engagement? What Is Social Listening? What Is Social Monitoring? What Is The Definition Of A Buyer Persona? What Is The Definition Of Lead Nurturing? What Is The Difference Between Reporting And Analytics? What Role Does Optimization Play In Your Conversational Growth Strategy? What three criteria should you use when deciding to automate a conversation on your website? When creating a blog title, why do the number of characters in the title matter? When Creating A Lead Nurturing Campaign, There Are Five Steps To Providing Value To Your Prospects. The First Two Steps Are Setting Goals And Selecting Personas. What Are The Last Three Steps For Creating An Effective Lead Nurturing Campaign? When Creating A Lead Nurturing Strategy For Your Business, You Need A Goal To Create The Big Picture Strategy For Your Lead Nurturing Campaigns. What Are Three Key Elements That Any Strategy Will Need? When Creating Segments For Your Lead Nurturing Campaigns, You Need To Understand Who Your Personas Are And Where They Are In The Buyer’s Journey Allows You To Decide What Types Of Content They Need. What Are The Three Stages Of The Buyer’s Journey? When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for which stage(s)? Where Do Conversations Fit Into Your Inbound Marketing Strategy? Where Might You Consider Placing Links To Your Social Media Channels? Which Network Has The Longest Life For A Piece Of Content? Which of the following is NOT a benefit of having a social media strategy? Which Of The Following Is NOT A Category You Should Organize Your Content Audit By? Which of the following questions can help you determine which channel is right for you? Which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post? Which Three Elements Are Important To Consider When Determining If You Should Start To Automate A Conversation On Your Website? Why Are Conversations Important In An Inbound Strategy? Why is goal setting important to inbound marketing? Why Would You Want To Conduct A Social Media Audit? Choose All That Apply. You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, which of the following is the most strategic approach to take? You Set Out To Have 15 Of Your Unengaged Leads Click A Link To A Resource Article By The End Of Your Month-Long Workflow. What Is This An Example Of? You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation? You’re Tasked With Improving The Conversion Rate On Your Product And Services Page Over Time. You Think That Changing The Page’s Copy Will Positively Impact The Overall Conversion Rate. Which Of The Following Is An Example Of A Good Hypothesis For This Optimization Experiment? Your boss wants a report on the success of your blog. What information should you NOT analyze? Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response? HubSpot Inbound Sales Certification All Of The Following Are Advantages Of Using The CGP, TCI, BA Framework EXCEPT: All Of The Following Are Examples Of Inbound Leads EXCEPT: All Of The Following Are Examples Of Social Selling EXCEPT: All Of The Following Are Questions To Ask While Discussing Authority EXCEPT: All Of The Following Could Be A Trigger Event EXCEPT: All Of The Following Might Be Included In An Ideal Customer Profile EXCEPT: All Of The Following Questions Are Part Of The 1-10 Closing Technique EXCEPT: An Inbound Sales Strategy Focuses On Identifying People Who _________. Congratulations — You Just Landed A Job Selling IT Equipment To Large Corporations! You Receive Your First Inbound Lead, And You Call The Person Who Submitted It. You Quickly Realize That This Person Is A Junior Employee With No Buying Authority. What Should You Do? Fill In The Blank: End Each Email With A ______. Fill In The Blank. If A Prospect Says, “I’m Hoping To Get This Figured Out Before The End Of The Quarter,” That’s An Example Of A __________. Fill In The Blank. If A Prospect Says, “I’m Thinking About Moving Into A Larger Facility,” That’s An Example Of A __________. Fill In The Blank. If A Prospect Says, “If I Can Find A Way To Fix This, I Think We’ll Be Able To Open A Second Location Next Year,” That’s An Example Of A __________. Fill In The Blank. If A Prospect Says, “If I Don’t Find A Way To Solve This Problem, I’m Going To Have To Start Laying Off Employees,” That’s An Example Of A __________. Fill In The Blanks: For Business-To-Business Sales Teams, An Ideal Customer Profile Usually Identifies ________. For Sales Teams Who Sell Directly To Consumers, An Ideal Customer Profile Identifies ________. Fill In The Blanks: The Plan You Present During The Advise Phase Of Your Inbound Sales Strategy Closes The Gap Between _______ And _______. Here’s A Paragraph From A Recap Email: “You Need To Get Into Your New Office Space Before The End Of This Quarter. You Have Aggressive Hiring Goals For Next Quarter And If You Haven’t Relocated Into A Larger Space By Then, You Won’t Be Able To Hit Those Goals. On The Other Hand, If You Get Into The Space You’re Currently Looking At, The Amenities Included In That Space Will Help You Attract New Talent.” Which Part Of The Explore Phase Does It Accomplish? Here’s A Paragraph From A Recap Email. “You Currently Have A Quote From A Moving Company For About $5,000, But You Would Be Willing To Pay Twice That Much If It Meant Ensuring Your Equipment Was Moved Safely And On Time. However, The Decision Isn’t Yours Alone. Sebastian Is In Charge Of The Equipment And Sal Will Have To Approve The Higher Budget. We’ll Include Them In Our Next Meeting To Discuss The Details Of Where We Go From Here.” Which Part Of The Explore Phase Does It Accomplish? Here’s A Paragraph From A Recap Email. “You Mentioned That You Need To Get Into A Larger Space, But You Have A Lot Of Specialized Equipment That Can’t Be Moved Easily. Your Best Plan Is To Hire A Moving Company, But You’re Worried That The Equipment Will Get Damaged Or Miscalibrated In The Move.” Which Part Of The Explore Phase Does It Accomplish? Here’s An Agenda That Follows The CGP, TCI, BA Framework: 1. Ask How Business Is Going, Review What You’ve Already Talked About, Lay Out The Plan For This Conversation. 2. Ask About Their Challenges And Goals. Discuss Their Plans. 3. Ask About Their Timeline. Uncover What They Stand To Lose And Gain. 4. Find Out Who Else Needs To Be Involved In The Decision To Buy Or Not Buy. In This Agenda, Which Part Of The CGP, TCI, BA Framework Needs Improvement? Here’s An Agenda That Follows The CGP, TCI, BA Framework: 1. Build Rapport, Recap Previous Conversations, Set Agenda. 2. Explore The Challenges The Prospect Has And Their Plans For Overcoming Them. 3. Explore Their Timeline And Discuss The Consequences Of Inaction And The Implications Of Success. 4. Explore Budget And Authority. In This Agenda, Which Part Of The CGP, TCI, BA Framework Needs Improvement? Here’s An Agenda That Follows The CGP, TCI, BA Framework: 1. Rapport Building, Recap, And Agenda. 2. The Prospect’s Goals, The Challenges They Face In Achieving Those Goals, And Their Plan For Overcoming Those Challenges. 3. What Happens If They Fail? What Happens If They Succeed? 4. Their Available Budget And Their Usual Decision-Making Process. In This Agenda, Which Part Of The CGP, TCI, BA Framework Needs Improvement? How Can You Make Sure The Content You Share Is Relevant To Your Prospects? How Can You Start Building Rapport Before Getting On A Call? How Do You Determine The Timeline For Closing A Deal? How Long Should Each Message In Your Sequence Be? How Long Should The Rapport-Building Part Of An Exploratory Call Be? How Quickly Should You Contact Inbound Leads? How Should You Begin Your Sales Presentation? If A Lead Calls You In Response To A Voicemail You Left, What Should You Do? If Your Company Doesn’t Produce Very Much Content, All Of The Following Are Good Alternatives EXCEPT: True Or False? You Should Only Start Identifying Passive Buyers After Identifying All Of The Active Buyers. What Do You Need To Do Before Connecting With Someone On Social Media? What Does It Mean To Make Your Outreach “Helpful”? What Does It Mean To Make Your Outreach “Holistic”? What Does It Mean To Make Your Outreach “Human”? What Is A Passive Buyer? What Is A Trigger Event? What Is An Active Buyer? What Is An Inbound Lead? What Is The Buyer Doing During The Awareness Stage Of Their Buying Journey? What Is The Buyer Doing During The Consideration Stage Of Their Buying Journey? What Is The Buyer Doing During The Decision Stage Of Their Buying Journey? What Is The Difference Between A Sales Process And An Inbound Sales Strategy? What Is The Difference Between Ideal Customer Profiles And Buyer Personas? What Is The Goal Of The Identify Phase Of An Inbound Sales Strategy? What Is The Main Goal Of A Presentation? What Is The Purpose Of The 1-10 Closing Technique? What Is Your Role During The Awareness Stage Of The Buyer’s Journey? What Is Your Role During The Consideration Stage Of The Buyer’s Journey? What Is Your Role During The Decision Stage Of The Buyer’s Journey? What Should A Business-To-Business Salesperson Do If Their Website Gets Multiple Anonymous Visits From A Single Company? What Should Your Outreach Messages Try To Do? When Should You Transition To The Explore Phase? When Using The 1-10 Closing Technique, What Should You Do If Your Prospect Gives You Number Lower Than Six? When You Identify An Active Buyer, What Stage Of The Buyer’s Journey Will They Most Often Be In? Where In Your Presentation Should You Present Case Studies On Other Companies You’ve Worked With? Which Of The Following Is An Example Of A Common Connection? Which Of The Following Is The BEST Way To Discuss A Prospect’s Budget? You Should Do All Of The Following Activities During The Advise Phase Of Your Inbound Sales Strategy EXCEPT: You Should Do All Of The Following Activities During The Connect Phase Of Your Inbound Sales Strategy EXCEPT: You Should Do All Of The Following Activities During The Explore Phase Of Your Inbound Sales Strategy EXCEPT: You Should Do All Of The Following Activities During The Identify Phase Of Your Inbound Sales Strategy EXCEPT: You Should Do All Of The Following In Your Sales Presentation EXCEPT: Your Teammate Creates An Outreach Sequence With 10 Steps In It And Asks You If You Think That’s A Good Length. How Do You Respond? Your Teammate Is Prepping For A Sales Presentation And They’ve Outlined The Points They Want To Cover: 1. Recap Of Previous Discussions 2. Explanation Of How Other People In Similar Situations Have Proceeded 3. Pros And Cons Of Various Approaches They Want Your Feedback On This Outline. What Would You Say? HubSpot Marketing Software Certification ________ Software Is The Foundation For Storing All The Information You Have On The Humans You’re Connecting And Building Trust With. _________ Workflows Will Operate Once A Contact Meets The Enrollment Triggers Of That Workflow. “True Or False? Google’s Goal Is To Provide Users With The Most Relevant, Credible Content That Exists On The Web Based On Their Search Query.” A Call-To-Action Button Is Also Known As A: A(N) _______ List Can Help You Gain An Understanding Of Contacts Who Met A Certain Criteria On A Particular Date. Then You Can Look Back At That List Later And See Contacts Who May No Longer Meet The Criteria. All Of The Following Are Components Of A Topic Cluster EXCEPT: All Of The Following Are Examples Of How You Can Export Campaign Data EXCEPT: All Of The Following Are Examples Of On-Page SEO Best Practices To Consider When Optimizing Your Pillar Page EXCEPT: All Of The Following Are Examples Of SMART Goals EXCEPT: All Of The Following Are Tools You Can Connect To A HubSpot Campaign EXCEPT: All Of The Following Are Ways You Can Report On A Campaign EXCEPT: Choose All That Apply: Blogging Helps Your Inbound Marketing By _____. Fill In The Blank: For Distraction-Free Editing, Click ___________. Fill In The Blank: Strive To Choose A Core Topic With A Monthly Search Volume That’s At Least __________. Fill In The Blank: To Get Started With Adding A Buyer Persona In HubSpot, Look For The __________ On Your Dashboard. Fill In The Blank: To Preview Your Post, Click __________. Fill In The Blank: When Linking Your Topic Cluster Together, It’s Critical That You __________. How Can A Pop-Up Form Supplement A Visitor’s Experience? How Does A Landing Page Typically Gather Information About Site Visitors? How Does HubSpot Calculate The Source Of A Visitor To Your Site? In The HubSpot Email Dashboard, There Are Two Types Of Tabs That Give You More Insight Into How Your Emails Are Performing. What Are They? Keeping Your Database Healthy And Up To Date Should Always Be A Priority So That You Can Create Powerful And ___________. Marketing Hub Users Will Frequently Use Which Of The Following Menus In HubSpot? Most Organizations Target How Many Buyer Personas? Pop-Up Forms Are Best Suited To Which Stage Of The Buyer’s Journey? Quickly Viewing A Segment Of Your Database Right From The Contacts, Companies, Deals, Or Tickets Dashboard Is An Example Of Which Type Of Segment? The Analyze Tab For Your Marketing Emails Is Most Commonly Used To __________. The Definition Of __________ Is The Software That Exists With The Goal Of Automating Your Marketing Actions. There Are Three Types Of Workflows You Can Create In HubSpot. What Are They? True Or False? A List And A Report In HubSpot Accomplish The Same Actions And Goals. True Or False? A Session Expires After 30 Minutes Of Inactivity. True Or False? All Assets Should Be Built Before Creating A Campaign. True Or False? All Scheduled Social Posts Can Be Attached To An Existing HubSpot Campaign, Or You Can Create A New Campaign With Your Post. True Or False? Big Companies Require Complex Page Templates. True Or False? Buyer Personas Are Non-Fictional Case Study Examples Of Your Most Successful Customer. True Or False? Choosing To Not Use The Marketing Hub Blog Tool To Host Your Blog Will Make Your Marketing Hub Campaign Reporting Less Comprehensive. True Or False? Common Uses For Active Lists Include Sending Unique Marketing Emails Based On Each Contact’s Behavior And Properties. True Or False? Every Time You Publish A Blog Post, You’re Creating A New, Unique Page For Your Website. True Or False? In A Topic Cluster, Subtopics Are Usually Covered In Blog Posts. True Or False? Lead Flows Are Outbound. True Or False? Logos Are Always Global Content And Can’t Be Swapped Out On Individual Pages. True Or False? Marketing Automation Is ONLY Used To Automate Your Marketing Actions. True Or False? Only Reference The Core Topic On Your Pillar Page. Using Synonyms Of Your Core Topic Will Confuse Search Engines On How To Best Rank This Page. True Or False? Pillar Pages Make Landing Pages Obsolete. True Or False? Pop-Up Forms Are Outbound. True Or False? The Higher Your DA (Domain Authority), The Easier It Should Be For Your Topic Clusters To Rank. True Or False? The Marketing Hub Uses Shared Contact Information With The Sales Hub And Service Hub Via The CRM Contacts Database. True Or False? The More Completely You Use The Marketing Hub, The Better The Individual Tools Can Help You. True Or False? When Creating A New Page In The CMS, It’s Important To Choose Your Title Carefully Since It Will Automatically Become The HTML Title Of The Published Web Page. True Or False? When Creating Buyer Personas, Consider Creating A Different Persona Based On Job Function. Grouping Buyer Personas Together By The Goal Or Challenge They’re Trying To Overcome Won’t Be Detailed Enough To Know Who You’re Talking To. True Or False? When Importing Contacts, HubSpot Automatically Searches For Matches With Your Spreadsheet Columns And Pairs Your Existing Properties, Such As First Name And Last Name. True Or False? You Can Collaborate With Your Team When Drafting A Blog Post In Edit Mode. True Or False? You Can Import Contacts Into HubSpot That Are Opted-Out Of Communication. True Or False? You Can Set A Workflow Goal On The Main Workflows Dashboard. True Or False? You Can Test Your Marketing Emails In Different Email Clients From Within The Email Editor. True Or False? You Can Use Your HubSpot CTAs In Externally Hosted Content. True Or False? You Cannot Add A Featured Image To A Blog Post. True Or False? You Have Up To One Week To Edit The Name Of A Campaign. True Or False? You Should Always Disable Cookie Tracking On Forms, Unless You Have A Specific Use Case In Mind. True Or False? Your Email Channel Works With Your Other Conversational Channels To Help Create Conversations And Experiences With The People You’re Connecting With. What Are The Elements Of A Traditional Conversion Path? What Are The Key Components Of A Landing Page? What Are The Three Types Of Segments You Can Create In HubSpot? What Are The Three Ways You Can Add Recipients To Your Marketing Emails? What Are The Two Most Important Things To Keep In Mind When Developing A HubSpot Social Media Strategy? Choose Two: What Are Three Examples Of Segments That Every Business Should Ideally Have? What Are/Is The Area(S) You Need To Consider When Building A Call-To-Action? What Can You Add To A Blog Post To Determine What Content Will Show Up On The Short Form Version Of That Post On Your Blog’s Homepage? What Is A Call-To-Action Button? What Is A Form Submission Notification? What Is A Landing Page? What Is A Lead Flow? What Is A Pop-Up Form? What Is A Session? What Is A Twitter Stream? What Is Key To The Success Of Your Reporting? What Is The Advantage Of Using A Form? What Is The Definition Of Contact Management? What Is The Definition Of Segmentation? What Is The Final Step You Should Take Before Publishing A Page? What Is The Primary Purpose Of A Topic Cluster Content Strategy? What Is The Reporting Library? What Type Of File Can You Import In Draft Mode Instead Of Starting A Blog Post From Scratch? What Were The Original Stages Of The Inbound Marketing Methodology? What’s The Difference Between A Form And A Pop-Up Form? When Determining Buyer Personas, Which Type Of Information Is Most Important To Capture? When Drafting An Email, Why Would You Enable A Web Version Of Your Email? When Should You Report On Your Marketing Campaign Performance? When Should You Ungate Content? Where Can You View Data About An Individual Blog Post’s Performance In HubSpot? Where Is Information Collected By Your Form Submissions Stored In HubSpot? Where Should You Consider Inserting Calls-To-Action Throughout Your Blog Post? Which Is NOT An Example Of Demographic Information That Can Help Bring Value To Your Buyer Persona Research? Which Of The Following Are Campaign Metrics That Can Be Tracked In HubSpot? Which Of The Following Is NOT A Feature Available To You In Draft Mode? Which Of The Following Metrics Are Marketing Teams NOT Likely To Report On? Which Of The Following Options Reflects The Correct Sequence For Establishing Goals With Your Team? Which Of The Following Should You Do Before Setting New KPI Goals? Which Of The Following Tasks Can Be Performed In Settings? Which Of These Is NOT One Of The Ways Search Has Changed In The Last 5 Years? Which Parts Of Your Organization Can Benefit From Buyer Personas? Which Sentence Best Describes Collaboration In The CMS? Which Sentence Best Describes The Relationship Between Templates And Pages? Which Statement About Selecting Marketplace Templates Is Most Accurate? Which Type Of Pillar Page Is In The Form Of An Ungated Guide Or Ebook? Why Is It Considered A Best Practice To Include An Image Or Video On A Landing Page? Why Should You Limit The Number Of Form Fields You Use On Your Form? Why Should Your Call-To-Action Contain Action-Oriented Language? You Can Create A Call-To-Action To Align With Which Stage Of The Buyer’s Journey? You Can Filter Your HubSpot Social Inbox In A Variety Of Ways. Which One Is NOT One Of Them? You Should Base The Design Of Your CTA On The Following: Your Form Submission Rate Tracks: HubSpot Partner Demo Course A prospect tells you that they collect their website leads on a regular basis and manually pass them to sales reps. Which HubSpot features should you position to improve that experience? At which edition of Sales Hub do customers first get access to multiple sales pipelines? Can multiple sales reps be added to the default contact owner property in HubSpot? Fill in the blank: An effective approach for a product demo is_____ Fill in the blank: As a best practice, it’s better to ask questions and engage the conversation with your prospect ________. Fill in the blank: Playbooks are part of the Service Hub ____ edition. Fill in the blank: With Service Hub ____ you can create up to 1000 personal and teams meetings links, plus additional customization. Fill in the blank: With Service Hub Professional you can automatically send a customer support survey to a customer_________. From where in HubSpot can sales reps create tasks? (choose all that apply) How many subdomains are included with Marketing Hub Professional? How many users are included, by default, in the Service Hub Professional edition? If your prospect tells you that they have four regional sales teams and they do not share leads across those teams, which features should we include in your demo? In which edition of Service Hub can you get calculated fields? On the contact record what information can be seen on the timeline? Playbooks can be used for which of the following? (choose all that apply) Playbooks can be used on which of the following record types? (choose all that apply) The HubSpot software applies SEO tips to which of the following tools? (choose all that apply) The product catalog page shows which of the following: (choose all that apply) Through HubSpot’s social tool you can publish to the following social networks (Check all that apply) True or false? Contacts can be created directly from a live chat (chatflow) in HubSpot. True or false? Customers looking to integrate their ads accounts to HubSpot need to buy the ads add-on. True or False? In Service Hub, you have the option to create additional custom ticket properties. True or False? The content strategy tool doesn’t work if your content is hosted on another CMS like WordPress. True or False? The HubSpot team will migrate your WordPress blog posts for you during onboarding/implementation. True or False? With HubSpot’s free tools you will get access to the tickets tool. True or False? With Marketing Hub Professional you have the option to build your own custom reports, which can pull information from multiple objects in HubSpot. True or False? You have the ability to rotate leads to sales reps if you have only Marketing Hub Professional. True or False? You will only be able to use HubSpot SEO planning and analytics tools if you use the HubSpot blogging tool and CMS What are some elements that can be defined within a support team’s service level agreement? What are some of the primary values of the reports dashboards? (choose all that apply) What are the 4 different packages within Sales Hub (Choose the right order, from low to high)? What are the channels that I can connect with conversations inbox? What criteria can be used to personalize smart content? (choose all that apply) What does GPCT stand for? What does SLA stand for (in the context of Service Hub)? What factors can list segmentation be based on? What information would you expect to learn by asking, “how are your marketing and sales teams set up?” (choose all that apply) What is one of the main value propositions for the Marketing Hub lists tool? What is the importance of presenting the prospects GPCT (Goals, Plans, Challenges, Timeline) at the start of a demo? (choose all that apply) What Marketing Hub edition includes brand domains? What object associations can you see on a deal record? (Hint: the right column) (choose all that apply) What types of automation are available for Service Hub Professional? (choose all that apply.) When should you gather your prospect’s GPCT (goals, plans, challenges and timelines)? Where can I filter deals to view deals that are owned by a user? Where can you find an in-depth features overview for what’s available at each level of Sales hub? Which of the following are best practices that you should apply when designing a landing page? (choose all that apply) Which of the following are some services you can offer alongside Service Hub specifically? (choose all that apply) Which of the following features are included in Marketing Hub Professional? (choose all that apply) Which of the following is not a benefit of snippets for sales teams? Which of the following metrics is not measured in the knowledge base analytics? Which of these sales tools are NOT included with the HubSpot and Gmail integration? Which Sales Hub edition is required to define your own deal stages in a sales pipeline? Why should you qualify the “Why” several times? With HubSpot’s free tools, do you get access to 5 email templates per user or per portal? With Service Hub, which of the following areas could you offer your services around? (choose all that apply) With which edition of Service Hub can you set goals/targets for your team members, such as the number of tickets closed or average ticket resolution time? You have created your deal pipeline with several deal stages. You now want to set up an automatic notification for your sales rep when a deal moves to a particular stage. Where can you do this? (choose all that apply) HubSpot Sales Software Certification A playbook can include all of the following EXCEPT: All of the following are default reports in HubSpot CRM EXCEPT: Email templates use personalization tokens to pull information from CRM properties into your emails, but you should also leave room to personalize every email you send. Why? Fill in the blank: A ___________ is a record used to track the progress of an individual sale. How do chatbots qualify leads? How has the internet changed the relationship between buyers and sellers? If you don’t have access to the playbooks tool, which free Sales Hub tool would be your best choice for inserting an outline into your call notes? If you enroll a person in a Sequence, what happens when they respond? If you need a report that isn’t included by default on the sales dashboard, what should you do first? If you send a tracked email to a contact and you get a notification saying they read it, when should you call them? If you’re enrolling a contact into a sequence and you see a warning that an email has low personalization, what happens when you click the warning? If you’re enrolling a contact into a sequence and you see a warning that you’ve reached your emailing limit, what do you need to do? There are several ways to create contacts. One way is to create contacts manually. All of the following are also ways to create contacts EXCEPT: True or false? Changing the properties listed on one contact record will change the way properties are listed on every contact property you view. True or false? HubSpot Video is part of the quotes tool. True or false? In general, you should use the default options provided in the “Lead status” property. True or false? When you add a note to a contact record, the content of the note automatically gets emailed to that contact. True or false? You should customize an email template every time you send it out. What are deal stages? What can you use the documents tool for? What information shows on the timeline of a company record? What is a sequence? What is a task queue? What’s an ideal customer profile? What’s the BEST way to add people from your saved filters into a task queue? When creating an email template to confirm a meeting with someone, how would you include the time the meeting was scheduled for? When creating an email template to schedule a meeting with someone, how would you add a description of the topics the meeting was supposed to cover? For example, “I’d love to find a time to dive deeper into [insert topic here].”) When creating an email template, how would you add a personalized closing line? When creating an email template, how would you add the next steps? For example, “If you’d still like to talk about this, please let me know the best time to reach you.” When creating an email template, how would you include the contact’s name in the greeting? When creating an email template, how would you include the contact’s phone number? When making a call from HubSpot CRM, what’s the best way to take notes during a call? When you send a tracked email, you receive a notification every time the email is opened. You can receive these notifications in all of the following ways EXCEPT: Where can you send a tracked email from? Where do your team’s interactions (phone calls, emails, etc.) with contacts appear inside HubSpot CRM? Which of the following can you do with HubSpot’s mobile app? Which of the following is a best practice when sending emails as part of your task queue? Which of the following is NOT a default contact property in HubSpot CRM? Which of the following is NOT a required part of an email template? Which of the following is NOT a type of task in HubSpot CRM? Which of the following is NOT an option with the Slack integration? Which of the following is the best description of how to filter records in HubSpot CRM? Which of the following is true about an email template’s name? Which of the following Sales Hub tiers have access to HubSpot’s automation platform? Which of the following Sales Hub tiers have access to workflows (HubSpot’s automation platform)? Which Sales Hub tool would you use to add products to a deal? Which Sales Hub tool would you use to add your terms of service to a quote? Which Sales Hub tool would you use to send a quote to a prospect? You can do all of the following with the meetings tool EXCEPT: You can set a due date when you create a task. What happens when the due date arrives? You work for a company that has a form where people can request a free consultation. You want to create a list of people in your territory who have submitted this form. Which tool will you need to use to do this? HubSpot Service Hub Software Certification A customer journey map is a representation of: A help desk does all of the following EXCEPT: A service level agreement is a(n) According to the prioritization matrix, customer issues that are high impact and high cost should be prioritized: All of following are appropriate ways you can encourage folks to ﬁll out your feedback surveys EXCEPT: All of the following are beneﬁts of email support EXCEPT: All of the following are reasons to @ mention someone on a ticket record EXCEPT: All of the following are reasons to collect feedback EXCEPT: All of the following are stages of troubleshooting EXCEPT: An Example Of A Customer Using Self-Service Is When They: An Example Of An Extended Value Milestone Is When A Customer: An example of an intended value milestone is when the customer expected to get her fridge ﬁxed, ________. Fill in the blank: A knowledge base is a ______. Fill in the blank: Companies use customer journey maps to build _______ for their customers. Fill in the blank: Creating a customer journey map will help you identify the journey from customer to ______. Fill in the blank: Reach out to your ______ to ask them to complete advocacy actions. Fill in the blank: The primary goal of a customer journey map is to ______. Fill in the blank: When creating a customer journey map, you should map out what your customer is ______ and ________. Fill in the blank: When responding to a customer, you should use an email template to______. Fill in the blank: With HubSpot’s help desk, you can streamline and manage your intake within ______. Fill in the blank: With ticket ________, you are able to edit ticket properties according to which team owns the ticket. Fill in the blank: You should use a customer effort score instead of a customer satisfaction survey when you want to understand __________. Fill In The Blank: You Should Use NPS Instead Of Customer Satisfaction Survey When You Want To Understand __________. Here is the answer of the question: With ticket ______, you are able to filter down your tickets How do you calculate NPS? How often should a customer effort score survey be used? How Often Should You Edit Your Knowledge Base Articles? How often should you revisit your customer journey map to ensure it’s kept up to date? If you want to know what your customer thinks about their sales experience, which feedback survey should you use? In HubSpot, help desk is comprised of all of the following tools EXCEPT: In order to assess customer service agent performance, which of the following reports should you look at? In Terms Of A Customer Journey Map, What Does Intended Value Refer To? In terms of customer support, what does triage mean? Intake Is How You _____. Scenario: Your boss wants to assess how customers feel after a technician visited their home. Which survey should your boss use? The extended value stage is when you _______. The four key moments to keep in mind when customer journey mapping are: First impression, ___________, intended value, extended value The HubSpot knowledge base tool can do all of the following EXCEPT: True of false? You can edit the NPS question in HubSpot. True or false? A knowledge base is a type of self-service. True or false? A visitor can start a conversation with a chatbot, and then that chatbot can transfer the conversation to a human. True or false? Customer effort score is measured on a three-point scale. True or false? Customer journey maps are only useful for customer-facing individuals. True or false? Each team within your company should have their own customer journey map. True or false? Even if you have different products or services, you should try and keep them on the same customer journey map if the customer journey is similar. True or false? Experiencing lower ticket volume is a good indicator that your knowledge base is working well. True or false? It’s a best practice to send your NPS survey to customers monthly. True or false? It’s a good idea to write your knowledge base titles as questions. True or false? Knowledge base articles should be casual, personable, and anecdotal. True or false? Most people prefer using self-service compared to phone support. True or false? Regardless of how long it takes, you should respond to every single customer feedback survey you receive. True or false? The only way to move tickets to diﬀerent stages is manually. True or false? Through ticket automation, you can move a ticket from one stage to another based on an email response. True or false? When setting up your Conversations email inbox, you should connect your personal email. True Or False? When Writing Custom Feedback Surveys, Use A Variety Of Open-Ended And Closed-Ended Questions. True or false? You could use an NPS survey to assess overall sentiment of your employees. True or false? You should only ask a customer to become an advocate over the phone. True or false? You should only include four stages in your customer journey map. True or false? You should only reach out to your detractors. True or false? You should write new knowledge base articles every day. True or false? Your customer journey map should be written from the perspective of your customer. True or false? Your leadership team should be the ones to create the customer journey map. What is a snippet? What is an advocate? What’s a good NPS score? When setting up your knowledge base in HubSpot, you need to connect your _______. When should a company create multiple customer journey maps? When should you consider using a chatbot? When should you use multiple ticket pipelines? Which of the following is a benefit of live chat? Which of the following is a benefit of phone support? Which of the following is an appropriate knowledge base title? Which of the following is an example of when you should use a restricted knowledge base? Which of the following is NOT a best practice when creating knowledge base articles? Which of the following is NOT a stage in HubSpot’s feedback framework? Which of the following is NOT a step when establishing listening posts? Which of the following is NOT an appropriate way to categorize your knowledge base articles? Which of the following is NOT an example of an advocacy action? Which of the following tools is NOT included in HubSpot’s Service Hub? Which report(s) do yo use to decide which knowledge base articles to write? Which survey asks the following question: How easy was it for you to handle your issue? With Service Hub, you can complete all of the following tasks EXCEPT: You can do all of the following from a ticket record EXCEPT: You Should Include All Of The Following Stages In Your Customer Journey Map EXCEPT: You should use a call-out in a knowledge base article to: You should use custom feedback surveys when you want to understand ________. You want to understand how your customer support team is performing. The best feedback survey to use is: Your manager wants to know who your primary persona is. The best feedback survey to use is: HubSpot Solutions Partner Certification A colleague sends you a link to a company that they think would be a good fit for services with your organization. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through their website and they don’t sell something that involves a considered purchase process. Based on the prospect fit matrix, is this company a good fit for an inbound retainer? All of the following are reasons why it’s important to have a standard set of inbound services EXCEPT: Because of the proliferation of disconnected tools, what do companies end up investing in? By proposing the “right solution at the right time,” you’re doing what? During the exploratory call, you ask the prospect, “Have you considered doing more of what you’re already doing today as a way of reaching your goals?” What are you trying to uncover with this question? Fill in the blank: _________ is the process of claiming a prospective company that you want to refer to or resell HubSpot to at some point. Fill in the blank: a mid-sized business today uses more than _________ pieces of software and works with at least five different service providers to cover their full customer experience. Fill in the blank: After opening the call, the second step of the solution design and planning call is to translate your prospect’s goals into ____________. Fill in the blank: for every dollar spent on technology, companies spend as much as _________ more on corresponding services. Fill in the blank: The _______ technique is an effective way to address resistance. Fill in the blanks: Your _________ describes the type of person you’re targeting, whereas your _________ describes the type of company you’re targeting. For a Solutions Partner’s calculated Sold MRR metric, the qualifying amount is from which duration of time? If you have a list of former clients and a list of current, project-based clients, which lead generation strategy would be the fastest way to get started selling retainers? If you want to learn how to communicate a top-notch value proposition of HubSpot and the flywheel, which course would you take? If you want to learn how to create repeatable, scalable onboarding processes for your clients, which course would you take? If you want to learn how to plan and deliver an impactful, personalized demo of HubSpot that focuses on the goals and challenges of your client,, which course would you take? In the connect call, the “give and get” helps you _______, but in the exploratory call, the “give and get” helps you _______. In the first step of defining your inbound service offering, you must choose whether your firm is a/an: Once you’ve determined your total engagement cost, what’s the best way to set your markup? Studies show that prospects forget 50-80% of what was discussed only a single day later. How can you avoid that happening? The inbound sales framework includes the following stages: True o false? Partners who achieve advanced certifications are eligible to be matched with upmarket HubSpot prospects for implementation and/or migration services? True or false? A full service inbound offering is a comprehensive set of inbound services designed to help a client meet their goals, and a lightweight service inbound offering is only one or a few services designed to help your clients begin making progress against their goals. True or false? A signed rider letter is required in order for a Solutions Partner to waive the required HubSpot onboarding for their client. True or false? At some point in the sales process, you must demo the HubSpot software. True or false? During the exploratory call, it’s best to discuss budget in the beginning. It’s something that is already on your prospect’s mind, and if you’re in different budget ranges, it’s best to know at the beginning of the call. True or false? To use the prospect fit matrix, you must have a conversation with the prospect first. True or false? When running a solution design and planning call, you should develop at least one plan for each inbound target: visitors, leads, and customers. True or false? When translating goals to inbound targets, it’s best to focus on increasing your client’s close rates. Getting new customers is ultimately what your client will care about, so this will resonate most. True or false? You need time-tracking to be able to calculate the utilization rate of your team. True or false? You’re talking with another HubSpot Solutions Partner and you start talking about your ideal buyer profiles. Since you are both HubSpot Solutions Partners, you should have the same ideal buyer profile. True or false? You’re talking with another HubSpot Solutions Partner and you start talking about your ideal buyer profiles. Since you are both HubSpot Solutions Partners, you should have the same ideal buyer profile. True or false? Your HubSpot channel account manager can join sales calls with you and your prospects. What is the difference between markup percentage and margin percentage? What is the recommended approach to translating a prospect’s goals into measurable targets? What is your standard set of inbound services? Which framework should you use to assess fit with a prospect? Which of the following are the two key metrics that dictate your progression through the Solutions Partner Program’s tiering structure? Which of the following is NOT a core tenet of the Solutions Partner Program? Which of the following is NOT an objective of the exploratory call? Which of the following is NOT considered a goal of the connect call? Which of the following is the recommended, primary use for the prospect fit matrix? With an 80% utilization rate and a 30% overhead on a $24/hour salary, your new hourly cost would be (in USD): You and your firm’s cofounder both worked in higher education for years before starting the company. You agree that because of your past experience, you want to work with clients in the same industry you’re familiar with. You feel you have the opportunity to build specialized content marketing campaigns for higher education clients and can be proactive when building lead generation campaigns. Which lead generation strategy would be the fastest way to get started selling retainers? You are at the end of the solution design and planning call with a prospect, but you don’t feel they have bought-in and are confident in your plan. What step(s) should you take? You open a connect call with a target account like so, “Hi Ms. Prospect, this is John from Inbound Implementation. I saw a Huffington Post article naming your company as one of the top in your industry. Your strategy and growth are impressive. I work with companies like yours that are already doing well online, but are still struggling with converting traffic into more leads and sales. Does that sound familiar? Are you focused on lead generation?” What should you do to improve it for next time? You open a connect call with an inbound lead with the following sound bite: “Hello, this is Samantha from Inbound Pros. The reason I’m calling is that I got a note that you downloaded an ebook on content marketing from our website this morning. Does that ring a bell? I was calling to follow up and see how I might be of assistance.” What should you do next? You wrap up an exploratory call with a prospect and after going through CGP, TCI, and BA, you give them a score of 5 out of 10 (10 being the highest). You decide to assign the prospect more homework to see if they’re committed to inbound. Is this a good decision? You’re about to close your exploratory call. Based on what you’ve learned from the prospect, they are a great fit for working with your organization and they seem excited about inbound marketing. The CEO of the company asks you to create a proposal for their team because they couldn’t all be on the call. What should you do? You’re talking with a prospect and you spend most of the conversation asking questions to understand their situation and to see if you can help. Which of the following guiding principles does this highlight? You’ve just used a positioning statement with a prospect and they say the situation doesn’t resonate with their company. Should you try again with a different positioning statement? IRB Law Questions with Certification A conflict of interest implies: A covered entity may use or disclose PHI without an authorization, or documentation of a waiver or an alteration of authorization, for all of the following EXCEPT: A general requirement for informed consent is that no informed consent may include any exculpatory language. Exculpatory language is that which waives or appears to waive any of the subject’s legal rights or releases or appears to release those conducting the research from liability for negligence. Which of the following statements in a consent form is an example of exculpatory language? A graduate student wants to examine the effect of print media versus televised media on individuals’ position on several social issues. The superintendent of a local work release facility, a family friend, will allow the graduate student access to the prison population to help her quickly accrue subjects. The student’s IRB should: A master’s degree candidate needs to conduct a research project for her master’s thesis. She is interested in the types of junk food available to the public. She plans on going to the local convenience stores and asking the owners what types of junk food the store normally stock and which are the biggest sellers. Identifiers will not be collected. This study would fall under which of the following? A researcher asks an IRB to waive the requirement for parental permission for a study conducted in schools because the nature of the research requires participation of all the children present in classrooms on the day the research will take place. Assuming that the basic research design could be approved by the IRB and the school, which of the following requirements must be met before an IRB could waive parental permission? A researcher leaves a research file in her car while she attends a concert and her car is stolen. The file contains charts of aggregated numerical data from a research study with human subjects, but no other documents. The consent form said that no identifying information would be retained, and the researcher adhered to that component. Which of the following statements best characterizes what occurred? A situation in which financial or other personal considerations have the potential to compromise or bias professional judgment and objectivity is an example of: A student is conducting a research project that involves using a survey. The survey asks participants about their highest level of education, political affiliation, and views on various social issues. No identifiable information will be collected. This study would be categorized as which type of review? A student working on his dissertation plans on interviewing 15 principals in neighboring high schools. The student plans to collect data about the personal experiences the principals have had with disruptive students, what types of disciplinary actions were taken (including decisions they may have personally made), and their feelings or thoughts as to whether those actions were appropriate. Identifiers will be collected. This study would be categorized as which type of review? A study that involves interviews of adults is eligible for expedited review. The researcher wants to add an adolescent population (aged 12 to 17) to the study and has designed a parental permission and assent process. No additional changes are planned. Which of the following statements about review of the revised protocol is accurate? A therapist at a free university clinic treats elementary school children with behavior problems who are referred by a social service agency. She is also a doctoral candidate who proposes using data she has and will collect about the children for a case-based research project. Which of the following statements about parental permission is correct? A waiver of the requirement for documentation of informed consent may be granted when: According to federal regulations, the expedited review process may be used when the study procedures pose According to Subpart D, research with children may be eligible for exemption when: According to Subpart D, which of the following research activities with children would qualify for an exemption? According to the DHHS 2011 updated of the PHS federal regulations, the threshold amount for reporting a significant financial interest (investigator and his/her spouse and dependents) is: According to the federal regulations, human subjects are living human beings about whom an investigator obtains data through interaction or intervention with the individual or: According to the federal regulations, research is eligible for exemption, if According to the federal regulations, which of the following studies meets the definition of research with human subjects? According to the federal regulations, which of the following studies meets the definition of research with human subjects? According to the federal regulations, which of the following studies meets the definition of research with human subjects? According to the federal regulations, which of the following studies meets the definition of research with human subjects? All of the following are true regarding the Belmont Report, EXCEPT: An investigator is examining the quality of life for prisoners who are HIV positive using surveys followed by interview. The IRB must ensure that: An investigator is studying women recently admitted to a state prison. All potential subjects must have children under the age of five. Research subjects will be given a basket of toys to use at their children’s first visit that the children can then take home. In assessing this proposal, the IRB needs to determine that the toys are: An investigator wishes to study generational differences in coping mechanisms among adults who experienced abuse as children. Adequate measures will be instituted to obtain informed consent and ensure that there is no breach of confidentiality. The most likely additional risk is that some subjects may: As part of the consent process, the federal regulations require researchers to: Consent to participate in research is an ongoing process. Which of the following strategies would help ensure that participation in a survey about a sensitive personal topic remains voluntary throughout a study? Continuing review of an approved and ongoing protocol Data are made anonymous by HIPAA includes in its definition of “research,” activities related to … HIPAA protects a category of information known as protected health information (PHI). PHI includes: How can faculty researchers avoid coercion of student subjects? Humphreys collecting data for the Tearoom Trade study under the pretense that he was a lookout is an example of a violation of the principle of: If disclosure of a subject’s involvement in a specific research study can be potentially harmful to the subject, and the consent form is the only record linking the subject to the research, which of the following would be most helpful: If you become too emotionally distressed during the research, you may have to drop out. In a longitudinal study that will follow children from kindergarten through high school and will collect information about illegal activities, which of the following confidentiality procedures would protect against compelled disclosure of individually identifiable information? n addition to pregnant women, fetuses, and neonates, another subpart of the DHHS regulations provides additional protections for which of the following vulnerable populations? Parental notification, in lieu of active parental permission, is allowed when: Researcher access to confidential records adds to the vulnerability of workers who participate in workplace studies. Inappropriate release of identifiable private information could adversely affect a worker’s retention of a job, insurance or other employment related benefits. To avoid or minimize these risks, the study design must include adequate safeguards to protect the confidentiality of the information collected. A plan for the proper management of study data and records should clearly define: Researchers endeavoring to conduct an on-line study should consider that there are some potential risks of harm to subjects unique to Internet-based research. One of these risks is: Risk should be evaluated solely by the magnitude or severity of expected harm, not probability. The 1998 FDA regulations for requiring disclosure of significant financial interest reflect which threshold: The age of majority in international research is determined by the The Belmont principle of beneficence requires that: The history of ethical regulations in human subjects research began with the The most important ethical concerns related to conflicts of interest in research are: The primary purpose of a Certificate of Confidentiality is to: The purpose of the Family Educational Rights and Privacy Act (FERPA) is to: To minimize potential risks of harm, a researcher conducting an on-line survey can: Under HIPAA, a “disclosure accounting” is required: Vulnerable persons are those who are less able to protect themselves than other persons in a given situation. The Common Rule (45 CFR 46) has specific requirements for the following vulnerable populations, except: What are the 3 principles discussed in the Belmont Report? What is an example of how the Principle of Beneficence can be applied to a study employing human subjects? What is the Institutional Review Board (IRB) charged with? What statement about risks in social and behavioral sciences research is most accurate: When a focus group deals with a potentially sensitive topic, which of the following statements about providing confidentiality to focus group participants is correct? When a research project includes the collection of biological samples, all planned future uses of the samples, identifiers, and the data obtained from the samples, must be fully explained to the research subject. When required, the information provided to the data subject in a HIPAA disclosure accounting … When workers are asked to participate in a research study, vulnerabilities related to the subject’s employment may include: Where could student researchers and/or student subjects find additional resources regarding the IRB approval process? Which federal regulation or law governs how researchers can obtain data about subjects’ disciplinary status in school from academic records? Which of the following activities constitutes engagement in research? Which of the following constitutes both a breach of a confidentiality (the research data have been disclosed, counter to the agreement between researcher and subjects) and a violation of subjects’ privacy (the right of the individuals to be protected against intrusion into their personal lives or affairs)? Which of the following elements must be included in an informed consent? Which of the following examples of using the Internet to conduct research meets the federal definition of research with human subjects? Which of the following is an example of how the principle of beneficence is applied to a study involving human subjects? Which of the following is the LEAST important activity when protecting human subjects in international research? Which of the following on-line research strategies raises the most concerns regarding the ethical principle of respecting the autonomy of research subjects and the corresponding federal regulations requiring informed consent? Which of the following statements about prison research is true? Which of the following statements about the relationship between an institution and the institution’s IRB(s) is correct? Which of the following statements most accurately describes the requirement for the documentation of minors’ assent to participate in research? Which of the following studies is linked most directly to the establishment of the National Research Act in 1974 and ultimately to the Belmont Report and Federal regulations for human subject protection? Which of the following studies need IRB approval? Which type of IRB review does not require an IRB approval but does require a determination by the IRB or an IRB designee? SEMrush Advanced Competitive Research Certification True Or False: Analyzing Competitors’ Referral Links With The Help Of SEMrush Tools (Such As Traﬃc Analytics, Backlink Analytics, Market Explorer And Topic Research) Can Be A Pipeline For ﬁnding Potential Aﬃliates. True Or False: To Understand Your Competitors’ Digital Marketing Tactics In Detail, You Should Focus On Their Strategies And Performance In PR And Social Rather Than In SEO And PPC. True Or False: With The Help Of Traffic Analytics, You Can ﬁnd Data About Top Destinations That Visitors Reach Directly Through Hyperlinks On The Analyzed Website. Which Of The Following Media Buys Will Work For Your Business If You Are In A Restricted Industry, And Need To Focus More On Experimental Platforms? Choose Three Options. Which SEMrush Tool Will Help You Understand What Kind Of Customers Are The Core Audience Of Your New Market (Their Typical Interests, Average Age And Gender)? SEMrush Advertising Toolkit Certification Ad Builder DOESN’T allow you to edit several ads simultaneously. You Can See Copies Of Your Competitors’ PLAs With The Help Of SEMrush SEMrush Advertising Toolkit Certification According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most. Ad Builder DOESN’T allow you to edit several ads simultaneously. Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile. The “Full Advertising Research Report” generated within the My Reports tool includes these two reports: The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the most successful for Apple.com in terms of cost per acquisition? What keywords CANNOT be compared with the help of Keyword Gap? What step should you take after you have grouped new keywords and moved them from one group to another? Which report can be useful for starting an advertising campaign? Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers. Which SEMrush Tool Allows You To Analyze And Compare PPC Costs (Avg. CPC) And PPC Demand (Avg. Search Volume) In The Most Popular Niches, From Banking To Fashion, Across Different States Or Regions Side By Side? Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure? Which SEMrush Tool Will You Use To Analyze How Your Competitors’ Brand Ads Performed For Specific Paid Keywords Over The Last Year To Get Insights On How To Adjust Your Own Bidding Strategy? Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? 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You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget? Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this? SEMrush Advertising Toolkit Certification Ad Builder DOESN’T allow you to edit several ads simultaneously. You Can See Copies Of Your Competitors’ PLAs With The Help Of SEMrush SEMrush Affiliate Program Terms Certification A User Referred By You Contacts SEMrush Sales Team And Requests A Custom Plan. What Will Happen? Can You Refer A Company You Work For* To SEMrush? (*The Company Where You Are An Employee) Choose Three Answers. To Receive Your Commissions, You Need To: Choose Two Answers. A Zero Dollar Sale Is Showing Up In Your Statistics. It Means That: Choose Two Answers. To Upload Your Tax Form And Update Info About Your Preferred Method Of Receiving Commissions, You Need To: Choose Two Answers. What Are The Two Payout Dates For BeRush Affiliates? Choose Two Answers. What Kind Of Marketing Materials Can You Use To Promote SEMrush? Graphs In The Statistics Tab Are Updated In Real Time. If You Choose Wire Transfer As Your Preferred Method Of Payment, You Will Receive Your Earnings After You Accumulate A Total Of $50 In Commissions. Providing A Reference Link And Advising Your Friend Or Client To Use SEMrush Is NOT Against BeRush Rules. Referral Links Can Lead To SEMrush Homepage Only. What Channels Are Forbidden To Use For SEMrush Promotion? Choose Two Answers. You Are Allowed To Create Multiple Accounts Within BeRush For Different Domains And Marketing Activities You Use For SEMrush Promotion. You Are Allowed To Sign Up As An Affiliate At BeRush And Then Use Your Referral Link To Register A Paid Account On SEMrush. You Are Using PayPal, And Your Balance Is Below The Payment Margin. On The 24th Of Current Month, A New Purchase Moves It Over The Payout Margin. When Will You Receive Your Commissions? You Can Promote SEMrush Via Video Content, But Pre-Made Videos Are Not Available As A Type Of Promo Material. You Can Refer Your Clients To A Free 7 Days Trial By Using The Following Url: You Can Use Social Networks To Promote SEMrush. You Can Use The Brand Name Of SEMrush And BeRush As A Keyword In Your PPC Campaign. You Can Use Third Party Websites’ Materials For Your Promotional Campaigns Of SEMrush. You CANNOT Use A Referral Link In An Email. You Need To Provide Your Full Bank Account Details To Receive Payments Via Wire Transfer, But Not To Receive Payments Via PayPal. Your ClientYou Want To Share The Commission Withs. What’s The Best Way To Do It? Your Referral Link Looks Like “Semrush.Com/?Ref={ID}” Where {ID} Is Your Individual Referral Code. SEMrush Amazon Seller Certification A great title on Amazon … (check all that apply) Check all that apply for primary images. Finish the sentence: “The best way to increase your total reviews is____”. Check all that apply. How can you protect your listing once it has been created? If you receive a customer message on Saturday at 5pm, by when does Amazon expect you to answer that message? If you want to list a product that is already on Amazon, but it has incorrect information, what should you do? If you wanted to change your price for an item you are selling on Seller Central, you would If your IPI is below Amazon’s benchmarks what will happen to your account? The Early Review Program is designed to: True or false: If you haven’t formed a business yet, you can put in your personal tax ID when creating an Amazon Seller Account and change it later. True or false: If your product does not have a GTIN you can request a GTIN Exception. 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SEMrush Backlink Management How Does Google Discover Pages And Links? What Is The Best Type Of Link? SEMrush Backlink Management Certification How Does Google Discover Pages And Links? If You’re Hit With An Algorithmic Link Penalty, You’ll Receive A Message In Google Search Console. One Of Your Customers Shared A Link To Your Site On Their Facebook. What Type Of Link Would It Be? Sponsorships Are A Link Building Tactic That You Should Avoid, Because You’re Basically Just Buying A Link The SEMrush Toolset Uses A Link Authority Metric Called … What Is The Best Type Of Link? When Doing Link Research, When Should You Look For The Contact Information For Each Opportunity? When Using Unlinked Mentions To Build Links, You’re Looking For: Which SEMrush Tool Helps You Find Backlink Prospects And Even Send Your Outreach Emails Right From Inside The Tool? Which SEMrush Tool Will Help You Find Unlinked Mentions Of Your Site? SEMrush Competitive Analysis And Keyword Research Test Fill In The Blanks. When It Comes To Content Benchmarking, There Are Several Tools That Can Help You Out. _______ Enables You To See How Certain Articles Perform In Terms Of Visibility And User Engagement Metrics. _______ Helps Find Resources Your Competitors Use To Publish Their Content. _______ Can Help You Find If A Certain Topic Is Covered By Your Competitors. What Is The ‘Destination Sites’ Report Of Traffic Analytics All About? What Type Of Keywords Will Help You To Enrich Your Website’s Semantic Core With Synonyms And Misspellings? Which Metric Does The Y Axis Reflect On The Organic Position Distribution Widget In Domain Overview? Which Metric Indicates How Hard It Is To Rank For A Certain Keyword In Organic Search? Which Position Change Will Potentially Lead To A Higher Traffic Boost? Which Report Will Give You The Best Idea Of How To Choose A Partner That Has The Highest Chance Of Bringing You The Highest Conversion In Your Target Location? Which Reports Deal With The Keyword Difficulty Metric? Choose Three Answers. With The Help Of The Backlink Gap Tool, You Can Find The List Of High Authority Domains That Refer To Your Competitors But Not To You. You Are Running A Brand New Website, And Are Now Analyzing Your Competitor’s Website To Build Your Initial Keyword List. Choose Two Optimal Scenarios. SEMrush Content Marketing Fundamentals Fill In The Blank. Audience Research Largely Consists Of Understanding The___that Your Customer Faces, And What Solutions Your Business Can Offer. How Can You Update A Piece Of Content To Make It High-Quality Content? Choose 3 Options. How Many Competitors Do You Need To Have In Order To Analyze The Competition? True Or False: Based On The Content, Consumers Can Choose One Brand Over Another. What Is A Content Calendar? 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The On Page SEO Checker Report, As Shown In The Image Below, Shows Signs Of Keyword Stuffing, Based On Comparison With Your Competitors The Post Tracking Tool Allows You To Monitor The Sources Of Your Articles’ Backlinks. To See Audience, Engagement And Activity For Your Social Media Accounts, You Would Create An On Page SEO Checker Campaign. What Are The SEO Content Template Tool’s Key Recommendations Based On? What Can Be Done With The Help Of The Marketing Calendar? Choose Three Answers. What Does The TF-IDF Metric From On Page SEO Checker Show? When Working With The Topic Research Tool, You Can Enter Your Domain Name. What Is The Purpose Of This? Which Metrics Are Available In The Content Audit Report? Choose Three Answers. Which Metrics AREN’T Available In The Content Audit Report? Choose Three Answers. Which Metrics Does The Social Media Tracker NOT Track For A Facebook Account? Which SEMrush Tool Can Be Integrated With Your Google Analytics Account In Order To See How Your Blog Posts Perform? Which SEMrush Tools Should You Use To Find The Most Resonant Ideas For Your Content Based On People’s Search Queries And Questions About A Specific Topic? Choose Two Answers. Which Tool Helps You Stay Informed Of Changes In Your Article’s Position In Google’s Organic Search For A Chosen Keyword? Which Tools Should A Marketing Specialist Use To Assess Their Online Reputation? Choose Two Answers. Which Two Types Of Notifications Can You Set Up In The Marketing Calendar? While Exploring The Social Media Tracker, You Find Out That Your Best-Performing Post On Twitter Earned 120 Likes, 18 Retweets, And 12 Replies, While Your Competitor’s Top Post Got 147 Likes And 53 Retweets. Your Audience Is Comprised Of 9,000 Users, And Your Competitor’s — 12,000 Users. Whose Post Has A Higher Engagement Rate? 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SEMrush For Digital Agencies Certification A Freelance Copywriter Or A Team Member Without An SEMrush Account Can Leverage Checks On Plagiarism, Readability, Tone Of Voice Provided By SEO Writing Assistant Simply By Accessing A Google Docs Template Created By An SEMrush User. API (Application Programming Interface) Allows You To Extract Raw Data Without Having To Manually Log Into The Software And Pull It Into Another Tool / Interface Of Your Choice. Please Pick One Correct Statement About SEMrush APIs. Can You Create Your Own Custom Report Template And Share It With Your Colleagues? Content Audit Is One Of The SEMrush Project Tools. Pick 3 Jobs It Can Do For You. Custom Triggers Allow You To Set Up Notifications, So You Can Receive An Alert In Case There Are Any Notable Changes In Your Position Tracking Campaign. E.G. If Any Keyword Enters Or Leaves The Top 3/5/10 Positions Etc. Does SEMrush Have An Affiliate Program That Allows Agencies To Earn More Money? Does SEMrush Offer Data On The Online Presence Of Any Website — Its Number Of Visits, Traffic Sources, User Behavior, Most Visited Pages, Etc? From Which Sources Can You Pull Data Into My Reports? Pick 3 Answers. How Can You Get Access To White-Label Reports With SEMrush (Completely Replacing SEMrush Branding With Your Own)? Choose 2 Options. How Can You Get Access To White-Label Reports With SEMrush (Completely Replacing SEMrush Branding With Your Own)? Choose 2 Options. If You Have A Client With A Domain That Covers Multiple Languages (Or Countries), Is It Possible To Set Up A Single SEMrush Project For Them? If You Want To Be Able To Track Your Client’s Progress Over Time And Manage Their Online Visibility Across Multiple Marketing Channels, Which Is The Best Option? SEMrush Offers A Free Position Tracking Mobile App That Allows You To Measure The Success Of Your SEO On The Go, Including Ranking Fluctuations, Visibility And Traffic Trends, And More. SEMrush Offers Its Original Google Data Studio Connectors, So You Can Pull Data From Position Tracking And Domain Analytics Into Your GDS Account. SEMrush Offers Multiple Connection Points To Provide Even More Insights Through Integration With Other Data Sources. Is Adobe Analytics One Of Them? The ‘Quick Modify’ Button In My Reports Allows You To Make Bulk Changes To The Widgets In Your Report (E.G. Change The Time Range Or A Domain). The Oppty Sales Intelligence Tool By SEMrush Offers A List Of Local Prospects Qualified Based On Growing Marketing Spend, So You Can Reach Out To Them With A Tailored Proposal. The Oppty Sales Intelligence Tool By SEMrush Offers A List Of Local Prospects Qualified Based On The Negative Search Visibility Trend, So You Can Reach Out To Them With A Tailored Proposal. The Oppty Sales Intelligence Tool By SEMrush Offers A List Of Local Prospects Qualified Based On: What Are The Options For Creating A PDF Report Within SEMrush? Pick 1 WRONG Answers. 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Which Tool Allows You To Locate Gaps In Your Client’s Organic Or Paid Search Strategy, Benchmarking Them Against Up To 4 Competitors? Which Tools Would You Use To Help Out A Local Client? Pick 6 Options. You Can Connect Your Clients’ Google Analytics And Search Console Accounts To SEMrush To Receive More Insights, Personalized Recommendations, And Prioritize Your Tasks. You Can Easily Migrate From Your Existing Calendar Software And Transfer Your Scheduled Activities To The SEMrush Marketing Calendar Through Importing A .Ics File. You Can Outsource Content Writing To SEMrush And Order A New Article Right From The Interface. You Can Tag Your Projects To Easily Sort Through Them. E.G. To See Which Ones Are On Hold, Which Are Assigned To A Specific Team Member, Etc. SEMrush Keyword Research Excellent Keyword Research Is A One-And-Done Tactic – You Should Only Do It Once To Boost Your Site Rankings. Proper Keyword Research Allows You To Rank With Text-Only Content – And Nothing Else. The Search Results Displayed For Any Query Are Based On What Google Interprets To Be The Searcher’s Intent. What Are The Keyword Phrase Scores Based On? What Does The Keyword Difficulty Score Tell You? Which Discovery Questions Should You Ask The Business Before Starting Keyword Research? Choose 3 Options. Which SEMrush Tool Allows You To Monitor The Performance Of Keywords You Discovered Via Organic Traffic Insights? Which SEMrush Tool Allows You To See The List Of Search Phrases That Are Formatted As Questions? Which SEMrush Tool Provides You With Information About Not Provided Keywords? Why Should You Analyze Your Competitor’s Pages That Have The Most Inbound Links Pointed To Them? SEMrush Link Building Test Fill In The Blanks. In Backlink Audit, A Domain With A Link Is Considered Toxic With A Toxic Score Of ______, Potentially Toxic Are Those With A Score Of _______. You _______ To Review Them Manually Before Sending To Whitelist, To Remove Or To Disavow. The Internal Link Distribution Chart In Site Audit Shows: The Link Building Tool Allows You To Discover Whether An Acquired Backlink Was Indexed By Google. True Or False? To Access The Most Current Data On Disavowed Backlinks You Should Integrate Backlink Audit With: True Or False? The Matches Column In The Backlink Gap Report Table Shows How Many Of The Analyzed Domains Have Gotten Their Links From A Certain Referring Domain. What Is The Optimal Click Depth Of A Page? Which Prospects Metric In The Link Building Tool Represents The Extent To Which A Certain Domain With A Link To Your Website Could Be Harmful To Your Website And Affect Your Ranking In Search Engines? Which Tool Helps You To Find Domains With A High Authority Score That Have Links To Your Competitor But Do Not Have Links To Your Website? Which Widget In Backlink Analytics Shows You “Sponsored” And “UGC” Directives, Recently Introduced By Google? With The Help Of Backlink Audit You Can Download A List Of Toxic Backlinks And Then Send It To The Google Disavow Tool. True Or False? SEMrush Local SEO For Local SEO, Citations Are How Do You Know If You Need Local SEO? If You’re Using The Standard “What’s New?” Template, Google Posts Stay Live For Name The Solid Local Link Building Strategy: The Ideal Review Score Is: The Link Building Tool Allows You To Discover Whether An Acquired Backlink Was Indexed By Google. True Or False? The Most Important Content Tip From Greg Is: There’s No Difference In Ranking Factors Between Traditional And Local SEO, The Only Thing Difference Is The Signal Weights. You Should Reply To You’re Allowed To Ask And Answer Your Own Questions In The GMB Questions And Answers Section. Your Google My Business Listing Is SEMrush Mobile Choose 1 INCORRECT Statement About The Listing Management Tool. Fill In The Blanks. The ___ Tab In The Featured Snippet Report In The ___ Shows ___ Where Your Domain Doesn’t Rank In Featured Snippets, But Your Competitors Do. In Position Tracking, You Can Add Up To 10 Devices And Locations (Depending On Your Subscription) To Track Your Visibility And Also Specify The Search Engine For The Campaign. Site Audit Is Able To Check Your AMP Pages, Which Are A Great Way To Improve Your Mobile SEO. What Load Speed Is Recommended For Web Pages To Make The Site Perform Well? What Should Be Done To Make Site Audit Check Which Pages Take More Than 1 Second To Become Interactive? Which Metric In Position Tracking When At 100% Shows That The Tracked Domain, Subdomain Or URL Has The ﬁrst Position For Every Keyword You Have Set Up In A Project? Which Tool Can Help You Find Keywords That Generate SERP Features That Are Extremely Useful For Searches On Mobile Devices? Which Tool Helps You Find Pages With Missing Hreflang Attributes? Which Tools Help You Get Better Results For Local SEO By Giving Ideas Of How To Get To Local Pack? Choose 3 Answers. SEMrush Mobile SEO Adding Your City Or Location Keyword To Your Meta Description Helps You Rank Better For Mobile Searches. Choose 2 Correct Statements About Site Load Speed. Choose The Correct Statement About Mobile Searchers According To Google Research. Google’s Spiders Render Your Pages Because Google Wants To Crawl Your Site As Humans See It. What Kinds Of Businesses Need Local SEO? What Makes Your Website Responsive? What’s Better For Your Business? AMP Or PWA? What’s One Simple Mobile UX Code Change That Will Help You Get More Form Conversions? When You’re Designing Content For Your Site, You Should Design Primarily For Desktop Screens, Then Use CSS To Adjust What’s On Mobile. Why Are AMP Sites Faster? SEMrush On Page And Technical SEO Fill In The Blanks. The ________________ Donut Chart Shows The Distribution Across Your Website’s Pages By The Number Of Clicks Away From The Homepage. It Is Recommended To Make Sure There Are No Pages With A Depth Of More Than ___ Clicks. From Where Can You Import Pages And Keyword Data To On Page SEO Checker? Choose 3 Answers. How Will You Benefit From Connecting Site Audit To Your Google Analytics Account? Choose 3 Answers. (Duplicate 2) https://coursenguides.com/which-tool-helps-to-define-the-domains-that-are-worth-trying-to-acquire-backlinks-from/ Log File Analyzer Allows You To Not Only Identify The Most Crawled Pages On A Website, But Also Eliminate Structural And Navigational Problems That Affect The Accessibility Of Certain Pages True Or False? SEO Writing Assistant Has An Add-On For Google Docs And WordPress Plug-In Based On The SEO Content Template. What Is The Recommended Number Of On-Page Links In Order Not To Be Regarded As Spam Or Of Low Quality? Which Issues Regarding Using HTTPS Protocol Can Be Found In The Site Audit HTTPS Implementation Report? Choose 3 Answers: Which Site Audit Chart Shows If Any Of Your Website’s Pages Are Broken, Have Redirects, Or Have Server-Side Errors? Which Tool Helps To Define The Domains That Are Worth Trying To Acquire Backlinks From? SEMrush PPC Automation How Do Learning Periods Impact Campaigns? How Do Learning Periods Impact Campaigns? If Conversion Data Is Not Quite Right, What Bidding Strategy Should You Use? Choose Two Options. If Conversion Data Is Not Quite Right, What Bidding Strategy Should You Use? Choose Two Options. True Or False: The Only Ad Network With Automation Is Google Ads. True Or False: The Only Ad Network With Automation Is Google Ads. What Are The Requirements For Smart Display Conversions? What Are The Requirements For Smart Display Conversions? What Is The Difference Between Max Conversions And Target CPA? What Is The Difference Between Max Conversions And Target CPA? What’s A Reason To Opt Out Of Automation? What’s A Reason To Opt Out Of Automation? What’s The Difference Between A Responsive Search Ad (RSA) And A Dynamic Search Ad (DSA)? What’s The Difference Between A Responsive Search Ad (RSA) And A Dynamic Search Ad (DSA)? Which Bidding Strategy Is NOT Eligible For Display Campaigns? Which Bidding Strategy Is NOT Eligible For Display Campaigns? Which Campaign Types Have Smart Campaign Variations? Choose Three Options. Which Campaign Types Have Smart Campaign Variations? Choose Three Options. Which Is A Reasonable Reason To Opt For Automation? Which Is A Reasonable Reason To Opt For Automation? SEMrush PPC Fundamentals Ads For Universal App Campaigns Are Created: Conversion Optimizer Works By: Fill In The Blank: It Is Important To Take Into Consideration The Decision Making Funnel When Conducting Keyword Research So That You Focus On More Actionable Words That Will Help You Deliver A __________CTR With Google And ________ Better. Fill In The Blank: It Is Important To Take Into Consideration The Decision Making Funnel When Conducting Keyword Research So That You Focus On More Actionable Words That Will Help You Deliver A __________CTR With Google And ________ Better. Fill In The Blank. Branded SEO Is _______ Because SEO Is About Being _______ And Nobody Is More _______ For Your Brand Than You Are. Fill In The Blank. Display Advertising Allows You To Reach Users At The ___________ Stage Of The Decision Making Funnel Fill In The Blank. Display Advertising Allows You To Reach Users At The ___________ Stage Of The Decision Making Funnel. Fill In The Blank. The Best Practice For A/B Testing Two Different Calls To Action For A __________ad Is To Test Banners That Are __________in Every Way, With The Exception Of The Call To Action. Google Ads Hierarchy, From Largest To Smallest, Is: Google Ads Hierarchy, From Largest To Smallest, Is: How Do You Get Charged With PPC? How Do You Get Charged With PPC? How Do You Get More Meaningful Statistics Without Spending More Money? Choose 3 Correct Answers. How Do You Get More Meaningful Statistics Without Spending More Money? Choose 3 Correct Answers. How Many Ad Sizes Are There On The GDN? How Many Ad Sizes Are There On The GDN? How Much Budget Should You Set When Launching Your Universal App Campaigns? How Should Remarketing Lists Be Segmented? Choose Two Options. If A Keyword Has A 2% Conversion Rate, And The Value Of A Conversion Is $100, What Is The Value Per Click Of That Keyword? More Sales Copy Helps Sell To Users That Are: More Sales Copy Helps Sell To Users That Are: The Negative Exact Keyword ‘-[Beach Chair]’ Will Exclude The Following Search Term: The Negative Exact Keyword ‘-[Beach Chair]’ Will Exclude The Following Search Term: True Or False? A Feature That The SEMrush Keyword Magic Tool Offers Which The AdWords Keyword Tool Lacks Is The Ability To List Attributes Along Side Roots. True Or False? A Feature That The SEMrush Keyword Magic Tool Offers Which The AdWords Keyword Tool Lacks Is The Ability To List Attributes Along Side Roots. True Or False? An Effective PPC Strategy Should Consider The Ads Themselves; The Steps That Users Take On Your Website In Order To Convert To Clients Is Not A Part Of This Strategy True Or False? An Effective PPC Strategy Should Consider The Ads Themselves; The Steps That Users Take On Your Website In Order To Convert To Clients Is Not A Part Of This Strategy. True Or False? Building An Attribution Model Helps You To Attribute Appropriate Credit To Multiple Marketing Channels That Contributed To A Single Sale. True Or False? Frequency Capping Sets Limits On How Many Times The Same Person Can See An Ad. True Or False? Frequency Capping Sets Limits On How Many Times The Same Person Can See An Ad. True Or False? It Is Important To Track In-App Actions To Optimize For Users That Are Engaged In Completing Valuable Actions Within The App, Not App Installs. True Or False? Uploading A CSV Of Your Data Feed From Your Computer Will Allow You To Set An Automated Schedule. True Or False? Uploading A CSV Of Your Data Feed From Your Computer Will Allow You To Set An Automated Schedule. True Or False? Your Campaign Should Be Limited By Its Budget Setting When You Want To Limit Losses On Unprofitable Campaigns That Are Being Optimized. What Are Google Search Partners? What Are Google Search Partners? What Does PLA Stand For? (Duplicate 2) What Does PLA Stand For? (Duplicate 2) What Does Tracking Performance Down A Sales Funnel Enable You To Do? Choose 3 Answers. What Does Tracking Performance Down A Sales Funnel Enable You To Do? Choose 3 Answers. What Is The Primary Metric For Determining A Winning Ad? What Is The Primary Metric For Determining A Winning Ad? When You Have Dedicated Landing Pages, Who Is The Home Page Meant To Serve? Which Example Of Display Targeting Is Not One That Targets Users By Content? Which Example Of Display Targeting Is Not One That Targets Users By Content? Which Is Not A Consequence Of The Situation When You Don’t Bid On Your Brand Name? Which Is Not An Example Of A Dimension? Which Is Not True About Display Advertising? Which Is Not True About Display Advertising? Which Part Of The Sales Funnel Has The Most Users? Which Part Of The Sales Funnel Has The Most Users? Which Step In The Decision Making Funnel Do Most People Fit In. Which Step In The Decision Making Funnel Do Most People Fit In. Which Two Statements Are Not True About Google Ads Keyword Planner? Which Two Statements Are Not True About Google Ads Keyword Planner? With Search Advertising, What Are Advertisers Competing With Each Other For? With Search Advertising, What Are Advertisers Competing With Each Other For? SEMrush Rank Tracking Test Choose 2 Correct Statements About The Featured Snippets Report In The Position Tracking Tool. Choose 2 Correct Statements About The Featured Snippets Report In The Position Tracking Tool. In What Google Positions Can You Check The Popularity Of A HTTPS Protocol Extension By Viewing A Donut Diagram In The Sensor Tool? Choose 2 Answers. In What Google Positions Can You Check The Popularity Of A HTTPS Protocol Extension By Viewing A Donut Diagram In The Sensor Tool? Choose 2 Answers. Sensor Shows The Actual SERP Volatility Level, Which Reﬂects The Speed Of Changes In Google Search Results. What SENSOR Score Refers To A Normal Volatility Level? Sensor Shows The Actual SERP Volatility Level, Which Reﬂects The Speed Of Changes In Google Search Results. What SENSOR Score Refers To A Normal Volatility Level? True Or False? The Ranking Distribution Report Allows You To See The Number Of Keywords In A Campaign You And Your Competitors Have In The Top 3, Top 10, Top 20 And Top 100 Positions. True Or False? The Ranking Distribution Report Allows You To See The Number Of Keywords In A Campaign You And Your Competitors Have In The Top 3, Top 10, Top 20 And Top 100 Positions. Which Metric Based On CTR Shows A Website’s Progress In Google’s Top 100 For Keywords That Are Currently Tracked? Which Metric Based On CTR Shows A Website’s Progress In Google’s Top 100 For Keywords That Are Currently Tracked? Which Report In Position Tracking Can Help You To Determine Pages That Rank Or Do Not Rank For A Certain Keyword And At The Same Time Pages That Rank With A Speciﬁc Aggregate Volume? Which Report In Position Tracking Can Help You To Determine Pages That Rank Or Do Not Rank For A Certain Keyword And At The Same Time Pages That Rank With A Speciﬁc Aggregate Volume? With A Position Tracking Tool You Can Track Root Domain, Subdomain And URL, But Not Subfolder. True Or False With A Position Tracking Tool You Can Track Root Domain, Subdomain And URL, But Not Subfolder. True Or False? SEMrush Role Of Content How Can Improving Your EAT Help Your Business? Choose The Three Best Answers. How Do We Balance Comprehensive Content With The Desire For Easy To Navigate Websites? What Are Some Of The Benefits Of Informational Content? Pick The Three Best Answers. What Are Some Of The Ways You Can Filter Links In SEMrush? Choose Three Answers. What Are The Downsides Of Using A Blog To Publish Evergreen Content? Choose Two Answers. What Are The Most Important Aspects Of Content For SEO? Choose Two Correct Answers. What Do Our Case Studies About Links As A Ranking Factor Show Us? Which Of These Is The Most Important Aspect Of Links To Your Site? Why Do People Link To You? SEMrush SEO Fundamentals Fill In The Blanks: ______ Is The Manual Method Where You Add In-Line Schema Annotations To The Corresponding HTML Page Elements. When You Use ______, Javascript Fires And Inserts The Markup Into The Head Of The Page. Fill In The Blanks: ______ Reviews Are The Source For Your Rating In The Knowledge Panel On Google, While Apple Maps Uses The Review Stars From ______ By Default. Microdata Markup Is An Automatic Method In Which Javascript Adds Schema Annotation Into The Head Of The Page. To Ensure The Highest Google Rankings, It Will Be Enough To Focus Your Efforts On Just Several Main Ranking Factors. What Are The Main Ways Of Improving Your Mobile Website’s User Experience? Choose Three Answers. What Are The Signals That Help Google See That Your Site Is Targeting A Specific Country? Choose Two Answers. What Does AMP Stand For? What Does PLA Stand For? (Duplicate 1) What Is Sitemap.Xml? What Is The Approximate Number Of Google’s Ranking Factors? What Is The Name Of The URL Element That Is Present On Every Page Except The Homepage? What Is The Primary Difference Between Mobile Search Results And Desktop Search Results? What’s The Difference Between A 301 And A 302 Redirect? When Using This Mobile Site Type, You’ve Got A Single Set Of Files With One Version Of Content, Which Is Shown To A User Regardless Of The Device They’re Using. Which Factors Will Increase The Value Of A Link? Choose Two Answers. Which Keywords Are Best To Target? Which Of The Following Symbols Should You Use To Separate The Words In The Slug, According To Best Practice? Which Of The Listed Factors Are Important For Local SEO? Choose Three Answers. Which Of The Listed Items Does Search Console Allow You To Do? Choose Two Answers. Which Status Code Tells Us That The Server Is Currently Unable To Handle The Request (“Temporarily Unavailable” Error)? SEMrush SEO Toolkit Certification Listing Management Allows You To Manage Your Business Data (Like Address, Phone Number, Business Hours, And Payment Methods) In Different Directories At Once. Look At The Image Below. Where Should You Click To Learn About Toxic Markers Of The First Backlink In The List? Look At The Table From The Backlink Gap Tool. What Do The Numbers In The Last Five Columns Show? Look At These Keyword Lists Generated By The Keyword Magic Tool. Keywords From Which List Are More Difficult In Terms Of Bypassing Your Competitors In Organic Search?

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